Affiliate marketing is a multi-billion-dollar industry that provides content creators with exciting career opportunities. It’s quickly becoming a typical strategy used by e-commerce brands to promote their products or services. It is a great way to monetize your website traffic and generate extra revenue. Whatever your industry or niche, you can take advantage of this flexible source of income. One of the best ways to earn passive (or nearly passive) income online, even while you are sleeping, is through affiliate marketing, but if you don’t approach it correctly, it won’t work.

As a wise man once said:

“If you don’t find a way to make money while you sleep, you will work until you die.”

Warren Buffett

In this in-depth guide about affiliate marketing, we are going to outline how you can start, & what are the best ways to grow your affiliate marketing business so that you can take it to the next level.

Affiliate Marketing Definition

On this page:

 A person holding a card with affiliate marketing written on it.
A person holding a card with affiliate marketing written on it.

The process by which an individual or an organisation promotes products of other businesses and gets a commission on each sale they generate is known as Affiliate marketing. These individuals are often called affiliate marketers. They look for products in which they and their audience are interested and promote them through their affiliate links. They get paid an affiliate commission on every sale that they generate.

In simple terms, Affiliate marketing is a method of marketing where Individual shares products or services of some other brands on their social networks like Facebook, Youtube or their personal website in order to earn a commission on the sale of that product.

Also, check out our video:

In this Video we have discussed about affiliate marketing in detail.

History of Affiliate Marketing

If we talk about the history of Affiliate marketing, it came into the picture in the late 1990s as a new way for retailers to get traffic from other websites to promote their products. It got boosted In 1996 when Amazon set another milestone in Affiliate marketing by introducing the world’s first affiliate program, the Amazon associate program. Because of this, website owners could earn a commission by referring customers to Amazon’s website. 

Over time, affiliate marketing evolved quickly and became much more competitive. During this period, many new technologies, such as Affiliate tracking links, cookies and tactics, such as social media and other marketing channels to promote products, got associated with affiliate marketing. Today, it has become a multi-million-dollar industry and is used by many individuals and organizations to generate revenue and sales.

How Does Affiliate Marketing Work?

In the affiliate marketing sales model, a business pays a third party to promote its products or services and get sales for them. Affiliate marketers are everyone you’ve ever heard on a podcast or seen promoting a product on social media. They are paid with a commission from any sales they get because of their affiliate links shared for products or services to their audience.

You’ll get a unique link or code after selecting an affiliate marketing program, which will enable businesses to track every customer you send their way. You receive a commission when a customer uses your link to make a purchase.

Programs can be found directly through a business or through an affiliate network like EarnKaro. However, the basic functioning of an affiliate program is as follows:

Infographic showing how affiliate marketing works
Infographic showing how affiliate marketing works
  1. You promote a store on your blog, website, or social media. Let’s say Store X
  2. Now someone clicks your unique affiliate link
  3. And makes a purchase on Store X
  4. This transaction is then recorded by the company or the affiliate network
  5. The purchase is confirmed by Store X
  6. And you receive a commission

There are 4 Key Players in Affiliate Marketing

  1. Seller
  2. Affiliate
  3. Network
  4. Consumer
Key Players of Affiliate Marketing
Key Players of Affiliate Marketing

1. Sellers

The creators of the products or services are known as sellers or merchants. They are responsible for paying affiliate commissions on purchases. Anybody willing and able to pay for sales via affiliates can be a seller, whether they are individuals or big businesses like Mamaearth, which produces skincare products.

2. Affiliates

Affiliates, often known as publishers, can be either individuals or companies. Affiliates are often content creators that specialize in the same industry as the product they’re promoting. Through content like social media posts, blogs, videos, and a variety of other sorts of content, they promote products and services. For example, running a review blog of the seller’s products.

Affiliates can also use sponsored ads to drive traffic. Although there are usually restrictions on the keywords affiliates are allowed to use for the products they’re promoting. You should avoid using the products’ trade names or brands.

3. Affiliate Network

To manage their affiliate marketing campaigns, many sellers choose to partner with an affiliate network. The network oversees third-party audits and regulates transactions between affiliates and sellers. Top affiliate marketing networks include EarnKaro, Cuelinks, and ShareASale.

