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Social media marketing has become a prominent part of any business. And Instagram has turned out to be a key tool for any eCommerce business. With more than 1.393 billion active users every month, this platform has become a robust marketing channel for small businesses around the world. These days a lot of people are making money by just starting a business, let alone on Instagram. If your business idea is creative and you have the knowledge to back it up, your idea is most likely to sell. It is important to have an organized plan of what you want to do and how you will stand out from the rest of the businesses.

In this article, we have provided a list of the best Instagram business ideas you can take inspiration from. Be it to expand your business, earn an additional source of income, or start a completely new career, almost anyone can make use of these ideas.

Why Should You Consider Starting a Business on Instagram?

1. Popular Platform

With over 1 billion users, Instagram is the 4th most used social media platform, which gives an opportunity to entrepreneurs who wants to start a business on this platform.

2. Expanding Existing Business

You can open an Instagram business account and set up shop on it with the products that your existing business sells and start creating content around it. You can also use Instagram in combination with your existing website. You can share offers, discounts, sales, and more.

3. Begin a New Career

If you want to make a change in your career but you are scared that you are going to lose a ton of money & time and not achieve the desired results, then starting a business on Instagram can be the right option for you. You can create a business account for free and start posting unique content around your business.  

Besides this, you can share appealing pictures and use hashtags to connect with people who would be interested in what you are offering.

4. Extra Source of Income

You can also start a part-time business on Instagram just for an extra source of income. All you need is a little enthusiasm and creativity to kickstart your side business. First, you can begin with free content and then eventually do paid content as you grow your audience.

List of 20 Top Instagram Business Ideas in India

1. Affiliate Marketing

Affiliate marketing
Affiliate Marketing

You can start affiliate marketing on Instagram and earn money through it. Affiliate marketing, in simple words, is earning money for promoting products or services of another brand. When promoting affiliate products, you will receive a unique link, often referred to as an affiliate link, that you can share with your followers. You can share these links on your Instagram story, Instagram bio, or through the Instagram shopping feature.

When your followers click on the affiliate link and make a purchase, a percentage of the purchase amount is given to you as commission. This commission will be your earnings.

Starting an affiliate marketing business can seem difficult at first but when you have earned the trust of your audience, you can easily promote products and earn money.

2. Become a Photographer


Instagram is all about visuals. Hence, if you have the skills, you can start a photography business on Instagram. There are several ways you can start your photography business:

  • Social Media Photographer

You can start a photography business by becoming a social media photographer. Social media photographers associate with other business owners for photoshoots. And therefore, provide these business owners with content for their Instagram accounts.

  • Product Photographer

You can also start a product photography business on Instagram. Business owners can get product photoshoots done and then use them on their website and social media to market the products.

  • Event Photographer

You can become an event photographer and collaborate with different brands or organizations to click pictures at their event according to their requirements. Showcase your best pictures from the events you have done recently to attract potential clients and new followers.

  • Stock Photographer

Travel and make money by becoming a stock photographer. You can travel and take pictures which you can then sell to marketing agencies and stock photography websites for a profit.

3. Social Media Marketing Manager

social media manager
Social media manager

By becoming a social media marketing manager, you can work with other businesses and help them connect to their potential customers by creating and implementing marketing strategies. As a social media marketing manager, you would be responsible for writing and planning posts, creating marketing campaigns, and responding to comments and messages.

As a ton of small businesses struggle in implementing the right marketing strategies so as social media managers you can induce them you use your paid services by presenting them with exclusive marketing tips on your Instagram.

4. Influencer

Instagram Influencer

Becoming an influencer is a popular Instagram business idea. An influencer is an individual who can influence the purchase decision of their audience through their content.

To become an influencer on Instagram, you need to first decide on a niche that you are passionate about and then start creating content around it. Make sure that your content is unique and resonates with the audience you are targeting.

Brands nowadays are always on the lookout to collaborate with influencers due to their huge number of followers. This helps the brand to reach out to a wider audience that can be their potential customer.

Once you have gathered enough followers, you can connect with brands to promote their products and earn money for doing it. You can earn by either doing paid promotions or getting a certain percentage of any sales made by using the personalized coupon code you have provided to your followers.

5. E-commerce Seller

ecommerce seller
Ecommerce Seller

You can also become an e-commerce seller on Instagram. With Instagram’s ‘buy’ button, you can sell directly on Instagram. If your intent is to sell products online, you can start your own store on Instagram and find potential customers directly through Instagram.

This is one of the best online business ideas if you want to sell handicrafts, second-hand products, digital art, fashion items, or any other products.

6. Photoshoot Stylist

If you have a knack for styling people and products, then you can become a photoshoot stylist on Instagram. You can associate with brands for styling their products during the product photoshoot or with influencers who need help in styling their photoshoot.

To get started as a photo shoot stylist, showcase the best work on your Instagram account. And target your potential clients.

7. Makeup Artist

makeup stylist
Makeup Stylist

Becoming a makeup artist is one of the business ideas that you can start on Instagram. You can start by posting makeup tutorials for various looks like natural makeup, evening makeup, prom makeup, bridal makeup, and so on. Once you have grown your authority, you can provide your services for events and get paid.

8. Hair Stylist

hair stylist
Hair Stylist

You can also become a hairstylist if you love experimenting with different hairstyles. You can leverage your business by using Instagram. You can start by posting videos of different hairstyles you are creating for yourself, and then as you start getting clients, you can post their pictures as well.

