Since its start in 2005, YouTube has become a contemporary media powerhouse. YouTube currently has more than 2 billion users around the world and over 30 million daily visitors. Its video content is gaining popularity in terms of earning money and as a source of entertainment. YouTube channels, on average, can earn about $18 per 1000 ad views. YouTube has now turned out to be one of the best platforms to start a business, as you can easily reach out to new customers, boost your web traffic, and improve brand awareness. To give you a kickstart, we have listed some of the best YouTube business ideas you can start with.

Why Should You Consider Starting a Business on YouTube?

For small business owners starting a YouTube business can be a great way to promote their business and grow the customer base. Here are some of the reasons why you should start a YouTube business

  • Through your YouTube channel, you can easily post videos explaining what the business is all about and making a connection with your customers.
  • You can also share the reason behind starting your business as it will help the customers to relate more to your business.
  • You can build customer loyalty by providing them with an inside look at the business.
  • You can effortlessly promote your products by creating product demonstration videos, unboxing videos, and more.
  • Grow your customer and reach a wider audience with your YouTube business.
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How to Start a YouTube Business?

To start a YouTube Business, you first need a YouTube channel. Please keep reading to find a comprehensive guide on how to set up your channel and the top ways to optimize it for fast business growth.

Tip: Make sure to create your channel while using a desktop/laptop to explore all options and get a better look at your YouTube channel.

1. Sign into your Google account

You need a Google account before using YouTube. You can use an already-existing personal account or make a brand-new one exclusively for your YouTube business channel. Creating a new mail ID is frequently the best option since you wouldn’t have to worry about security concerns related to your personal Gmail. This is also smart if you plan to share your account details with others. In order to create a Google account, you do not need to use your company’s name. You can use your own name or a company name on YouTube.

2. Set up your Channel’s Details

Visit YouTube’s home page after creating your Google account. Click on the avatar icon in the top right corner of the screen to add the ‘sauce’ to your YouTube channel. The subsequent screen will then ask you for your first and last name. Unless you’re a solo business owner who wants to be linked with a personal brand, creating a distinct brand account on your YouTube channel makes more sense. To access a screen where you can enter your brand’s name, click ‘Use a business or other name.’ Your YouTube brand account will be known by the name you select. And voila! You have a YouTube channel now.

3. Customize your Channel

Any YouTube channel has a lot of moving parts. However, the material below will outline certain requirements for brands. Click the ‘Customize Channel’ button. Add your YouTube profile picture and cover photo. Make sure to add channel imagery that resonates with your brand. The dimensions for YouTube images are as follows:

Channel icon: 800×800 pixels,

Channel banner: 2,560×1440 pixels, safe area for mobile and web, is 1,546 x 423 pixels.

It would be best if you chose high-res photographs rather than pictures to ensure that your images are not chopped off or distorted. YouTube offers you a preview and cropping option when you post your creatives to make sure nothing important gets cut out. To do this properly, you may need some trial and error, but doing so guarantees that your account will look professional and help make your channel aesthetically pleasing. YouTube photos don’t have a set style, so you have much creative freedom with your channel.

4. Personalize your Channel

Now that you have added the basic details and images, it is time to personalize your YouTube channel with a beautiful description of who you are, where you come from, and what your channel is about. Your profile’s ‘About’ section is the attraction point for leads and followers alike. This is a place to connect personally with your audience and direct them to your social media handles. However, channel descriptions can be simple. All that’s needed is a simple mission statement or welcome message. Don’t hesitate to include a business email as an additional point of contact. It’s also crucial to include links to your website, social media accounts, and any other locations you want YouTube traffic to go. Including these links improves the likelihood that visitors will stick with your brand over time. YouTube descriptions are meant for viewers to know your brand. Focus on that rather than stuffing it with many keywords.

How to Optimize your YouTube channel for business?

Now that you have set up your YouTube channel, it’s time for you to optimize and follow the best practices to suit the algorithm and the audience.

1. Featured and Liked Videos

YouTube represents a community of creatives. By liking other videos, subscribing to other channels, and letting your viewers know that you’re involved in your field, you may demonstrate to the community that you’re an active member. Showing your fellow YouTube creators some love by highlighting prominent channels and ‘liked’ videos is a subtle way to do it. It is also smart to make your channel appear active if you don’t intend to upload frequently. Always steer clear of any divisive or otherwise irrelevant material to your business.

2. Use a Channel Trailer

A channel trailer is the first video viewers see whenever they visit your channel. It can be a small descriptive video of your channel or your most viewed/liked video; the choice is yours. Just like your YouTube description, your channel trailer is a useful way to create a connection with genuine leads and followers.