Image of EarnKaro affiliate platform
Image of EarnKaro affiliate platform

4. Consumers

The individuals who do the transactions are the consumers or customers. They are the ones who make the product purchases or fill out the lead forms so that the affiliate can get paid the commission.

EarnKaro Banner
EarnKaro Banner

Types of Affiliate Marketing

In 2009 Pat Flynn posted an article in which he categorises affiliate marketing into three parts, Unattached, Related & Involved affiliate marketing. Let us understand the difference between them:

1. Unattached

This is the segment of marketers who don’t have any connection to the product or service and has yet to test it themself; therefore, they cannot provide reviews and verdicts to their users. These marketers usually work on a PPC model, where they promote their affilaite link through ads to get sales. 

Note: This affilaite marketing type is for those looking to make money without properly getting into the product. 

2. Related

This segment of marketers is interested in the niche or somehow connected to the product. The perfect example is when a Fashion influencer promotes fashion products without testing them. As a result, these types of marketers end up giving wrong suggestions to their users, Which will initially cause a lack of trust among their audience.

3. Involved

This is the best type of affiliate marketing, where the marketer performs hands-on tests and presents real reviews of the product or service to their audience. It shows that the content has authority and trustworthiness.  

Advantages and Disadvantages of Affiliate Marketing

Like every other business, affiliate marketing also has its advantages and disadvantages. Let’s look at the advantages of affiliate marketing first.

Benefits of Affiliate Marketing

1. Billion-dollar Business

As many of you are aware, the affiliate marketing sector is worth billions of dollars and has been booming for the past few years. It primarily increases your chances of growth and success and is one of the key advantages of becoming an affiliate marketer.

2. No Expertise is Required

To become an affiliate, you don’t necessarily need to be an expert in marketing. The great thing about affiliate marketing is that you can pick up tips as you go along by experimenting with different organic and paid campaigns. There are numerous ways to manage and run affiliate marketing programs as well. Leverage any prior marketing expertise you may have and try to determine what works best and generates the most revenue.

3. Minimal Investment

If you’ve ever wanted to start your own business, especially one that sells physical goods, you know how expensive it is to do it. Sometimes, a lot of money. You’ll have a low-cost solution to start your own business using affiliate marketing. As an affiliate marketer, all you need to consider is how much time you’re spending on content creation and promotion.

4. Passive Income

Affiliate marketing is a passive income option, as, through your content creation and promotion, you can earn money from it. Moreover, the transaction can take place even if you are not actively involved, which means your website would keep you earning money even if you’re on a holiday or sleeping.

5. Flexibility

With affiliate marketing, you have a good amount of flexibility to follow your interests while still generating income for your business. You simply sell the product without needing to design, create, produce, store, ship, or service it. This implies that there are no defined times when you should work on developing or advertising the product. Just choose products that appeal to you and those you believe your audience and network will like, then create the content necessary to promote them.

6. Convenience

To promote the affiliate link, you can run a variety of campaigns on various websites. By focusing just on the links that perform well, you can leave the others. You can run numerous affiliate programs across various product categories as you are not limited to just one affiliate product. If one product is hard to sell, go on to the next one, which is a little bit simpler to promote and offers greater earnings. In other words, if one program doesn’t work, switch to the next one. It enables you to increase the probability of growth and profitability while reducing the risk component.

7. No Customer Support

You don’t have to worry about customer support for the products and services you sell as an affiliate marketer. Many affiliate marketers who want the freedom to start their own businesses without worrying about how to deal with actual customers find this to be a huge relief. The main point we want to make is that you should only recommend high-quality products and services to your audience that you would genuinely use. They will stop trusting you if you promote inferior products to your audience to make easy money. Therefore, choose the affiliate products and services that you promote carefully.

8. Sole Proprietorship

You often work as a freelancer and establish your business activity as an affiliate partner. And as the sole proprietor, you don’t share the earnings with anyone.

9. Performance-Based Earnings

Affiliate marketing offers you the great benefit of earning well based on your performance if you’re good at managing marketing campaigns and promoting products.

Drawbacks of Affiliate Marketing

1. No Control over the affiliate program

An affiliate marketing program is not your business; you are simply a participant in it. In other words, you are dependent on a Retail Company and must abide by their rules. At first, it seems charming, but as time passes, it loses its charm. You must wait for the client to adjust the new rate and put the changes into effect. It isn’t much you can do besides communicate.

