India has traditionally been a rural economy. We must have heard at least once in our lifetime about how agriculture plays a role in the country’s economy. For a long time now, villages have only been seen as a place for farming. Still, due to the massive push by the government under schemes like PMAY-G, PMGSY, and Mission Antayodaya and paired with the extensive development in technology and the internet, rural areas have become a hub for more than the good old agriculture. According to Statista, rural industries’ products amounted to more than 800 Billion Rupees in FY 2022. Many opportunities have emerged, and people are returning to their roots to start profitable and economical businesses.

Today we have brought you top village business ideas that you can venture into to start your entrepreneurship journey. Either way, you can be a resident or an outsider, and these ideas will get your brain running and open your eyes to huge opportunities standing right in front of you. So, let’s begin.

List of Top 10 Village Business Ideas in India

1. Affiliate Marketing

affiliate marketing
Affiliate Marketing

If you have good Internet access, you can create a website and use affiliate marketing to make money. Affiliate marketing means promoting products and services of different brands and earning money with every purchase. To get started, follow the steps below

  • Decide a niche
  • Choose a platform
  • Build an audience
  • Join an affiliate network like EarnKaro
  • Create unique content
  • Start sharing affiliate links and earn money

2. Organic Farming

View from a farm
View from a farm

Due to the increased usage of chemicals like pesticides and fertilizers, vegetables and fruits have started to lose their nutritional content. This, in turn, is becoming the reason for a large number of diseases in youngsters as well as adults. Due to this problem, organic farming has regained ground again. Why do people leave their jobs in metropolitans and urban areas to start organic farms? What is so sweet about this? The answer is twofold. Firstly, consumers are ready to pay a higher amount to get the best and safest product for them to consume, and secondly, there is a serious lack of nutritious products in the market. You can start cultivating any vegetable or fruit you want in the most natural way to start your own organic farming business.

3. Retail Store

Retail store
Retail Store

This is not a new one. Kirana Stores are available at every corner in every village of the country. So, what’s new? It is the consumers’ perception of wanting more. The rural population these days wants a large variety of products to choose from, and Kirana stores do not fill the gap anymore. Retail Stores are a great business idea in village areas as they provide a great lineup of products for consumers.

Moreover, if are looking to start a online business in Delhi then we have the perfect list of best small business ideas in Delhi that can be very helpful for you. Do check it out.

4. Manufacturing Units

manufacturing unit in a factory
Manufacturing Unit

As mentioned above, labor is very economical in rural areas. Labor forms the backbone of any manufacturing plant. So, when you get cheap labor for your business, you can relax that a major part of your business is running smoothly. You can start any manufacturing plant – bricks, cement, disposables, steel, paper, etc. in rural areas to gain an economic advantage in the industry.

5. Transport Service

Image of truck
Image of truck

More often than not, villagers require transport services to travel between home and work. That is where you come in. While the older generation prefers public transport like Buses and Autos, the younger generation is much more interested in the luxuries of life. You can start a local taxi business to carry villagers in and out of their homes and keep the prices however you want. Since the competition is low, you can easily tap the market to create a profitable business. However, keep in mind the costs of skilled drivers, vehicles, and fuel to create the right strategy for your business.

6. Tutor


The government of India has been pushing for higher literacy for years. Higher Education is tough, and students require help sometimes, which is where you can create a business for yourselves. If you are a working professional, you can start weekend coaching, but if you are not, you can even make this a full-time business. Being a tutor is cost-effective, time efficient, flexible, and has lesser chances of failing as a business. So, if you have expertise in some elementary subjects, being a tutor might do the task for you.

7. Educational Institution

View of a collage degree
View of a collage degree

Hot on the heels of being a tutor, you can even think bigger to start a full-fledged educational institution. A college, school, or even a coaching centre provides different courses. You can set your business apart by providing top-notch educational facilities through trained teachers and experienced administration and making a difference in your as well as others’ lives.

8. Solar Power

A jar full of milk
Solar plant

It is true that even after many efforts from the state and central government, there is still a long way to go for villages to have 100% electricity. You can turn this problem into a business opportunity by providing doorstep installation for solar panels and training the villagers on how to use the same. This market has existed for some years now but is yet to develop into full bloom.

