Instagram is a popular social media platform for sharing videos and photos with your followers. Monetizing your Instagram account is another way to get money. The key to success is to understand your audience and find creative ways to offer value to them while also benefiting financially. There are numerous ways to generate money on Instagram, and this post will go through some of the most popular ways.

How many Followers do you Need to Earn on Instagram?

The number of followers you need to start making money on Instagram varies. Some smaller accounts with highly engaged followings can earn money with just a few thousand followers, while others with millions of followers may not earn as much. It’s not just about the number of followers, but also the quality of your following, engagement rate, and niche.

Brands are often more interested in working with accounts that have a highly engaged and targeted audience, rather than just a large following. So, focus on building a strong and engaged community, and monetization opportunities will come as you grow.

What You Need to Make Money on Instagram

  • An active and engaged following: Focus on building a following that is interested in your niche and engaged with your content.
  • Creativity and strong content creation skills: Create high -quality content that appeals to your audience and showcases your brand.
  • Marketing and networking skills: Be able to reach out to potential brand partners and showcase the value of working with you.
  • Adaptability: Stay up – to – date with changes to Instagram’s algorithms and features, and be willing to adjust your strategies as needed.

List of Top 7 ways to Earn Money on Instagram

1. Sponsored Posts

Influencer marketing is one of the industry’s fastest growing forms of marketing. Influencers have a significant following in their niche, but that’s not all. They are also very likely to persuade their followers to buy anything.

It requires talent and hard work to make your audience aware of your content. Although earning – money through sponsored posts is achievable, you must be realistic in your expectations. It is critical to recognize that big brands will only contact you if you have a significant online – presence, because they will not contact you directly unless they find something there with which they can collaborate.

2. Affiliate marketing

Affiliate Marketing Illustration
Affiliate Marketing Illustration

Affiliate marketing on Instagram involves promoting products or services through unique affiliate links and earning a commission for each sale made through those links. Below are the steps to do Affiliate marketing on Instagram:

  • Find affiliate programs: Research and join affiliate programs that align with your niche and audience like EarnKaro. With EarnKaro, you can partner with more than 150+ and promote their products.
  • Create unique affiliate links: Use the affiliate links provided by the program to promote the products or services you want to promote.
  • Integrate affiliate links into your content: Include affiliate links in your captions, stories, or bio, and make sure to disclose that you are an affiliate.
  • Share high-quality content: Share high-quality content that showcases the products or services you are promoting and create a narrative around the products to drive sales.
  • Engage with your audience: Interact with your followers and respond to their questions, which can help build trust and increase the likelihood of a sale.
  • Monitor performance: Keep track of your affiliate sales and the performance of each product or service you are promoting, and adjust your strategy as needed.

3. Selling Products or Services

Selling Products
Selling Products

You can also earn money by selling products and services on Instagram directly. To begin follow the steps below:

  • Define your products or services: Determine what products or services you want to sell, and ensure they align with your brand and target audience.
  • Build your brand: Develop a strong and consistent aesthetic and voice that appeals to your target audience and create – content that showcases your products or services.
  • Grow your following: Focus on building a large and engaged following by posting high-quality content and interacting with your followers.
  • Set up a shoppable Instagram account: Connect your Instagram account to your e-commerce store or use the shopping feature on Instagram to sell your products directly from your posts and stories.
  • Promote your products or services: Share high-quality content that showcases your products or services and use relevant hashtags and location tags to reach a wider audience.
  • Engage with your audience: Interact with your followers, respond to comments and messages, and address any questions or concerns they may have.
  • Monitor your sales: Keep track of your sales and adjust your strategy as needed to maximize revenue.
  • Provide excellent customer service: Provide timely and helpful customer service to maintain a positive reputation and encourage repeat business.

4. Shoutouts and Advertising Other Accounts

Shoutouts and advertising other accounts can be a way for Instagrammers to earn money. You can partner with other Instagram accounts in your niche to promote each other’s accounts. This can be done through shoutouts, where you post a photo or video promoting the other account, or by mentioning them in your captions.

