Instagram is one of the most influential platforms in the world right now. Every celebrity, politician, activist, and person who wants to be in touch with the public has an Instagram account. But do you know which group accounts for most of the Instagram traffic? It’s the common people. In 2022, Instagram has more than 1.3 Billion active users making it one of the best places for marketers to push their offers. Instagram Marketing has proved successful for influencers and companies in the past. Join this with Affiliate Marketing, and you have a solid side hustle. But what is it, and how can you do it? Keep reading to find out.


What is Instagram Affiliate Marketing?

With over 1 billion users worldwide, Instagram is one of the best places to start affiliate marketing. Unlike Facebook, Instagram users generate 4 times more interactions, which means there is much potential for every niche or Instagram affiliate program you want to promote.

Affiliate marketers post about the products or services they are promoting and add a unique affiliate code in the description. The affiliate marketer will earn an affiliate commission whenever a purchase is made using this code.

This partnership benefits both the brand and influencer as the brand reaches out to a wider audience who can be their potential customers with the help of the influencer who is working as an affiliate, and the influencer earns an Affiliate commission with every purchase.

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How to Start Affiliate Marketing on Instagram?

1. Create a Professional Page

You can do Instagram Affiliate Marketing through a normal public account. So why do we recommend that you go the professional route? Firstly, A professional account provides the much-needed insights a marketer will require. It will help you keep tabs on customer reach, follower count, engagement, active time, demographics, and more. Secondly, when you switch to a professional account, you get to choose a tag for your profile from different options like Creator, Musician, Editor, Blogger etc. Look through all the options to find out which suits your profile the best.

2. Start Creating Content

On Instagram, content is king! Make sure to indulge in good content creation to keep your audience growing. You should post regular content related to your niche. The most promoted content on Instagram right now is Reels and videos. So, be sure that whatever you create is in the form of a video.

3. Find Affiliates

Once you have built a certain audience for your page, it is time to find the right affiliates that suit the spirit of your page. What do we mean by this? Let’s take an example. If you are a creator who dabbles in makeup and skincare, you would not want to affiliate with clothing, athletic accessories, or technology. That would make no sense to your followers and would derogate your reputation. Choosing affiliates from a different industry is neither beneficial for you nor the company.

4. Build your Influence

Whatever you do, make sure that you keep doing it. You would not want to disappear after one of your reels/posts has blown up and gone viral. It would be best if you kept going, whether some of your content performs well or poorly. Focus more on building a tribe, community, and network because these are the people who will ultimately buy the products you recommend.

Top 8 Tips for Instagram Affiliate Marketing

1. Label Paid Partnerships

Just around the end of 2021, Instagram introduced a new feature that lets you label a post as a paid partnership with a brand. This denoted Instagram’s move towards a business-oriented platform evolving from its reputation as a photo-sharing app. When you label your posts as a paid partnership, you are letting your followers know that you have the incentive to show that product. You can also mention in your posts’ captions that you will get a small commission if someone buys from your link. This practice helps in building loyalty in your community.

2. Share Your Posts

It has been noted recently that Instagram’s algorithm automatically shows a post to more people if they are being reshared to Instagram Stories, DMs, or even saved to a person’s collection. It can help you increase your page’s reach and engagement without doing anything. All you have to do is add a Call-to-Action at the end of your post/caption, asking your followers to save, share, comment and like your work.

3. Make a Highlight

Instagram Highlights allows users to save your stories on their profile for an indefinite period. Stories available for 24 hours normally can be made visible right on the top of your page. You can showcase your achievements, best-performing products, offers, and special mentions in these highlights.

4. Make a Storefront

In 2022, Instagram is no longer a photo-sharing app. It is a business place; thus, a new feature called Instagram Storefront has been introduced. This feature can help you add all your Affiliates’ products in a single place. Users do not have to visit any other website to see your products; they can visit the storefront available on your website.

5. Show Yourself

  1. You can be a graphic designer, video editor, VFX artist, and anything else in the world. Professions like these are done from behind the camera and in front of the screen. But Instagram promotes content that shows people more. You can make tutorials & Behind the Scenes or even create a brand-new video idea that features you as the main subject of the video. This will please the Instagram algorithm and help you get a higher impression rate.

Tip: Always add closed captions in your videos if it involves a conversation or a description. You can use the Instagram auto voice-to-text tool or add subtitles.

6. Use Hashtags

Some people may say that hashtags have become highly cluttered. We say differently. It is just about finding the right hashtags for your business. As per recent data, it is recommended that you use more appropriate hashtags for your niche. Use business-specific hashtags that relate to your content. A good number of hashtags have been observed to be in the range of 3-4. Check out this study by Statista to find out more about this.

Tip: If you are a beginner, it is highly recommended that you use hashtags with fewer posts mentioning them. Choose hashtags that have less than 500k mentions to get yourself a good reach.

7. Add Links to your Bio

If you are a regular Instagram user, you must have noticed that creators normally keep a code mentioned in their Instagram Bio. This is a good practice since most people read a person’s bio first when they open their profile for the first time. This can help you get stronger impressions of your code and generate more conversions. You can also get bio ideas from our list of affiliate marketing bios for Instagram.

8. Track your Performance

As an affiliate marketer, all your efforts and money must be put in the right place. Use the professional insights that Instagram provides to understand the nature of your audience. Use these insights to post during the busiest time, appeal to the most relevant demographic, and increase your business over time.


Instagram is becoming more business-oriented as we speak. The company’s CEO has already said that the platform is looking for more business opportunities and is no longer based on photo sharing. This gives you a good chance to get a hold of the basics at the beginning of this new era. We are sure that the tips and tricks mentioned above will get your Instagram Affiliate Marketing journey going in no time.

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Mansi Rana is an experienced content writer with 2 years of experience in creative storytelling. A Journalism and Mass Communication graduate from Amity University, Mansi is passionate about helping creating micro-influencers through the power of affiliate marketing. When not writing for the Internet, she is a voracious researcher of all things beauty and fashion.


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