2. No Control Over Competition

The advantages of an affiliate program are high profitability, low cost, and ease of starting an affiliate business. Additionally, it implies that you have no influence over the competition and that anyone can introduce a new marketing strategy and capture market share. Professionally experienced affiliate marketers would provide you with tough competition in the market, and this would influence the growth of your company.

3. No Customer Base

Once customers use your affiliate link to visit the client’s website, it becomes a referral program. They would go straight to the store the next time without your link. It is impossible to create a database of repeat or loyal customers. It is your responsibility to bring in new customers and build a strategy to retain them.

However, some SaaS affiliate marketing programs provide you with recurring licenses, meaning that if the consumer stays with the business, you’ll continue to receive the commission. These programs are limited.

4. Uncertainty of Income

Pay-per-performance has the potential to be both a huge opportunity and a huge risk. Nobody offers the guarantee that becoming an affiliate marketer will be simple or that you will start making money right now. Although it’s a challenge you should take on, and you must put all your effort into making the most of the chance, it is ultimately difficult to predict how much money you will earn from it.

5. Freelancing Not Suitable for Everyone

It is a difficult lifestyle to lead to working alone for an indefinite amount of time while not being able to interact with others or move around. Not everyone can handle it, and for some people, it leads to mental health problems. If this relates to you, you should rent a co-working space so that you may work with other freelancers.

6. Quantity Approach

Since some marketers engage in spam marketing, affiliate marketing, to some extent, falls under that category.  It’s important to note that if you use any of the shadow techniques, it will limit your opportunities for growth and harm your reputation. The affiliate program would also end the collaboration with you.

How Do People Earn with Affiliate Marketing?

Depending on the terms of the affiliate program, there are various payout models. The company typically pays out commissions monthly, although this can change based on the rules of the affiliate program. For all the leads or sales you’ve generated, you can receive a weekly payout or a monthly payment. When selecting an affiliate program to join, you should be mindful of the payout structure, which ultimately depends on the objectives you have.

Image showing affiliate marketing payment methods
Image showing affiliate marketing payment methods

1. Pay-per-sale: The most used affiliate marketing model is pay-per-sale. Affiliates are compensated under this payment model for each sale they bring in.

2. Pay-per-click: Affiliates are paid for clicks generated under the pay-per-click affiliate marketing payment model, regardless of whether a sale was completed or not. This model is quite rare.

3. Pay-per-lead: Affiliate marketers get paid for the leads they generate under the pay-per-lead model. Depending on your goals, the payout model will influence which product you select, how you plan to promote the product, as well as how much time and resources you want to invest.

How Much Can you Earn Through Affiliate Marketing in India?

Most affiliate networks typically pay between 5% – 15% of each sale that is successfully converted from a lead of a given affiliate link. However, many sellers offer smaller commissions, particularly in product categories where demand is high. Most sales may result in a one-time payment, but depending on the kind of products or services being sold, some referrals may generate recurring payments. Most regularly subscription-based products and services involve recurrent payments.

Here are some statistics on affiliate marketers’ typical incomes. Potential earnings are significantly higher, according to affiliate marketing income statistics from Glassdoor. Affiliate marketers make an average of ₹1,99,365 a year, with earnings ranging from ₹1,80,000 at the low end to ₹3,32,759 at the high end.

Glassdoor report on Average affiliate marketer's salary
Glassdoor report: Average affiliate marketer’s salary. This is for ref. you can earn way more than that.

Quick Steps to Start Affiliate Marketing in India

1. Decide a Niche

The first step to becoming an Affiliate Marketer is to decide on a niche. A specific area that you would like to focus on. For example, if you like fashion and like to blog about trending fashion items, you can become a fashion Affiliate Marketer. Take a look at this blog for “affordable handbags” by CashKaro.

Affordable handbags blog

Similarly, if you are interested in technology, you can decide to promote deals solely and offers on electronics.