You can also charge a fee for providing shoutouts or mentions to other accounts. This fee can vary depending on your following size and engagement – rate.

Additionally, you can earn money by offering advertising space on your account. For example, you can allow other accounts to place a sponsored post on your page in exchange for payment.

You can also make use of Instagram’s features, such as IGTV and Reels, to create compelling content that will attract brands and businesses to advertise on your page.

Remember, only partner with accounts that are relevant to your niche and target audience. Make sure the shoutouts and advertisements are organic and fit seamlessly with your content.

5. Live Badges

Live Badges are a feature on Instagram that allow viewers to purchase and display badges during live streams. Viewers can purchase badges to support the creator or show their support during live streams. Creators receive a portion of the revenue generated from Live Badge purchases. Live Badges provide an additional monetization option for creators and add an interactive element to live streams on Instagram.

Moreover, did you know that you can actually make some good income just by using Twitter? Does this excite you? Check out our detailed blog where we have mentioned some of the best ways to earn money using Twitter. Do have a look.

6. Dropshipping

Dropshipping Illustration
Dropshipping Illustration

Dropshipping is a retail – fulfilment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. The store acts as a middleman between the customer and the supplier.

Dropshipping on Instagram involves using the platform to promote and sell products to your followers and customers, without holding inventory or managing shipping and fulfilment. Instagram provides various features, such as shopping tags’ and product catalogues, that make it easier to promote and sell products to your followers.

7. Instagram Coach

Instagram Coach Illustration
Instagram Coach Illustration

If you know what it takes to increase the number of followers and engagement on your account, why don’t you try teaching others by becoming An Instagram Coach?

As an Instagram coach, you can help businesses and individuals effectively use Instagram to achieve their marketing and revenue goals and optimize their presence, build an engaged following, and reach their desired audience.

As an Instagram Coach you can work with individuals, small businesses, and large corporations, offer services such as account set-up and optimization, content creation and strategy, audience growth, and Instagram advertising and help them to achieve greater success on Instagram.

Furthermore we have also discussed some simple ways to earn money through Pinterest in our detailed guide. Do give it a read and maybe you will find the most suitable way for you.


Instagram offers a wealth of opportunities for individuals and businesses to monetize their presence on the platform. Whether you have a large following or just starting out, there are various ways to turn your Instagram account into a source of income. From sponsored posts and affiliate marketing to selling products or services, utilizing shopping features, offering paid subscriptions, and utilizing IGTV, the possibilities are endless. To succeed, it’s important to understand your audience and find creative ways to offer value while also benefiting financially.

In addition to this if you are searching for an easy way to make some side income through social media then we can help you. To begin with, you can easily earn money with Facebook by following some simple ways. Check out our guide to know these ways and their implementation process.


How do beginners make money on Instagram?

As a beginner, you can make money on Instagram with Affiliate marketing, Selling products & services, and Dropshipping.

How many Instagram followers do you need to make money?

The number of Instagram followers required to begin making money on Instagram varies. Smaller accounts with highly engaged followings can earn money with just a few thousand followers, whereas larger accounts with millions of followers may not. It’s not just about the number of followers, but also about the quality of those who follow you, your engagement rate, and your niche.

Do you get paid for views on Instagram?

No Instagram does not pay for views on Instagram. However, monetising your Instagram content gives marketers the ability to promote themselves in the videos you publish. The number of views your video receives, known as Monetizable Plays, will decide how much you earn.

Is Instagram paying for reels?

You can earn money for reels through the Instagram Reels Play Bonus program. It is an invitation-only bonus program that allows you to earn money on your reel content.

Earn money through Pinterest

Professional Experience. Mansi joined EarnKaro in 2022 as a Content Analyst. With over three years of experience, she is a seasoned content writer specializing in niches such as affiliate marketing. Educational Background. A Journalism and Mass Communication graduate from Amity University, Mansi channels her passion towards empowering aspiring micro-influencers through the power of affiliate marketing. More About Her. She indulges in her passion for beauty and fashion in her spare time, immersing herself in extensive research and staying up-to-date with the latest trends and innovations.


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