3. Optimize every Video

YouTube has much competition, and it is increasing every day. Optimizing your latest and old videos will allow you to please the algorithm into showing your videos to a larger number of people. Some top techniques include using keywords appropriate to your video’s context, adding tags in every video, adding captions and transcripts, creating individual thumbnails, and including a CTA in every video and video description.

4. YouTube Shorts

Thanks to the short video revolution, YouTube has introduced its flagship short video version in which you can upload 60-second videos. You can add short-form content or cut your long videos into the 60-second format to attract more viewers to your main videos.

How To Select Your Niche?

1. Interest: Selecting your niche mainly depends on your interest. The niche that you will choose should be something that keeps you motivated to create more and more content and post videos consistently on your channel.

2. Knowledge: Just watching enough videos on your chosen niche won’t make you an expert. It is important to have some knowledge or experience in the particular niche you have selected. The audience can easily make out if the content is not authentic. So, make sure to choose a niche you have a thorough knowledge of, and that will benefit the audience as well.

3. Competition: Before starting with your selected niche, do a competitor analysis. It is best to know who your competitors are and if the niche you have selected is oversaturated.  Selecting a highly competitive niche will make it difficult for you to create your authority and will also affect your viewership. Hence, choosing a niche with high demand and little competition will be beneficial.

List of Top 15 YouTube Business Ideas in India

1. Affiliate Marketing

One of the easiest online business ideas to earn money online on YouTube is to become an Affiliate Marketer. The best part is that you don’t need to invest anything. You can post videos on food, makeup, fashion, entertainment, groceries, games, finance, product videos, or anything else and still earn money.

To start, all you have to do is join an Affiliate Marketing network like EarnKaro, look for the products that match your niche, and promote them. For example, if you have posted an unboxing video of a OnePlus smartphone. You can go to EarnKaro to look for OnePlus products, copy its affiliate link and paste it into your YouTube video description. Now, if someone purchases the mobile through your affiliate link after watching your video, you will earn a percentage of that amount as commission.

By starting affiliate marketing through youtube, you can earn up to Rs. 50,000/month. You just have to share the affiliate link of any product from top brands like Myntra, Ajio and Flipkart. You will get a guaranteed commission on the sale of each product. Click on the button below and start your affiliate marketing journey today.

2. Become a Video Editor

Are you good with editing software like Adobe Premiere Pro or Final Cut Pro? Then you can become a YouTube video editor. If you are new to the field, you can take online courses to learn about video editing to get started. 

With over 500 videos uploaded on YouTube every minute, you can be sure that business owners are looking for good video editors. For example, adding their business name and email address to the video. You can edit everything from music videos and documentaries to athletic events as a video editor. You can earn, on average, approximately ₹1.7 lakhs per year.

3. Become a Live Streamer 

Live streaming used to be done only by gamers, but now it is considered one of the most popular Online business ideas for students as well as others. Today, you can live to stream anything like food, drinks, your daily life, events, fitness training sessions, and even chatting. Live streaming can be started with little investment. 

You can host real-time events, chat with viewers, and ask to donate or subscribe while you are doing a live session. Users can also purchase super chats and stickers to pin them on top of the comments session to stand out. You can also earn through sponsorships and advertisements or the YouTube Partnership program as a live streamer.

4. Become a YouTube Reviewer

By becoming a YouTube reviewer, you can review products that would interest your audiences, like demonstrating the functionality, versatility, and overall satisfaction with the product.

You can also do movie reviews. You can share your experience of the latest movie that you watched with your audience. And help them decide whether it’s worth watching the movie or not.

Apart from this, you can also do show reviews. You can review online streaming shows that are highly favoured by people.

5. Become a How-to Tutorial Video Creator

You can start a YouTube channel on a topic that you can teach, gather viewers, and earn through advertisements and YouTube Partnership Programs. For example, if you enjoy baking, you can teach people how to bake a cake and even start your baking show.

You can start to teach someone how -to-do-something. These can be makeup tutorials, programming tutorials, drawing tutorials, music tutorials, dance tutorials, fitness tutorials, etc. Even ‘DIY’ tutorials are popular such as cement craft, home design, and so on. The list is endless. 

6. Travel Vlogging

If travelling is your passion, then starting a travel vlog might be the best option for you. As a travel vlogger, you can share your experiences of the places you visit. From storytelling to daily vlogging to 360 viewings, you can become a travel inspiration for your audience. As there is already so much travel-related content on YouTube, to make yourself stand out, you need to maintain quality and consistency along with a unique perspective that creates an engaging experience for your viewer.

7. Entertainment

Not sure where to begin? Then starting an entertainment channel is something you can consider. As entertainment is a vast niche, it includes many things like funny and entertaining videos, songs, stories, dances and so on. People spend most of their time relaxing and enjoy by watching something entertaining. Keep in mind that to retain your subscribers, you need to make sure that your content is unique.

