With the growth of the e-commerce industry and new products every day, Affiliate marketing has become a popular way of earning money online. It has become a source of passive income mainly because of low entry costs and high returns.

Several established niches are profitable in Affiliate marketing. However, choosing the best one for yourself can be a task sometimes. And the best way to identify a niche for yourself is to look for products that solve the core problems of your audience.

This article lists some of the best niches for affiliate marketing in India. So, choose the one that is best suited for your audience.

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How to Choose the Right Niche For Affiliate Marketing?

1. Know Your Interests

Your area of interest is the most important thing to look for when choosing your niche. Think of topics or products that you are interested in. You’ll be able to learn more quickly, maintain your motivation, and develop expertise by following an exciting niche business.

2. Research

Determine the kinds of products people in your niche are looking for and narrow down your abilities. To determine which keywords work best online, compare a broader niche with several sub-niches.

Analyze your business’s scalability as well. Think about strengthening your affiliate, product, and content marketing efforts in your chosen niche.

3. Competitor Analysis

Competition can be high in some popular affiliate marketing niches. Even though it is simpler to follow current trends, we suggest choosing a niche with a high search volume and minimal competition.

4. Profitability

Knowing how much money you’ll make from promoting affiliate products in a particular niche is important. High commission programs typically mean the product will be more difficult to sell. Before diving into the vertical, consider every possible monetization factor.

Affiliate Marketing Niches: Global, Specific and Micro

Different Affiliate Marketing niches can be categorized into Global, Specific and Micro niches. A global niche is a broader category of products that comprises of specific-niches and micro niches. For example, if you choose fashion as a broad niche then its specific or sub-niches would be clothing, shoes, bags, accessories etc. and micro niches would include categories like dresses for women, shoes for men, etc.

Infographic explaining - Global, Specific and Micro niches
Infographic explaining – Global, Specific and Micro niches

List of 10 Best Niches for Affiliate Marketing In India

1. Fashion

Formal Shirt with a pair of formal shoes
Formal Shirt with a pair of formal shoes

Fashion is an evergreen niche. With trends changing every season, there is always something to promote. As mainstream as this niche is, it also offers some sub-niches, which means there are a lot of opportunities for you to explore. For example, as a Fashion affiliate, you can promote dresses, jeans, shoes, bags, accessories and much more. Because India is a big fashion market, many affiliate marketing websites in India have vast numbers of fashion retailers you can promote.

Around 25% of the affiliate programs in the market are in the fashion industry, making it one of the most lucrative and profitable niches in affiliate marketing.  


  • Clothing
  • Shoes
  • Bags
  • Accessories
Evergreen nicheHighly competitive
Wide range of products to promoteLow Payouts
Lucrative nicheProper research is required before starting out

2. Travel

Woman and Man Riding on yellow Motorcycle
Woman and Man Riding on yellow Motorcycle

Travel is another profitable niche that you can consider. People are now travelling more than ever, and the main reason behind that is the safety measures and travel restrictions imposed during the pandemic. You can promote hotels, flights, city tours, luggage, insurance, and even travel clothing as a travel affiliate.


  • Airline bookings
  • Accommodations
  • Cruises
  • Travel insurance policies
  • Car rentals
  • Restaurant bookings
  • Online travel guides
  • Guided tours
  • Luggage &travel essentials
Easily monetize your website with sponsored content, affiliate marketing, and collaborationsGenerating income from your blog initially can be difficult
Making money by exploring new destinationsHigh – competition
Large number of travel affiliate programs to joinLow customer lifetime value

3. Technology

Black Sony Ps4 Dualshock 4 Wireless Controller
Black Sony Ps4 Dualshock 4 Wireless Controller

Technology has become an inseparable part of our lives, from the smartphone to the TV on our bedroom walls. And with new, innovative products launching now and then, there will always be something to explore.

Technology will always remain in demand, making it one of the most profitable niches to promote. As a tech affiliate, you can promote gadgets, devices, domain & hosting, and much more.