Technology blog by CashKaro
Technology blog by CashKaro

Apart from your interest, there are a few other things that you need to keep in mind while deciding on a niche. They are-

  • Choose a niche that you would like to research. As an Affiliate Marketer, you would have to stay on top of trends constantly. Hence, it is always wise to choose an industry that you are curious to know more about.
  • It should solve the problem of the customers. To get more sales, it is important to choose a niche that would solve the core problem of the customer. 

2. Choose Your Channel

After deciding on your niche, you should pick at least one platform or channel that you’ll use for affiliate marketing. For affiliates who wish to create product reviews and comparisons to promote their selected affiliate products, blogging is likely the easiest and least expensive way to get started with affiliate marketing.

Another excellent Channel for affiliate marketing is YouTube. Additionally, creating a YouTube channel and uploading videos are both free. The disadvantage is that YouTube is saturated with content creators and videos, making it challenging to stand out. Moreover, making and uploading a great video will certainly take much longer than writing a simple blog post. If you want to talk to people on camera, YouTube is something you should consider. Additionally, if you already have a YouTube following, use it for effective affiliate marketing.

Take a look at this channel, which promotes affiliate links via YouTube.

EarnKaro YouTube channel sharing  affiliate links
EarnKaro YouTube channel sharing deals

Another place with a lot of affiliate marketing activity is Instagram. It’s an active platform, and just like YouTube, it’s a great choice if you already have a following there. To promote your affiliate products, you can create visually appealing images and videos, and like other platforms, you can even pay for ads if you want. Check out this Instagram page below that promotes Flipkart deals.

EK insta
Instagram channel sharing Flipkart deals

Some other channels to look out for Affiliate Marketing:

3. Build an Audience

You should first focus on building an audience before thinking of growing one. You can directly address your audience by creating email lists. Anyone who joins your email list will receive your newsletters, updates on fresh content, and exciting deals.

Follow and tag influencers who might be interested in your niche if you mostly work on social media. Making every effort to boost traffic to your website or social media page is the key.

Avoid trying to sell anything to your audience only to make a quick profit. They will trust you more if they feel your interest is genuine.

5. Search for an Affiliate Marketing Platform

You must search for an affiliate marketing platform to join any affiliate program. You can always trust platforms like EarnKaro, where you can find and join 150+ high-paying affiliate programs like Myntra, Ajio, Amazon, Flipkart, etc. The reason why you should join these platforms is that there are several affiliate programs available on these programs, which makes the process of searching for programs easier.

4. Find Appropriate Affiliate Marketing Programs

There are many affiliate marketing programs available. Make sure you find affiliate offers and products that will interest your audience rather than just concentrating on high-paying affiliate programs. When selecting an affiliate program, keep the following in mind:

  • Is the program well-known in the industry?

Working with partners who people don’t trust is something you should avoid. The good thing is that affiliate networks evaluate affiliate programs and present trustworthy, successful retailers you can partner with, like EarnKaro.

  • Does the program have a good commission rate?

You want to get paid well for the time and effort you put in. Many programs offer compensation for sales that range from above 10% to 20%. Choose a rate that is suitable for you.

5. Create Valuable Content

Although people are consuming content, you must make yours valuable to your audience if you want to stand out. A great way to achieve it is through blogs. If you have a blog, do some research and learn about Search Engine Optimization (SEO). Reaching your audience requires doing some keyword research and using SEO effectively. According to studies, blogging is the only traffic source used by 65% of all affiliate marketers.

Social media is another way to do this. An easy and cost-free way to get your content in front of potential customers is to promote it on social media sites like Instagram, Facebook, Twitter, LinkedIn, Pinterest, and even Quora.

Another strategy for retaining the interest of visitors to your website is email marketing.

How to Choose the Right Affiliate Marketing Platform?