8. Fashion

Fashion is a vast niche that includes everything related to makeup, clothes, or beauty-related products and tips. By starting a fashion channel on YouTube, you can talk about the latest fashion products or clothing and about the best beauty products or cosmetics to use. You can also talk about the DIY or natural ways of using products. As you grow your audience, you can also do brand collaborations and earn money.

9. Health and Fitness

People are nowadays more concerned about their health as with technology, people have become more aware of how important it is to have a proper diet and maintain fitness. You should choose this genre if you have some valuable information or tips to share about health and fitness with the viewers. You can talk about good health, exercise, and nutrition on your YouTube channel.

10. Pets & Animals

Who doesn’t love to watch cute pet videos? Starting a YouTube channel about pets and animals can be your thing if you are a proud pet owner. It is one of the niches that can get you good engagement on your channel. You can upload videos of your pet doing cute things or you can also talk about pets’ habits, food choices, and exercises.

11. Create Top Choices Lists

Ever heard of the name ‘Watchmojo’? If yes, then you know what we mean under this heading. If not, Watchmojo is a YouTube channel that lists top choices from the entertainment industry. It can be the top 10 romantic movies, top 10 web series, top 10 thriller movies, etc., you get the idea. You, too, can start creating this type of content for different industries. It could be entertainment, fitness, technology, interior design, fashion, or anything else. You can create a good following by recommending the top products and services in any industry to those looking for them.

12. News Analysis

Channels like Dhruv Rathee have built a huge audience base by analyzing tits and bits from national and international news. These channels analyze the latest updates in any industry, talk about their past and provide viewers with an honest opinion on the situation. You can venture into this video style if you have a flair for explaining things. However, expressing opinions on political and national news may attract backlash.

13. Reaction Videos

This is one of the easiest ways to earn an audience on YouTube. Reaction videos include people sitting individually or in groups and checking out the latest content for the first time. These channels get famous due to their unique viewpoints and honest reactions to the content. It is a relatively easier form of YouTube content since there is no requirement for any special ideas. All you have to do is watch movies, web series, TV shows, etc. and tell people what you honestly think about this content.

14. Gamer

Who hasn’t heard about Carry Minati? Just like him you can also start a Gaming YouTube channel and offer your expertise about various games like Fortnite, GTA, Minecraft, PUBG, Clash of clans, etc. Your channel can offer gameplay, game reviews and tips & tricks for different games. You can focus on a specific game or gaming niche such as mobile gaming or esports. Eventually, you can earn money through ad revenue and sponsorships.

15. Influencer Marketing

Influencer marketing on YouTube can be a lucrative business idea if you have a significant following. As an influencer, you can collaborate with various brands for paid partnerships in your niche and promote their products and services through your content.

However, establishing a successful influencer marketing business on YouTube may take some time and would require constant efforts and dedication.


As long as people choose the right niche, YouTube could be a highly lucrative platform. Some of the popular and profitable niches are food and cooking, fitness and health, gaming, travel and vlogging, fashion, and entertainment.

In addition to this, you can also start a business through Instagram. Want to know how? Check our latest blog, where we have mentioned some of the best Instagram business ideas in India that you can start easily without any initial investments.


Can you build a business on YouTube?

Yes, you can build a business on YouTube. For small business owners starting a YouTube business can be a great way to promote their business and grow the customer base. You can easily post videos explaining what the business is all about and making a connection with your customers. You can effortlessly promote your products by creating product demonstration videos, unboxing videos, and more.

How does YouTube pay you?

YouTube pays you with the help of a YouTube partnership program. You would need 4,000 valid public watch hours in the last 12 months to be eligible for this. Additionally, it would be best if you lived in an eligible country, had a linked AdSense account, and should have more than 1000 subscribers.

How can I earn through YouTube?

You can earn money from YouTube with advertising revenue, super chat and sticker, channel memberships, premium revenue, and merch shelf. However, all these features have their eligibility criteria in addition to subscriber and view count requirements. You can also earn money via YouTube Shorts Fund.

What business can I start on YouTube?

There are various businesses that you can start on YouTube. Some of them are affiliate marketing, video editor, live streamer, YouTube reviewer, how-to tutorials, and travel vloggers.

Mansi Rana
Professional Experience. Mansi joined EarnKaro in 2022 as a Content Analyst. With over three years of experience, she is a seasoned content writer specializing in niches such as affiliate marketing. Educational Background. A Journalism and Mass Communication graduate from Amity University, Mansi channels her passion towards empowering aspiring micro-influencers through the power of affiliate marketing. More About Her. She indulges in her passion for beauty and fashion in her spare time, immersing herself in extensive research and staying up-to-date with the latest trends and innovations.


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