  • Computers
  • VPN
  • TV sets & remote controls
  • Digital notebooks
  • Webcams
  • Microphones
  • Headphone & Earphones
  • Printers
  • Projectors
  • Software & Apps
  • Smartphones & peripherals
  • Drones
  • Photography & video equipment
  • Web hosting
  • Domain hosting
  • Digital marketing tools
  • Tracking devices
High Paying affiliate programsNeed excellent technical knowledge to promote products
Large number of products to promoteHigher investments
Evergreen nicheHigher competition

4. Health

White and Blue Medication Pills

Another timeless niche is Health. People always want to look and feel better, so there is always a demand for health & wellness products. The health industry is estimated to reach $7 trillion by 2025, making it one of the most profitable niches to do affiliate marketing.

As a health affiliate, you can promote medicines, vitamins, supplements, wellness products, skincare, organic cosmetics, and more.


  • Telehealth services
  • OTC medicine
  • Blood testing
  • Incontinence protection products
  • Diagnostic devices
  • Medical alert systems
  • Mobility aids
  • Hospital equipment & furniture
Profitable nicheNeed the expertise to give advice online
There will always be demand for healthcare productsShort span of attention of the customers if the product doesn’t offer health benefits in a comparatively short period
Thousands of healthcare products to promoteHigh Competition

5. Gaming

Men playing minecraft on PC
Men playing minecraft on PC

Gaming influencers are incredibly popular on YouTube and make tons of money as gaming affiliate marketers. According to Statista, the gaming industry is estimated to reach $284.94 billion by 2027, making it a lucrative niche for affiliate marketing.

The gaming niche is scalable as well. These days, eSport tournaments are hugely popular and becoming more professional. When you have experience in the gaming industry, there are numerous ways to enhance your affiliate marketing plan.

You can promote many products as a gaming affiliate, like gaming equipment & accessories, keyboards, cameras, headphones, speakers, etc.


  • Games
  • Game rental service
  • Game tutorials
  • Streaming
  • Game testing
  • In-game currencies
  • Game codes & keys
  • Hardware & Accessories
  • Related Merchandise
High demand for gaming productsNeed to follow strict guidelines
High-paying affiliate programsLimited growth
You can earn with in-game supportHigh Competition

6. Education

Black Tablet Computer Behind Books
Black Tablet Computer Behind Books

Since the coronavirus pandemic, the demand for online education is always high, making it one of the well-paid niches. People were forced to sit at home and pursue their education online. In addition, many people have decided to leave their jobs to switch careers and take courses online.

By becoming an education affiliate marketer, you can promote many products like online courses, eBooks, study material, and much more.


  • Pre-school learning
  • Homeschooling
  • SAT preparations
  • Courses with college credits
  • Code & software development
  • Industry skills
  • English & foreign languages
  • E-learning tools & course creators
  • Textbooks
Profitable nicheNeed to have expertise in some education sub-niches
Range of products & services to promoteCompetitive niche
High commissionsCan be difficult to monetize

7. Pets

Woman stroking a Dog
Woman stroking a Dog

Pet owners are willing to spend practically any money to keep their companions happy and healthy. In 2020, the pet industry was worth $232.3 billion; by 2027, it is projected to be worth $350.3 billion.

Consumers are likelier to trust affiliates who own pets when they promote products (pet food, toys, etc.) in this evergreen niche. Hence if you own a pet, this niche can be profitable.


  • Veterinary services
  • Food & feeders
  • Medicine
  • Grooming & Hygiene products
  • Obedience classes
  • Cleaning products
  • Furniture & carriers
  • Safety products
  • Tracking devices & services
  • Pet sitting
  • Insurance
Rising industryCan get expensive
Wide range of products to promoteHighly competitive niche
High PayoutsCan be difficult to build credibility if you don’t own a pet yourself

8. Beauty & Cosmetics

Make-up Brushes and Make-up Palette on Table
Make-up Brushes and Make-up Palette on Table

Beauty & Cosmetics is one of the most competitive and mainstream niches. Customers who shop in this niche will likely compare several makeup brands and beauty items before making a purchase. And for that, they turn to influencers for suggestions and reviews of the product.

This creates an opportunity for beauty & cosmetic affiliate marketers to monetize by promoting products that would solve the core problem of their audience.


