Facebook is undoubtedly the biggest social network in the world. People of all ages, demography, and genders use Facebook to stay in touch with their friends and family. However, this is 2023 and Facebook has evolved into something much more than just a social network. It has become a genuine way to create reputable income in different ways. Today, we are going to explore why Facebook is one of the best places to earn money online and how you can save a slice of the cake for yourself. So, let us begin!

Why Facebook is the Best Platform to Earn Money Online?

Facebook login page
Facebook login page

1. High Reach

Facebook has over 2.8 billion monthly active users, making it a great platform to reach a large audience. This number is constantly increasing and consists of people from different socio-economic backgrounds. Any business or individual can find a good number of people to connect with on Facebook.

2. Targeting Options

Facebook’s powerful targeting options allow you to target your audience with precision. These options allow you to run ads and promote your page as well as posts according to different metrics like preferred audience age, location, gender, etc.

3. Advertising

Facebook Ads are very cost-effective and provide detailed insights into your campaigns. The average cost per click for an ad on Facebook is between Rs. 0.5 to Rs. 2.5 depending on different factors.

4. Engagement

Facebook users are highly engaged, meaning they are more likely to interact with your ads and content. People love to like, comment, save and share posts available on the platform.

5. Community

Facebook’s groups and pages make it easy to build a community around your brand. You can even monetize these groups and pages in several different ways.

List of Top 8 Ways to Earn Money from Facebook in India

1. Affiliate Marketing

Affiliate Marketing Illustration
Affiliate Marketing Illustration

Affiliate marketing is the process through which a person receives a commission for bringing sales and conversions to an online retailer’s website. Facebook is a great place for affiliate marketers due to its huge reach and highly engaged users. People can create a Facebook page and post regular content to attract viewers to their profile. Once you have a decent number of followers, you can start promoting online deals, discounts, vouchers, and more. You can use platforms like EarnKaro to get your hands on the best affiliate deals in the market.

2. Become a Facebook Ads Expert

Facebook Ads are one of the best ways for any business to market its products and services. These are affordable, have high ROI and people from different backgrounds can easily learn about Facebook Ads to start working in this field. The job pays really well as Facebook Ads is a competitive market and anyone with good skills can make great money by providing their services.

How to enable Monetization on your Facebook Page?

  • Whether or not you are eligible to earn money from your content through your Facebook page is shown by Facebook monetization eligibility status.
  • To be eligible for monetization, your page must adhere to Facebook’s regulations and meet particular requirements, such as having at least 10,000 followers and earning at least 30,000 one-minute video views in the last 60 days.                     
  • In-stream ads, fan subscriptions, and paid online events are ways you can earn money if your Facebook page is eligible for monetization.
  • To check whether your page is eligible for monetization, go to the Creator Studio, select the Monetization tab, and click the Page Ad Breaks tab.
  • Suppose your page is not eligible for monetization. In that case, you can work around building your audience, creating high-quality content, and following Facebook’s policies to increase your chances of getting approved.
  • Remember that your monetization eligibility status can change based on your page’s performance and policy adherence, so it is vital to maintain good standing.

Check out the entire process here.

3. Sell Your Products

Women selling clothes online
Women selling clothes online

Facebook Marketplace is one of the biggest online marketplaces in the world. It allows businesses to connect with local customers and audiences, a feature that is missing in most online marketplaces. Entrepreneurs can sell their products through Facebook Marketplace and can market their products and services through posts, videos, stories, and other types of content.

4. Create a Content-Based Facebook Page

Facebook Page Illustration
Facebook Page Illustration

People who have a good understanding of things like video editing, graphic designing, content writing, and more can think about starting a content-based Facebook Page. These people can create content based on a particular niche. Good content will allow you to build a loyal audience which can be later monetized in different ways on and off the platform.

5. Become a Social Media Manager

Social Media Manager Illustration
Social Media Manager Illustration

Social Media Managers are in huge demand in 2023. Being a Social Media Manager includes being a Facebook Ad Expert along with an understanding of customer perception, audience retention, market trends, effective communication,  scheduling, and more. Social Media Managers make sure that a Facebook Page is highly optimized and contains great, consistent content.

Note: Do you know that reels play on Facebook pays bonus to eligible Facebook creators whose Reels receive at least 1000 views on Facebook in a 30-day period. To read and know more about this do check our “earn money from Facebook reels” guide.

6. Become an Influencer

Facebook Influencer Illustration
Facebook Influencer Illustration

With the rise of influencer marketing, it’s never been easier to monetize your following on Facebook. You can partner with brands to promote their products and services and earn money in the process. Businesses generally reach out to creators who create high-quality content with good engagement, so make sure your content is up to the mark.