Now that you know the benefits of affiliate marketing platforms, it is very important for you to choose the right affiliate platform. There are many affiliate marketing websites/platforms available online, and we have done some extensive research so that you can make an informed decision while choosing an affiliate network. Below are things that you should look for:

  • Audience: First, think about your target market. What kind of goods and services are likely to be of interest to your network? For example, Fashion Influencers are more likely to be interested in Lifestyle and Fashion websites than Home and Kitchen ones, so you might choose an affiliate platform that can connect you with online fashion websites and portals.
  • Commission rates: How much will you earn per sale? Network Rates can vary widely. All affiliate platforms offer different commission rates for different brands. You can choose the one which offers the highest commission on the retailer you want to promote.
  • Product/service selection: Will the network connection you with brands your audience will be interested in? This is the most important thing to look for when choosing an affiliate platform. Before joining any affiliate network, check out the list of brands that they offer and whether it matches the interests of your audience.
  • Approval requirements: Some networks require your site to be well-known or receive a certain volume of traffic. You can check all the requirements before signing up with any affiliate network.
  • Cookie Duration: The cookie duration indicates how long a program follows and credits you for a potential customer. From one platform to another, durations might vary significantly. For example, the cookie duration at Flipkart is 30 minutes, while for Myntra, it is 30 days.

Different Types of Affiliate Marketing Channels

Affiliate marketing channels are nothing but platforms where you can start your affiliate marketing business. Affiliate marketers have several ways of increasing traffic and generating revenue. Some affiliate marketing channels are more popular than others. Here are some of the well-known affiliate marketing channels.

1. Influencers

A content creator who can influence a significant percentage of the audience’s purchase decisions is known as an influencer.

This individual is well-positioned to gain from affiliate marketing. Through social media posts, blogs, and other interactions with their followers, they can easily point customers to the seller’s products because they already have a large following. Then, a portion of the earnings is given to the influencers.

Campaigns using influencers are particularly popular on Instagram and TikTok, where marketers collaborate with influencers who are regarded as experts in their respective fields. A campaign might include several product reviews with photos, account takeovers, or live videos, depending on the deal.

Even though an influencer may have their own branding and aesthetic, it’s crucial to include components that relate to your brand to increase brand recall and awareness.

2. Bloggers

Blogging can bring organic traffic to deals and offers affiliates share and help affiliates rank in search engine results. To promote the affiliate product, bloggers frequently use reviews, guides, how-tos, and other educational content. To receive credit for the sale, they then use their unique affiliate link to connect to the seller’s website. Some of the top bloggers in India are Amit Aggarwal, Harsh Aggarwal, Shraddha Sharma, and Pradeep Goyal.

3. Paid Search Microsites

Microsite development and monetization can also result in significant affiliate revenue. These websites are promoted on a partner site or in search engine-sponsored listings. They are different from the company’s primary website and function separately. Microsites enhance conversions by providing more targeted, relevant content to a particular audience due to their simple and straightforward call to action. Some examples of microsites are My Creative Type (Adobe), Life at Home (Ikea), and Listening Together (Spotify).

4. Email Marketing

Despite its older origin, email marketing can be used to generate income for affiliate marketing. To promote the products of the seller, some affiliates have email lists they can use. Others may make use of email newsletters that contain links to products to earn commission from a customer’s purchase.

The affiliate can also gradually assemble an email list as another method. They gather emails in bulk via their numerous campaigns, and then use those emails to promote their products.

5. Large Media Websites

These websites focus on growing a wide audience of millions and are built to constantly generate a large influx.

These websites use banner ads and contextual affiliate links to market products to their large audience. This strategy provides superior exposure and boosts conversion rates, generating top-tier profits for both the affiliate and the seller.

Here is a Gift for you: Now you can know more about affiliate marketing in Hindi. Do check, our Affiliate Marketing Kaise Kare Guide today.

Future of Affiliate Marketing in India

The future of affiliate marketing in India is promising, as online sales can significantly increase through affiliate marketing. About 15% to 20% of all online sales are currently driven by it.

According to a recent report from IAMAI (Internet and Mobile Association of India), the affiliate marketing business in India will exceed $835 million by 2025.

India has the third-largest startup ecosystem in the world, according to 2019 research by NASSCOM (The National Association of Software and Service Companies).

In terms of the potential of affiliate marketing in India, the recent increase in online businesses has a lot to promise.

People are using the internet to purchase a variety of goods and services. Businesses are paying more attention than ever to affiliate marketing to draw in more customers and sell them their products.

The timing is right to start exploring affiliate marketing. Put your expertise and passion to work so you can earn more money.

Join EarnKro

Important Tips to level up Your Affiliate Marketing Business

You now understand the basics of affiliate marketing. So, what comes next? Of course, you begin! Here are some tips to help you get going and level up your affiliate marketing efforts.

