Let’s be honest. There is no bigger social media platform on earth than Facebook. It is a force to reckon with regarding the social world. According to Statista, Facebook has more than 2.9 Billion active users in 2022, and the number is constantly growing. That is more than one-third of the world’s population. So, you get the picture. But what does it mean for businesses, marketers and advertisers? Is it any good to do marketing on Facebook? What does it mean for Affiliate Marketers? Keep reading to find out!

What is Facebook Affiliate Marketing?

facebook affiliate marketing
Facebook Affiliate Marketing

Facebook is one of the biggest social media platforms and doing affiliate marketing on Facebook is a great way to generate more sales and profits. Affiliate marketers may leverage the vast audience active on Facebook to get more visitors to Facebook group, page, or an external website.

With millions of groups and pages devoted to nearly every topic you can imagine; Facebook is the largest and most popular social media network in the world. Basically, what you’re doing is choosing the appropriate market for the product you’re trying to promote. And you achieve this by putting together a group of individuals who are interested in the specific topic you select.

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Why Choose Facebook Affiliate Marketing?

We get it. You are confused and probably a little sceptical about marketing on Facebook. So here are a few reasons to convince you why Facebook can be one of the best platforms for your affiliate marketing career.

1. Large Audience

Facebook’s customer base is already wide. You have more than 3 Billion people in front of whom you can market your offers. These are the people with earning and spending potential. Every marketer looks up to get in front of their eyes, and you should.

2. Trustworthiness

Facebook’s regular users trust the platform as it has existed for quite some time. So, when they see an ad campaign, a company page, or a marketer’s page, they are subconsciously sure of its trustworthiness and thus aim to engage more on the platform.

3. Marketing Tools

Facebook is not like other social media platforms. It provides marketers with different tools and techniques to get in touch with the audience. These tools include concise insights on your performance, ad campaigns, different forms of posts and many more. We will discuss all of this in detail down below!

Moreover, we have also created a blog covering how to start affiliate marketing on Instagram, Where we have mentioned tips and steps that are important for beginners. Do check it out.

How to do Affiliate Marketing on Facebook?

Marketers can do Facebook Affiliate Marketing in two ways: make a Facebook page for their brand or create a Facebook Group for the users. Let us talk about the former first.

1. Create a Facebook Page

If you already have a Facebook page, well and good. However, if you don’t, you can visit http://facebook.com/pages/create and create a new business page by filling in the relevant details.

A Facebook page is one of the best ways for you to get in front of your target audience. You can always share your page with people whom you think will be interested in what you are selling. A Facebook page provides ample opportunities to get in front of your audience through different posts, photos and videos. It also allows you to promote what you are selling to your target audience. Since a Facebook page is always public, anyone can interact with your content. Below are some tips to make your Facebook page a success.

How to Grow your Facebook Page?

1. Post Regularly

It is important to understand the importance of content on any social media platform. Like any other social channel, you can make yourself a trustworthy Facebook Business by posting quality content regularly. You can choose a timeline of your choice. Some people post three times a day, while others post once every second. Both have an audience. Make sure to choose whichever suits you the best and stick to it.

2. Add a Call to Action

As an affiliate marketer, people must know how to get in touch with you. You can add actions like call, mail, and website on your page so people can reach out to you easily.

3. Exclusive Affiliate Links

Facebook allows affiliate marketers to add links along with their posts. This is exactly the kind of feature that you need. You will find this functionality under the ‘Offer’ option while preparing your post. Do not miss out on this, as this is one of the easiest and classiest ways to get your followers to buy a product/service.

4. Insights

Affiliate Marketers need to understand how their audience reacts to different posts and offers they upload on their page. Your page insights are your best friend in this situation. You can understand different metrics like how many people reacted to which post, how many people your page reached in a period, what is your audience’s median age and many more. These analytics can help you create better content that suits your audience.

5. Use your Blog

If you already have a website to write down blogs and posts, sharing these blogs on Facebook with a small preview is always a good idea. This not only helps increase traffic to your website but can also bring more conversions to your basket.

6. Create a Facebook Group

While Facebook pages can be created by anyone and visited by anyone, Facebook Groups are much more limited in how they let you interact with your audience. You can only reach out to people that you add to the group. Facebook Groups are best suited for marketers who already have an established network. The marketers can add these people to their group to share exclusive deals, offers and discounts.

Important Tips for Facebook Affiliate Marketing

1. Post Videos

It’s no secret that every social media platform promotes videos more than any other content. You should post videos regularly to please the algorithm into promoting your content without spending any money. Do not forget to add closed captions in your videos. Recent studies have shown that videos with subtitles are better optimised to reach a wider audience base.

2. Run Ads

The Ad campaign program is one of the most powerful Facebook tools. If you think you have organically established a good user base, you can use this feature to reach out to more people according to your specific needs. You can fine-tune how and to whom Facebook promotes your content by choosing user age, location, campaign time, and much more. Be sure to check it out!

3. Interact with Audience

It rarely happens that people do not comment on a post they like. When they comment, it is your job to engage them, interact with them and keep them happy. You can always run contests and polls on your page to increase interaction and improve your business.

4. Add a Disclaimer

Whenever you promote a product or share a deal, it is good practice to add a disclaimer informing your audience about the benefit you will get from the deal. This practice helps build trust and loyalty on your page; the best thing is it is a two-way street. You get to know your best customers and the users know that you are completely honest and transparent with them.

In addition to this we recommend you to check our all in one guide on YouTube affiliate marketing. Do have a look and let us know if you find it helpful.


Facebook provides a lot of opportunities for affiliate marketers to grow their businesses. It is getting bigger every day, and the competition is increasing too. But if you pay attention to all the tips and tricks mentioned above, you will get your affiliate marketing business coasting in no time.

Mansi Rana is an experienced content writer with 2 years of experience in creative storytelling. A Journalism and Mass Communication graduate from Amity University, Mansi is passionate about helping creating micro-influencers through the power of affiliate marketing. When not writing for the Internet, she is a voracious researcher of all things beauty and fashion.


  1. You did an excellent job on this post! I’d like to add a few lines if you don’t mind.

    I am really impressed with the information provided by you for Facebook Affiliate Marketing on blogs and how they help to manage a business as well as how it is difficult to manage own by own; Therefore, keep providing such relevant Marketing services that would help to other users who are finding such online platform to attain profound knowledge as provided by you.


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