  • Makeup
  • Skincare
  • Haircare
Always in demandPayouts can be low
Large variety of products to promoteHigh competition
Wide audienceRequire extensive research

9. Food

 Photo of a Burrito
 Photo of a Burrito

The food industry is a great niche for those just getting started with affiliate marketing. Besides continually being trendy, the food industry is also very profitable.

People are becoming increasingly conscious of the food they eat. Nowadays, people are ready to spend more money to have better and more nourishing meals. Therefore, becoming a food affiliate marketer can earn you some good money.


  • Meal kits & subscription boxes
  • Seasoning packs
  • Snacks
  • Gourmet tea & accessories
  • Breakfast cereal
  • Cooking classes
  • Recipes
  • Grocery delivery service
Evergreen nicheHighly competitive niche
Trillion-dollar industryLow payouts
Promote content like food reviews and recipesDifficult to get partnerships without expertise

10. Finance

Person Holding Debit Card
Person Holding Debit Card

Nowadays, there are various ways to handle money online, so many people are learning about the tools and services available to them to increase their wealth.

However, maintaining assets and turning a profit requires special skills. Therefore, this gap can be an excellent opportunity for affiliate marketing.

Try breaking into finance affiliate marketing if you are considering working a side job online and have financial expertise.


  • Budget tracking & bill management
  • Online banking & savings
  • Financial education
  • Financial data security
  • Credit reporting & management
  • Loan application & management
  • Investment portfolio management & trading
  • Insurance
  • Cryptocurrency trading
Profitable nicheHigher competition
High CommissionsRequires expertise in finance and its sub-niches
Lot of services to promoteValidations can take time

Why should you focus on a Specific Niche for Affiliate Marketing?

Here are some of the reasons why is it important to focus on a specific niche for affiliate marketing:

1. Targeted Audience

When you promote products of a specific niche you are able to target a more segmented audience and easily convert them into potential customers.

2. SEO

As you are focusing on a single niche, you can improve your SEO by offering quality content within the area of your expertise.

3. Planning & Strategy

Doing affiliate marketing with a single niche can help you plan your content wisely and align it with your business goals as this can be a long-term thing.

4. Credibility

With a single niche, you will consistently post content around the same category, eventually creating credibility within your audience and making your website more reliable.


The popularity of affiliate marketing as a means of income for content creators is still growing. One of the most crucial choices you’ll make when starting out is picking the right profitable niches.

Using the above-mentioned best niches for affiliate marketing, you can differentiate your business from the competition. Additionally, it might help you with long-term business scaling.

In addition, do check our detailed blog on the most used tools for affiliate marketing, where we have mentioned some of the top tools that will help you in your affiliate marketing efforts.


What niche is most profitable in affiliate marketing?

There are a few niches that are profitable in affiliate marketing, like Fashion, Travel, Technology, Health and Gaming.

How do I find profitable affiliate niches?

Steps to finding profitable affiliate marketing niches

1. Research and brainstorm
2. Check its monetization
3. Checking your niche on AdWords
4. Competitor Analysis

How Much Do Beginner Affiliate Marketers Earn?

According to AmbitionBox, starting salary of Affiliate Marketers is around ₹0.1 Lakh per year (₹833.3 per month) in India.

Can I have more than one niche?

Yes, having multiple niches and promoting multiple products can increase your potential pool of buyers.

What are the advantages of choosing a micro-niche?

Some of the advantages of choosing a micro-niche are

1. Low competition
2. Ability to gain traction
3. Increased profitability
4. Easier marketability

What are some micro-niches that I can try in 2023?

There are several micro-niches that you can try in 2023 like

1. Personal Finance
2. Health, Fitness and Well-being
3. Dating & Relationships
4. Food & Drink
5. Education
6. Travel

Mansi Rana
Professional Experience. Mansi joined EarnKaro in 2022 as a Content Analyst. With over three years of experience, she is a seasoned content writer specializing in niches such as affiliate marketing. Educational Background. A Journalism and Mass Communication graduate from Amity University, Mansi channels her passion towards empowering aspiring micro-influencers through the power of affiliate marketing. More About Her. She indulges in her passion for beauty and fashion in her spare time, immersing herself in extensive research and staying up-to-date with the latest trends and innovations.



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