The beauty industry has grown exponentially in the last few years, and the demand for beauty products has also increased significantly. In India, the beauty industry is expected to reach a whopping $20 billion in the next few years. With the right strategy, you can tap into this booming industry and make a good income by selling beauty products online. This article will discuss the best strategies to sell beauty products online and make money in India in the year 2023. So, without wasting any time, let us begin!

Why should you sell Beauty Products in India?

  1. Growing Demand: The demand for beauty products in India is growing rapidly due to changing lifestyles, increasing disposable incomes, and changing consumer preferences. This has created a huge opportunity for entrepreneurs to capitalize on the growing demand for beauty products.
  2. Increasing Awareness: With the rise of social media, more and more people are becoming aware of different beauty products and their benefits. This creates a huge opportunity for entrepreneurs to enter the market and create a profitable business.
  3. Growing E-Commerce Industry: The e-commerce industry in India is growing rapidly. This gives entrepreneurs great opportunities to reach out to a larger customer base and increase their sales.
  4. Low Investment: The beauty products industry can be a manageable capital investment. This makes it easier for entrepreneurs to start their businesses without putting a strain on their budgets.
  5. Lucrative Profits: Beauty products have high margins and can be sold at a premium price. This allows entrepreneurs to generate high profits from selling beauty products.

Top Beauty Product Companies with High Demand

Let us look at some of the top brands you can deal with to maximize your income in the minimum amount of time.

  1. L’Oreal: L’Oreal is one of the most recognized beauty brands in India and the world. It offers a wide range of beauty products for both men and women. It sells various makeup products such as foundations, lipsticks, eyeliners, and mascaras. The company also offers a selection of skincare items such as face masks, moisturizers, and cleansers.
  2. Lakme: Lakme is another leading beauty brand in India. It is known for its affordable cosmetics and skincare products. It sells various makeup products such as foundations, lipsticks, and eyeshadows. It also provides a range of skincare items such as cleansers, toners, moisturizers, lotions, and much more.
  3. MAC (Makeup Art Cosmetics): MAC is a well-known professional-grade makeup and beauty product brand. Their products include foundations, lipsticks, eyeshadows, blushes, and mascaras. Their products are designed to be used by makeup artists and beauty professionals, although they are also available to the general public. The products are designed to provide a long-lasting, professional-level look.
  4. Maybelline: Maybelline Beauty products are high-quality cosmetics and skin care products designed to help you look your best. Their makeup range includes foundations, concealers, blushers, makeup brushes, mascaras, and beauty tools and accessories. Their skincare range includes face washes, moisturizers, serums, and more. Maybelline offers products for all skin types and tones, which are available in offline retail stores and online.
  5. Revlon: Revlon is an American multinational cosmetics, skincare, fragrance, and personal care company that sells its products in over 100 countries and is a leading global beauty company. Revlon’s products include makeup, hair colour, fragrances, skincare, deodorants, and other beauty products.
  6. Sugar Cosmetics: Sugar Cosmetics is an Indian cosmetics brand that offers high-quality makeup products at affordable prices. Its product range includes lipsticks, eyeshadows, blushes, nail colours, and more. All the products are made from natural ingredients and are free of harmful chemicals. Sugar Cosmetics is committed to delivering products that are cruelty-free and dermatologically tested.
  7. FabIndia: FabIndia is an Indian brand focusing on natural and herbal products. It sells various products such as soaps, body lotions, face washes, and sunscreens. It is also known for its beauty products, such as face masks, serums, and scrubs.
  8. Nykaa: Nykaa is an Indian e-commerce platform that offers a wide range of beauty products. The platform offers its native products, which are made from the best ingredients, and also carries products from different national and international beauty and self-care brands.

Different Platforms to Sell Beauty Products

1. Own Website

Selling beauty products through your website can be a great way to reach a wide customer base and make money from the comfort of your own home. To get started, you must create a website that features your products and allows customers to purchase them. Your website should include product descriptions, images, customer reviews, and a way for customers to contact you with questions or concerns. It would help if you also considered setting up a payment system so customers can easily checkout. Once your website is set up, you must promote it to drive traffic. This can be done through social media, online advertising, email marketing, and other digital marketing strategies. Additionally, you should create content such as blog posts and tutorials to provide more information about your products and build trust with potential customers.

2. EarnKaro

EarnKaro logo
EarnKaro logo

If you don’t want to carry a manageable inventory or have the funds to invest heavily in the business, EarnKaro can be a great way to sell beauty products online in India and earn great money. EarnKaro has affiliations with beauty brands like Lakme, Nykaa, Maybelline, and many more. You can share these products with your network through social media and earn a commission every time someone buys a product through your affiliate link.

3. Nykaa

Nykaa logo
Nykaa logo

Selling beauty products on Nykaa is a great way to reach an engaged and growing audience of beauty enthusiasts. Nykaa is one of India’s largest online beauty retailers and has a huge presence on social media. This provides you with the opportunity to reach a large number of potential customers. Additionally, Nykaa offers features such as product reviews, ratings, and recommendations that can help you promote your products to existing and potential customers.

