With the rise of short-form video content, Instagram Reels has quickly become a popular tool for creators to showcase their creativity and engage with their audience. In this blog post, we’ll share some valuable tips and strategies on how to monetize your Instagram Reels and potentially earn some extra cash.

What are Instagram Reels?

Instagram Reels is an exciting feature that empowers users to create and share short video clips of up to 90 seconds, filled with fun effects and sound dubs. Whether you’re looking to showcase your brand, express your creativity, or simply have some fun, Instagram Reels is the perfect platform to showcase your personality and connect with your followers in a whole new way. With endless editing options, the possibilities for creating engaging content are endless!

What Does Monetizing Your Reel Means?

Monetizing your Instagram Reel refers to the process of earning money from the content you create and share on the platform. By monetizing your Instagram Reel, you can turn your creative skills and engaging content into a revenue stream. This can be achieved through various methods, such as brand sponsorships, affiliate marketing, and advertising revenue. Essentially, monetizing your Instagram Reel means turning your hobby into a profitable venture.

How to Start Monetizing Your Instagram Reels

1. Instagram Ads

When it comes to advertising on Instagram, Reels ads are a game-changer. It’s an excellent opportunity for you to put your brand in front of more potential customers, increase brand recognition, and boost sales.

Instagram Reel ads can benefit you in several ways. Firstly, Reel ads appear in between the organic Reels content on the Explore page, increasing the visibility of the ad to potential customers.

Additionally, you can target your audience based on interests, demographics, and behaviors, ensuring that your ad is seen by the right people.

Instagram Reel ads can also be up to 30 seconds long, providing businesses with ample time to showcase their brand or product. The inclusion of a call-to-action button can also drive traffic to the your website or Instagram profile, potentially increasing sales and engagement.

2. Sponsorship

Do you love creating Instagram Reels that showcase your talent or expertise? If you have a significant following and a strong engagement rate, you can turn your passion into a profitable side hustle. Many brands are willing to pay creators to feature their products or services in their videos, making brand collaborations and sponsored content a lucrative opportunity. Here is an example of a sponsored post.

sponsorship instagram reels

3. Affiliate Marketing

Are you an affiliate marketer looking to expand your reach and increase your earnings? Instagram Reels is a new way to promote products and services! Use your creativity to make eye-catching content that promotes your affiliate products and add a compelling call-to-action at the end of your Reel to encourage viewers to learn more about the product.

Below are the steps to get started:

1. Find Affiliate Programs

The first step is to look for affiliate programs that align with your niche and audience. For instance, you can join EarnKaro, which is one of the top affiliate marketing platforms in India. With EarnKaro, you can become an affiliate partner for more than 150 brands and effortlessly promote their products. 

2. Create Unique Affiliate Links

Once you have joined an affiliate program, you will get unique affiliate links that you can use to promote the products or services the brand offers.

3. Add Affiliate Links to your Content

You can add these affiliate links in your captions, stories or bio. Also, ensure that you disclose that you are an affiliate of the brand you are promoting.

4. Share High-Quality Content

Create and share high-quality content that highlights the products or services that you are promoting. Create a narrative around the products to drive more sales.

5. Engage with your Audience

Don’t forget to engage with your audience and respond to any questions that they may have. This will help you in building trust and will also increase the probability of a sale.

6. Monitor Performance

It is important to monitor your affiliate sales and evaluate the performance of each product or service that you are endorsing. Based on the insights obtained, modify your approach as required.

To read more about how you can start affiliate marketing on Instagram. Do have a look at our guide.

4. Selling Products through Instagram Reels

Instagram Reels is more than just a fun way to showcase your creativity – it’s a powerful tool for creators to sell products directly through their videos. By adding links to products in the video description or directing viewers to a product page on your website, you can turn your Reels into a virtual storefront. 

But what types of Reels should you create to promote your products effectively? Consider trying out these 6 types: 

  • Product How-tos 
  • Inspiring Content
  • Behind-the-scenes Glimpses
  • Teasers
  • Problem-solving Demonstrations
  • User-generated Content

With a little experimentation, you can create Reels that engage your audience and boost your sales.

Here is an example of selling products through Instagram Reel.

5. Instagram Reels Play Bonus Programme

Instagram Reels Play is an exclusive bonus program that is invitation-only, but if you’re lucky enough to receive an invite, you’ll have the chance to earn money on your Reels content.

To qualify for the Instagram Reels Play bonus payout, you’ll need to follow the rules outlined in the Instagram Creator Incentive Terms and the program rules for bonuses on Instagram. But once you’re in, you’ll want to act fast to set up your bonuses before your eligibility expires.

So, how can you earn these bonuses? It all depends on your performance. You may earn more per play when you’re just starting and less over time, or you may need to create a certain number of reels to earn a bonus amount per reel. You may even receive prompts to create themed reels for upcoming holidays or moments.

Remember that in some cases, there may be a minimum amount you need to earn before receiving a bonus payout.

Tips to Make More Money With Instagram Reels

  • Consistency is key. Regularly posting and staying active on the platform will help you build a loyal audience.
  • Focus on creating high-quality and engaging content that resonates with your audience.
  • Keep up with trending topics and hashtags to increase your content’s visibility and engagement.
  • Collaborate with other creators to reach new audiences and potentially secure brand partnerships.
  • Engage with your audience by responding to comments and messages and asking for feedback.
  • Remember that building a successful presence on social media takes time and effort, so be patient and persistent in your efforts. By following these tips, you can increase your chances of monetizing Instagram Reels.


Instagram Reels can be a lucrative tool for creators to monetize their content and potentially earn some extra income. By finding your niche, staying consistent, and engaging with your audience, you can build a following and attract sponsorships or other opportunities. Don’t forget to follow Instagram’s guidelines on sponsored content and disclosure and be patient and persistent in your efforts. With these tips and strategies, you can start monetizing your Instagram Reels and taking your creator career to the next level.

Moreover: In our latest blog, we have not only covered some of the most incredible Instagram business ideas but also provided valuable insights. We highly recommend you take a look at it.


How do I get paid for reels?

You can earn money from reels, including Instagram Ads, Sponsorship, Affiliate Marketing, Selling Products through Instagram Reels, and Instagram Reels Play Bonus Programme.

How many views do you need to monetize Instagram reels?

Eligible creators with a business or creator account can earn money on Reels that generate at least 1,000 views within 30 days.

What is the best time to post reels on Instagram in India?

Generally, the best time to post reels on Instagram is between 9 am and 12 pm from Monday to Thursday. The day-vice breakup of the best time to post reels is Monday: 3 am, 7 pm. Tuesday: 12 am, 1 am, 6 am.

How much does an Instagram-verified badge cost?

Meta Verified will cost ₹1,450/month on mobile devices, and the same will cost ₹1,099/month if subscribed from a web browser.

Mansi Rana
Professional Experience. Mansi joined EarnKaro in 2022 as a Content Analyst. With over three years of experience, she is a seasoned content writer specializing in niches such as affiliate marketing. Educational Background. A Journalism and Mass Communication graduate from Amity University, Mansi channels her passion towards empowering aspiring micro-influencers through the power of affiliate marketing. More About Her. She indulges in her passion for beauty and fashion in her spare time, immersing herself in extensive research and staying up-to-date with the latest trends and innovations.



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