9. Milk Farm

A jar full of milk
A jar full of milk

Believe it or not, Amul was once a small cooperative in a small village in Gujarat. You can learn from their story to start a local milk farm to provide people with the best dairy products. Villagers usually keep cows and buffaloes in their households and sell milk to other people. You can easily create an arrangement with the locals to set up an industrial plant and start manufacturing different milk products like curd, cottage cheese, ghee, and much more.

10. Medical Store

medical store
Medical Store

This one is tricky but has huge potential. The tricky part is that government regulations require every pharmacist to have a B.Pharma qualification. The good part, however, is this business’s immense potential. This is one of those businesses the demand of which never goes down. Also, villagers have to suffer due to the lack of availability of basic medicines near their houses. So, if you can fulfil that one technicality, you will be on your way to creating a successful business.

Why Should you Star a Business in Village 2022?

Apart from the fact that the Government of India has given a great push to the rural industry, other reasons may attract you to starting a village business in India. Some of these reasons are mentioned below:

  • Economical: Villages are comparatively cheaper than urban and semi-urban areas. Land, electricity, transport, labour, and everything you may need for your business can be more economical in rural India.
  • Less Competition: Since villages have just started to develop with more opportunities and better resource management, the competition is still on the shallow side. It does not matter what kind of business you want to start, and you can be assured that you will easily find a place for your business in the rural market.
  • Abundant Opportunities: Village businesses are plump with opportunities for you to start something big. Every business – culinary, manufacturing, retail, etc.- can succeed in village areas due to an untapped consumer base and huge market potential.

Things to remember when starting a Village Business in India

  1. It would be best if you started small when setting up a business in a rural area. Things are different in villages compared to urban and semi-urban areas, and you never know if your idea, however great it might be, will be successful or not.
  2. Pay attention to consumer perception before you start a consumer-based business in a rural area. Differences in perception can be a hard hit for your business and cause losses.
  3. Provide the services that the villagers need. Not understanding what the locals want may cause low revenues and, ultimately, losses in the business. Understanding your customer is the most important thing in the market.

In addition to this, we would also like you to check out our latest blog where we have featured some of the most successful business ideas in Kolkata. Do have a look.


There is no lack of opportunities in the Indian countryside. If you think you have a great idea and can make it work by letting go of your cozy lifestyle, then starting a business in a village may be the best thing for you.


Which business is best in Indian villages?

Some of the best businesses in Indian villages are affiliate marketing, organic farming, retail store, manufacturing units, and restaurants.

Which business is more profitable in the villages?

Organic vegetable farming or product is one of the most profitable businesses in villages.

Which business is best for the Village area with a small investment?

Businesses you can start with small investments in village areas include affiliate marketing, retail business, apparel store, dairy business, tutoring service, and selling seeds & fertilizers.

Why do we need insurance for the poultry business?

In India, poultry farming is a highly volatile industry with significant gains as well as losses. The farmer loses money, and the breeding program is interrupted in the event of a bird’s death. Poultry insurance pays farmers for losses that are more than a predetermined limit so that the farmer has complete control over the loss. For a minimal fee, poultry insurance acts as a risk-transfer mechanism. All varieties of exotic and crossbred poultry birds from poultry farms in India are covered by the Poultry Insurance Scheme.

Can one get a business loan for a poultry farm?

All financial institutions offer credit facilities to entrepreneurs at competitive rates after first assessing their demands. To start a poultry farming business, an entrepreneur can also apply for a loan under the government program MUNDRA.

Is there any support provided by the government for organic farming?

Yes. The Indian government offers support for organic farming across the country through different schemes, including Paramparagat Krishi Vikas Yojana (PKVY), Mission Organic Value Chain Development for North Eastern Region (MOVCDNER), Capital Investment Subsidy Scheme (CISS) under Soil Health Management Scheme, National Mission on Oilseeds and Oil Palm (NMOOP) and National Food Security Mission (NFSM).

Mansi Rana is an experienced content writer with 2 years of experience in creative storytelling. A Journalism and Mass Communication graduate from Amity University, Mansi is passionate about helping creating micro-influencers through the power of affiliate marketing. When not writing for the Internet, she is a voracious researcher of all things beauty and fashion.


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