1. Begin with product reviews

Start by reviewing the products and services offered in your industry. By doing this, you will develop your audience’s trust and position yourself as an authority in your field. Make sure you explain to your audience how the things you are reviewing will benefit them (or why they should stay away from them). Add product comparisons to the mix once you’ve written a few product reviews.

2. Always stay up to date with the trends

In affiliate marketing and online, there is a lot of competition. You must remain up to date with trends in marketing in general as well as those in your industry if you want to be the best. If you’re a pro at using social media, you don’t want to be left behind when the next Instagram trend hits.

3. Establish Credibility with Your Audience

Don’t break the trust of your audience by trying to sell them things they don’t need or want. Choose things that you genuinely believe will help your audience instead. And never directly tell people to buy—always offer recommendations based on your best opinion. To keep your audience returning time and time again, be helpful and offer high-quality recommendations.

4. Widen the Range of Your Affiliate Products

You are not required to promote only a certain number of affiliate products. Even if you can have a favourite seller, it’s fine to work with other retailers and market other products as well. This protects you as the affiliate as well because you won’t be left stranded if the merchant you love decides to reduce commissions, restrict the channels via which you may inform your audience about products, or end their affiliate program entirely.

5. Test and Optimize

Optimize everything with testing. All the time. Get to know your analytics inside out and use them to guide your marketing and promotion. In marketing, you can never be sure of how something will work until you try it. So, give the program some time to run and collect data before making changes. Keep an eye on what works well and do more of it.

How to Track Affiliate Marketing Success

Most important Metrics to determine your affiliate marketing success.

1. Clicks

The quantity of clicks indicates how widely your product has been promoted through affiliate channels. A large number of clicks resulting in little or no sales can be a sign that affiliate tracking is not accurate, that your audience has little affinity for your products, or that the landing page and the promoted ad are not optimized for each other.

2. Conversion Rate

The focus on conversion rates and conversion rate improvement is common among businesses. Value is created for your business when a visitor or lead is converted into a customer, and the conversion rate measures how effectively this value is created. Monitoring your conversion rate across various channels provides useful insight into how to allocate your budget for optimum results. Despite the fact that these metric measures efficiency, it might give you information that helps you adjust your long-term growth strategy.

3. Return on Ad Spend

Return on ad spend (ROAS) is another name for return on investment (ROI) (ROAS). After covering the costs of your program, this is the revenue you get from your affiliate program (i.e., affiliate commissions, the cost of affiliate program software or an affiliate network, and the salary of an affiliate manager, if you have one).

Simply deducting program costs for a specific period from the income generated during that period will give your ROI.

4. Percentage of Active Affiliates

You should first define what an active affiliate means. The simplest common description is an affiliate who produces sales over a specified period of time. Depending on your preferences, you might take into account, for instance, a time frame of a year or six months.

Despite being a simple metric, it offers insightful data regarding the quality of your affiliates. It’s important to reassess your affiliate recruitment strategy if only a small portion of your affiliates are active. Maybe the segments you’re aiming for aren’t right.

5. The Lifetime Value of Referred Customers

Customer lifetime value (CLV) is the revenue a customer generates over the course of their relationship with a business minus the cost of first acquiring them.

If a customer you gain through an affiliate turns out to be a loyal one, they not only return the cost of acquiring them but also generate significantly more income over time.

6. CPC and CPS

Comparing these two derived performance indicators to other marketing channels like AdWords or Facebook ads is helpful. They calculate the typical cost you have incurred when acquiring new clients.

7. Incremental Revenue from Affiliates

The ultimate objective of the affiliate channel is to provide additional income. This is typically understood as the new-to-file customer—referred to by affiliates—who has not been “touched” by other marketing channels (SEM, email, organic, etc.). Determining and evaluating incremental revenue, however, is not always simple.

Affiliate Marketing Mistakes to Avoid as a Beginner

1. Prioritizing Selling Over Helping

One of the most common mistakes affiliate marketers make is aimlessly inserting affiliate links throughout their websites. They think that a greater number of links will result in more sales, which is not the case.

Endlessly promoting affiliate links will end up frustrating the user; instead, you should integrate links in such a way that it gives a natural flow to the reading and does not look out of context.