9. Graphic Designer

graphic designer
Graphic Designer

Another Instagram business idea that is also one of the easiest online business ideas for students is starting your career as a graphic designer. You need to invest a little in photo editing software and Instagram marketing services to begin. Although you can also use free photo editing apps. To make your graphics stand out from others, make sure to that your creative is unique, eye-catching, and has a long-lasting effect on the user. Once you have established yourself as an expert in your field, you can then offer your services to brands and organizations and earn money.

10. Become an Entertainer 

You can start an Instagram entertainment business if you are someone who loves to perform. Instagram is a great way to showcase your talent while bringing delight to your daily lives. Most Popular Instagram entertainment business ideas include musicians, dancers, comedians, singers, and magicians.

11. DIY Crafts

DIY Crafts
DIY Crafts

If you love doing DIY crafts, why not turn them into a business and earn money? You can post tutorials and DIY projects on your Instagram account and help your audience learn new techniques. After you have proven yourself as an expert in your field, then you can associate with brands that deal in supplies needed for your projects.

You can also use this platform for marketing the products that you create and sell online.

12. Copywriting


If you have a passion for writing, then becoming a copywriter can be your thing. When you are starting as a copywriter, you can post your best work on Instagram and grow your audience. It is important to post well-written copies that are optimized for Instagram.

As a copywriter, you can offer your services in any industry where there is marketing and advertising. By doing this, you can help brands and individuals achieve their marketing objectives by writing captivating headlines and coming up with the words that sell. You can write Instagram captions, ad campaigns, filler posts, etc.

13. Videographer


While Instagram is primarily a photo-sharing app, videos are also getting a lot of attention these days on it. By starting a business on Instagram as a videographer, you can help brands and individuals record special occasions and events and earn money.  

You can make use of the Instagram reels feature and showcase clips of the videos you have recorded. Instagram reels can help you reach a wider audience and potential clients.  

14. Dropshipping

Dropshipping is another popular business idea that you can start on Instagram. Dropshipping is a type of order fulfillment method that does not require you to keep an inventory of the items you are selling. So, when a customer purchases a product listed on your eCommerce page, the order is directly forwarded to the manufacturer, who then packs and ships the item to the customer.

You can list as many products as you want on your page but only pay for the items that are sold. By starting a dropshipping business, you don’t have to worry about keeping inventory or storage costs.

You can advertise the products listed on your Instagram page to reach a wider audience who can be your potential customers.

15. Coaching

You can also start a coaching business on Instagram wherein you can offer your services on various aspects like Business, Life or Fitness and help people achieve the goals they are striving for.   

  • Business Coach

As a business coach, you can offer general consulting services to other businesses. By using Instagram, you can gain the credibility of your potential clients and share your knowledge with them

  • Life coach

As a life coach, you can use Instagram to offer life tips and advice. Sharing posts and in-depth videos to give more detailed information. You can promote your posts which will help reach out to more people who can use your services.

  • Fitness coach

As a fitness coach, you can share your expertise in this area by making videos on different exercises, diet advice, and motivational content.

16. Online Educator

If you have knowledge about a specific topic, you can start an Instagram business around it. As an online educator, you can provide short lessons and tutorials through your Instagram page.

17. Calligrapher

If you have a flair for calligraphy, you can turn it into a business through Instagram. You can sell prints, do custom work, or do tutorials on how to do calligraphy. You can work with brands and individuals to create handwritten menus, wedding invitations, branded content, and logo design.

You can promote your products and services on Instagram, which will help you get more attention to your business.

18. Animator


If doing animation is what you love, then you can turn your hobby into a business and earn money from it. You can start a page on Instagram and start posting your work on it. You can even promote your work by running ads. Once you have gained enough followers, you can offer your services and connect with brands.

19. Nutritionist


Becoming a nutritionist is one of the popular Instagram business ideas. On your Instagram page, you can talk about healthy eating and lifestyle choices. By being a nutritionist, you can help people become the best versions of themselves. You can even start an online course to help people with their goals.

20. Motivational Speaker

motivational speaker
Motivational Speaker

If you like to inspire people with your words, you can become a motivational speaker on Instagram. Many people use the platform to improve their lives. As a motivational speaker, you can share quotes, videos of popular sayings, or your own words to gain a huge following.

You can gain fame as a motivational speaker. Later on, you can organize webinars to connect with your audience and earn through sponsored posts and affiliate shoutouts.

In addition to this, we would also recommend you to check our latest blog, where we have mentioned some of the most popular YouTube Business Ideas, which can be easily started with minimal investment. Do have a look and let us know if you find it helpful.


Starting a business on Instagram is simple and requires no investment. The most important thing to consider before starting a business is what your hobbies or interests are. Once you have identified them, then you can monetize them. With the above-mentioned business ideas, you can choose the one which best matches your interest.


What is the best business to start on Instagram?

Some of the best businesses to start on Instagram are affiliate marketing, photography, social media manager, influencer, makeup artist, hair stylists, graphic designers, copywriting and dropshipping.

What should I sell on Instagram?

You can sell various products on Instagram like apparel, jewellery, home decor, accessories, health products, beauty products, fitness products, gadgets, gifts, art, shoes etc.

Can I start a small business on Instagram?

You can start a small business on Instagram, like coaching, animation, dropshipping, photography, DIY crafts, selling digital products, cooking business, graphic designer, event organizer, etc.

Do I need a license to sell on Instagram?

No. You only need to set up a business account on Instagram to start selling.

Mansi Rana is an experienced content writer with 2 years of experience in creative storytelling. A Journalism and Mass Communication graduate from Amity University, Mansi is passionate about helping creating micro-influencers through the power of affiliate marketing. When not writing for the Internet, she is a voracious researcher of all things beauty and fashion.


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