7. Run a Facebook Group

If you have an engaged community on Facebook in the form of large-size groups, you can monetize it by charging membership fees or running ads. You can also offer exclusive content, services, courses, affiliate deals, paid networking opportunities, and much more through a Facebook Group.

8. Host a Facebook Live Stream

Facebook Live Stream Illustration
Facebook Live Stream Illustration

Live Streaming is a genuine way to earn good money on social media like Facebook. The Meta product allows streamers to earn money from small donations and rewards that their viewers send while watching their streams. These rewards are a great way to add to your income and also help in building a loyal community. You can also redirect users to other paid opportunities by talking about them in your live streams.

Moreover if you are in search of ways to make some side income then, we have covered some of the best ways to earn money through Twitter. Do have a look and let us know if you find it helpful.

How to Make the Most out of Facebook?

Now that you have an idea of the top ways to make money from Facebook, let us tell you some most important tips to bring a substantial uptick to your income graph. Keep in mind that not all tips apply to everyone. Different tips and tricks may be valuable to you depending on the type of business or job you decide to indulge in.

1. Create a business page

For people who are looking to earn through a Facebook Business, creating a business page is the most imperative part of the process. Creating a page involves uploading a professional profile picture, cover picture, bio, and much more. Make sure to include all relevant information such as contact details, website, products, and services.

2. Set goals

Think about what you want to achieve by using Facebook and set goals for yourself. This will help you stay focused and motivated. Being passionate is a great thing, but the competition on Facebook is cutthroat. So, make sure to set small goals and achieve them with efficiency. This will help you in growing your income without putting too much pressure on you or burning you out.

3. Promote your page

Once you have successfully set up a business page, promote it on other social media platforms and on websites to get more reach. You can also use paid marketing tools to bring more impressions and engagement to your Facebook page.

4. Use visuals

The Meta algorithm keeps changing constantly but one thing that does not change is the importance of visual content on Facebook. Make sure to include a good mix of videos, carousels, and static images in your content strategy.

5. Engage with your followers

Several different reports have mentioned that engaging with your followers an hour before and an hour after you upload a post is beneficial for your page’s reputation. You should also hold regular Q&A sessions and reply to comments on Facebook.

6. Monitor your analytics

Use Facebook Insights to measure the success of your page and posts. You must make sure that your posts are reaching your target audience. Facebook’s comprehensive analysis suite will give you beneficial data to help you better optimize your content strategy.

7. Utilize Groups

Create or join relevant Facebook Groups to engage with your target audience. Your page/profile should look like a trustworthy and active part of Facebook. This will help you in pleasing the algorithm.

8. Stay in Trend

Different trends emerge on Facebook daily. These trends can be in form of Facebook’s new features or trending songs and content styles on the platform. Creating content on and around the latest trends will increase your page’s reach exponentially. All you need is one viral post.


Facebook has built a legacy and a loyal user base over the years. Most people only see Facebook as a means to pass their time or to know more about what their relatives and friends are doing. However, if you are someone who sees Facebook as the moneymaker that it is, our top job/business recommendations and tips will help you create a generous income in the minimum amount of time. With the right mindset and good efforts, anyone can earn from Facebook.

Last but not least don’t forget to check our guide where we have mentioned some easy steps to earn from Instagram. Do check it out and let us know if they work for you.


How many views do you need to get paid on Facebook?

With Brand Collabs Manager
180,000 minutes viewed over the last 60 days.
30,000 1-minute views for 3-minute videos over the last 60 days.
With Subscriptions
At least 250 return viewers.
50,000 Post Engagements or 180,000 watch minutes in the last 60 days.
With In-Stream Ads
At least 600,000 minutes of view time in the last 60 days.

Does Facebook pay for likes?

A like is considered paid if it happens within one day of someone seeing your ad or within 28 days of someone clicking on your ad.

Does FB pay for followers?

Although Facebook does not pay for followers, having a large number of followers on your Facebook page might help you earn more money when monetizing your content. Because most ad money is derived on the basis of views, having more followers might result in a sort of passive income.

Professional Experience. Mansi joined EarnKaro in 2022 as a Content Analyst. With over three years of experience, she is a seasoned content writer specializing in niches such as affiliate marketing. Educational Background. A Journalism and Mass Communication graduate from Amity University, Mansi channels her passion towards empowering aspiring micro-influencers through the power of affiliate marketing. More About Her. She indulges in her passion for beauty and fashion in her spare time, immersing herself in extensive research and staying up-to-date with the latest trends and innovations.


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