2. Not Having a Customer Database

For affiliate marketers, having a solid email marketing strategy is essential. It gives you a chance to establish a genuine connection with your readers and gives you access to a ready-made list of potential customers. It is a mistake to put off this aspect until you are fully operational.

3. Not Offering High-Quality Regular Content

Many new marketers start producing content right away, only thinking about how many posts they will have in their archive. But quality needs to be the main priority.

The value of one or two in-depth pieces each month that provide readers with all the knowledge they need to make a purchase choice will ultimately outweigh the value of a brief daily article that doesn’t do the product you’re discussing justice.

4. Not Having a Deep Understanding of What You’re Selling

We frequently observe affiliate marketers making the mistake of not taking the time to research the topics they write about.

To remain updated on your topic, sign up for Google alerts, forums, or blogs that are prominent in the sector. To find out what queries are being asked about your niche, visit Reddit or Quora.

The most important thing is to equip yourself with the knowledge required to gain the trust and involvement of your readers through your content. In the long run, this will benefit conversion rates and Google’s view of page engagement.

5. Not Trying New Things Out

Testing various copy versions is crucial before starting new and different campaigns, such as social media ads, Adwords, or email campaigns.

Delivering the same message will not provide you with new information. Try out several approaches, particularly A/B tests.

Never accept the status quo and never get used to the way things are. Explore your marketing options and practice until you achieve perfection.

Affiliate Marketing For Brands

1. Find a niche

Finding a profitable niche is the first step in creating a successful affiliate marketing merchants’ program. You must decide which keywords have a high economic value to you, determine how simple or difficult it will be to place for those keywords and focus on the interests of your target market.

Make a list of all the niches that interest you before selecting one. Next, eliminate any that would be challenging to rank for in terms of SEO and commercial intent. Once you’ve chosen a niche, do some research to find keywords that would do well in that market.

List of niches you can choose from:

  • Hobby – Photography, Travel
  • Health and Fitness – Bitcoin, Investing, Credit card, Mortgage
  • Home & Family – Fitness, Yoga, Organic, Nutrition, Vegan
  • Alternative – Luxury, Cruises, Travel

2. Create a Marketing Plan

You must create an overview of your desired outcomes before beginning your affiliate program. Determine the marketing strategy you’ll use and the outcomes you hope to get from each step of your plan.

How you will interact with your affiliate partners should be outlined in your affiliate marketing strategy. It should specify the criteria used to assess their performance.

3. Know the Costs Involved

You would need to consider the costs to operate the program, the cost of your preferred technology platform, and the cost of the creatives before starting an affiliate program.

You would need to hire an affiliate marketing manager to ensure the seamless daily operations of your affiliate program. This marketing manager can either be hired internally or have their job outsourced to a contractor.

The management of numerous affiliates requires accurate payout tracking. As a result, you might want to think about the fees associated with obtaining the best affiliate marketing platforms and the highest-paying schemes.

The creative materials that you would need to provide to your affiliates would also need to be considered. These will contain promotional videos, text advertising, email templates, landing pages, and more. Providing your affiliates with interesting content will aid them in generating income for you.

4. Create Terms of Service for Merchants

Merchants and affiliates should create a contract outlining each party’s obligations in order to prevent disagreements. This is also known as the Operating Agreement, Terms of Service, or Terms and Conditions. You can avoid misunderstandings and, worse, disagreements with affiliates later by establishing rules and procedures upfront.

5. Payment Method

There are various payment methods that you can choose for your affiliate marketing merchant program, including Pay-per-sale (PPS), Pay-per-click (PPC), and Pay-per-lead (PPL).

6. Affiliate Selection

  • Industry expertise: Make sure they are respected and have the ability to talk authoritatively in the area where you will be promoting your products because they are essentially your brand ambassadors.
  • A professional-looking website: Potential affiliates should have a professionally designed website that offers their target audience meaningful content. To avoid being scammed, you should always know who you are working with.
  • Engagement within their community: If you want potential affiliates to contribute to the success of your program, they must be active in their niche. Look at how frequently they post on their website or on social media, how many people follow them, and how they engage with them to get a sense of their engagement.
  • A definite method of promoting your products: Prospective affiliates should be clear about the channels they plan to use and the strategies they’ll use to promote their goods or services.