4. Amazon

Amazon logo
Amazon logo

Selling beauty products on Amazon is a great way to reach a wide audience and increase sales. Amazon is a trusted online marketplace with a vast customer base, making finding customers for your beauty products easier. Additionally, Amazon offers a variety of marketing tools, discounts, and promotions to help you reach more potential customers and increase your sales.

5. Flipkart

Flipkart logo
Flipkart logo

Flipkart is a good place to sell beauty products in India. As a leading e-commerce platform, Flipkart offers sellers a wide range of advantages, such as a vast customer base, a strong brand presence, a secure payment system, and a simple return policy. Moreover, Flipkart offers a wide range of services and tools to help market and promote your beauty products, including listing optimization tools, promotional campaigns, and analytics.

6. Myntra

Myntra logo
Myntra logo

Entrepreneurs can sell beauty products on Myntra successfully. Myntra is an online marketplace where you can list and sell products from various categories, including beauty products. To ensure success in selling beauty products on Myntra, creating a clear product strategy is important. This includes deciding which products to sell, setting a competitive price point, and ensuring that the products are of high quality. Additionally, it is essential to have an effective marketing strategy in place to reach potential customers. This can include using Myntra’s advertising platform, utilizing social media to share content, and optimizing product descriptions for SEO.

7. Purplle

Purplle logo
Purplle logo

Purplle is a popular online marketplace for beauty products, which offers a wide selection of makeup, skincare, haircare, and other beauty products from leading brands in India. If you want to reach a wide audience and increase sales, then selling on Purplle would be a great option. The website has a large customer base, so you can reach many potential customers. Purplle offers competitive pricing so that you can benefit from more competitive prices than other retail stores.

8. Facebook Marketplace

Facebook Marketplace logo
Facebook Marketplace logo

Selling beauty products on Facebook Marketplace can be a great way to reach a large audience of potential customers and get your products seen by more people. To make the most of selling beauty products on Facebook Marketplace, it is important to ensure that you have a clear understanding of your target audience and that you can create attractive, engaging content to draw customers in. Additionally, you should ensure a streamlined sales process that allows customers to purchase your products easily.

9. Instagram Storefront

Instagram logo
Instagram logo

Instagram Storefront is a platform that allows businesses to create and manage online storefronts. It allows businesses to showcase their products and services, create discounts and promotions, and accept customer payments. Additionally, Instagram Storefront provides analytics to help businesses track and understand customer engagement. This makes it a great platform for businesses selling beauty products, allowing them to connect easily with their customers and reach a larger audience.

10. WhatsApp Business

WhatsApp Business logo
WhatsApp Business logo

WhatsApp Business is a great way for beginners to start their business by reaching out to their network of family, friends, and colleagues. WhatsApp Business allows entrepreneurs to show their products in a catalogue along with different prices, features, availability, and delivery details. Once you kickstart your business, you can advertise your WhatsApp number on social media platforms to increase leads and sales.

Tips to Sell Beauty Products in India

  1. Utilize Social Media: Social media is among the most important tools for online beauty product sellers. Use it to promote your products, engage with customers, and build trust and credibility for your store.
  2. Create Targeted Ads: Create ads that are targeted to your ideal customer. Use Facebook and Google Ads to reach potential customers and drive them to your website.
  3. Offer Discounts and Promotions: Offering discounts and promotions are a great way to attract customers and boost sales. Consider offering discounts on bundles, free shipping, or loyalty program rewards.
  4. Focus on Customer Service: Providing excellent customer service is key to success when selling beauty products online. Respond quickly to customer inquiries, and have a return/exchange policy in place.
  5. Track Your Results: Monitor your sales and marketing campaigns to see what’s working. This will help you make informed decisions about improving your strategies in the future.

Combine Affiliate Marketing with your Business

While earning from selling your inventory of products is a great way to do a viable online business, having some side income to supplement your efforts is fine. Affiliate Marketing platforms like EarnKaro allow you to earn commissions by sharing different beauty products with your network but also deal in different product categories like electronics, clothing, self-care, etc. and have partnerships with large online retailers like Flipkart, Myntra, Ajio, and more. You can increase your income by recommending different products through EarnKaro affiliate links and earn upwards of ₹10,000 monthly.

* Commission rates are subject to change and differ with every retailer. Please check the commission rates on the EarnKaro App or Website before promoting.


In 2023, selling beauty products online in India can be lucrative for entrepreneurs. You can reach a large audience and create a successful online business with the right strategy. To be successful, you will need to create a strong online presence, invest in digital marketing, and offer competitive prices. With the right approach, you can build a business that reaches customers across India and can generate substantial profit.

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Combine the creativity and curiosity of a centaur, and the dependability and attention to detail of a ram, Surabhi is what you get! You wouldn't be entirely wrong if you call her Auguste Rodin's muse - her friends and family bet that 'The Thinker' is inspired by her. She's also a pluviophile who loves cracking not-so-appropriate meal time jokes, as well as binging on romance fiction and Lana Del Rey.


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