Affiliate marketing is an incredibly simple process that can be done through reviews, blogs, social media, webinar software, and other platforms. It is a new marketing frontier that is just waiting to be explored.

By using the tips in this article, you can engage your audience, turn passive readers into active buyers, and increase your revenue one click at a time.


How can I start Affiliate marketing with no money?

You can join affiliate programs for free with affiliate marketing platforms like Earnkaro. All you need to do is signup for free and partner with 150+ brands available on EarnKaro. There is no documentation required to join EarnKaro.

Is Affiliate marketing profitable?

Although affiliate marketing is a viable source of income, not all businesses can benefit from it. Affiliate marketing demands long-term focus and commitment to be profitable. Affiliate marketing has advantages and disadvantages, just like any other form of self-employment or business model.

How do you pick a niche for affiliate marketing?

The first step to becoming an Affiliate Marketer is to decide on a niche. A specific area that you would like to focus on. For example, if you like fashion and like to blog about clothing styles, you can become a fashion Affiliate Marketer. Similarly, if you are interested in technology, you can decide to promote deals solely and offers on electronics.
Apart from your interest, there are a few other things that you need to keep in mind while deciding on a niche. They are-

1. Choose a niche that you would like to research: As an Affiliate Marketer, you would have to stay on top of trends constantly. Hence, it is always wise to choose an industry that you are curious to know more about.

2. It should solve the problem of the customers: To get more sales, it is important to choose a niche that would solve the core problem of the customer.

Is affiliate marketing easy?

Affiliate marketing needs knowledge, experience, and effort. Although it is not a quick or simple path to success, when done correctly, it can generate significant income.

The following qualities will help you succeed as an affiliate marketer:
· An interest or expertise in a certain niche
· Use of the internet and consumer research
· Website design, graphics, SEO, PPC, and analytical skills
· The ability to create engaging content or to hire someone to do so
· Organized & methodical skills
· Patience and strategic skills
· Networking skills

How much money can you make as an affiliate marketer?

Most affiliate networks typically pay between 5% – 15% of each sale that is successfully converted from a lead of a given affiliate link. However, many sellers offer smaller commissions, particularly in product categories where demand is high. On average, Indian Affiliate Marketers earn around 0.3 lakhs to 9 lakhs per annum.

Where can I promote affiliate products?

You can promote affiliate products in your tutorials and product reviews, email campaigns and newsletter, video content, and social media Like Facebook Groups, Facebook Business Page, Instagram, LinkedIn groups, Twitter, Resource Pages, Blogs, Podcast, Paid Ads, Online Events, And Guest Posting.

How Do I Become an Affiliate Marketer?

To become an affiliate marketer first, you need to decide on a niche then you need to choose a platform to start affiliate marketing like social media, blogging, podcasts, etc. After you have chosen a platform, you need to build an audience. Once you have grown your audience, then you need to look for appropriate affiliate marketing platforms like EarnKaro. The last and most important thing is creating valuable content for your audience.

What are the best products for affiliate marketing?

Some of the best products which you can promote are Wireless Chargers, Home Automation, Wearable Devices, Gym Equipment, Travel and Tourism, Shapewear, Safety Apparel, Jewelry, Gaming, Pet-grooming, Subscription Boxes, Food Delivery Services/Coupons, Baby Care, Digital Courses and Learning Material, Insurance, Car Accessories, Bicycle Add-ons, Bottles and Protein Shakers, Backpacks, etc.

Which platform is best for affiliate marketing?

One of the best platforms for affiliate marketing is EarnKaro. With EarnKaro, you can become an affiliate for more than 150+ retailers. You can sign up on EarnKaro for free, and no documentation is required.

Do you need a website to do affiliate marketing?

No. Having a website is not necessary for affiliate marketing. You only need traffic which you can direct to the merchant’s website, and it can be through your YouTube channel, Instagram or Facebook.

Mansi Rana is an experienced content writer with 2 years of experience in creative storytelling. A Journalism and Mass Communication graduate from Amity University, Mansi is passionate about helping creating micro-influencers through the power of affiliate marketing. When not writing for the Internet, she is a voracious researcher of all things beauty and fashion.


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