Affiliate marketing is the game of leveraging different social media platforms in the best way possible to generate the maximum revenue. One of the best, yet most underrated social media platforms, Pinterest can be a great addition to every affiliate marketer’s strategy. Pinterest already has more than 455 million users, with monthly clicks going well over a billion. The platform is the hub for visually pleasing content and is loved by millions who love to pin content for their next vacation, projects, outfits, events, and more. Today, let us talk about different aspects of Pinterest Affiliate Marketing and how you can nail your strategy on the first try.

Why should you Choose Pinterest for Affiliate Marketing?


Pinterest is a visual platform that allows users to ‘pin’ different types of content and save them in the form of ‘boards’. People use Pinterest for inspiration, content curation, and much more. Here’s why Pinterest can be a great way for any affiliate marketer to increase their business.

1. Visually Attractive

Pinterest is a very visual platform that makes it simple for users to find new products, services, and content. It is an excellent platform for affiliate marketing because it enables you to present things attractively.

2. Loved by Millions

With over 455 million active users from around the world, Pinterest has a sizable user base and is a great platform for advertising products and services.

3. Powerful SEO

Pinterest’s robust search engine and sophisticated targeting features make it simpler to find the ideal market for your affiliate products.

4. Simple User Interface

The Pinterest platform is simple to use and enables you to quickly and easily generate aesthetically stunning and engaging posts.

5. Analytics Suite

Pinterest also offers a range of tools and analytics that can help you track the performance of your affiliate campaigns.

6. Free Platform

Pinterest is completely free to use and can be a great way to generate additional revenue through affiliate marketing.

Pinterest is particularly beneficial for niches that involve ‘visual-heavy’ products. These include industries like Travel, Food, Health and fitness, DIY crafts, and Home décor. If you are new to affiliate marketing, we would advise you to select your niche first and decide if it is a good fit for Pinterest or not.

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How to Add Affiliate Links on Pinterest?

1. Create a Pin

Make a business profile on Pinterest. Visit your profile page if you already have one. Select Create Pin from the Create tab and share your creativity with the world.

2. Add Pin Details

Adding Pin details is an important step to let users as well as the platform know what you are talking about. Try to include characteristics like a title and pin description, and then use targeted keywords to make them SEO-friendly. You can use post-specific keywords to narrow down your targeted audience pool. Do not overuse keywords as it can lead to keyword stuffing and will prove counterproductive. Make sure your descriptions are thorough and intelligent, as well. Use your descriptions to provide the users with the information or inspiration they seek.

3. Create Aesthetically pleasing Graphics

As we mentioned above, Pinterest is largely a visual search engine. Users should be enticed to click on your image. The aspect ratio of Pinterest images is 2:3, with a portrait orientation. The recommended image size for the platform is 1000 x 1500 pixels. Anything larger might be truncated, which could hurt how well Pin performs. Make sure to use compelling along with readable text styles if you’re adding text to the image.

4. Add your Affiliate Link

Remember to include your affiliate link in the Destination Link section. You can obtain links from your affiliate network. Instead of putting direct affiliate connections, think about adding links that go to landing pages. However, this does not imply that you should completely cease using direct affiliate connections. Direct affiliate links are simple to utilize and direct users to the desired location. However, some visitors might be wary of direct links to unfamiliar websites.

5. Publish

The last and most important step is to Publish. Marketers can choose to ‘Publish Now’ or ‘Publish at a later date’ depending on their needs and strategy.

How to maximize your Pinterest Affiliate Marketing Potential?

1. Create a Business Account

Pinterest business account signup page
Pinterest business account signup page

Just like any other social media platform, Pinterest also has different types of accounts for different kinds of users. A Pinterest Business Account is different from a standard one and gives a user more options related to analytics, ads, audience insights, pin performance, and much more.

2. Create Boards & Pins Proactively

Pinterest pins
Pinterest pins source

The amazing thing about Pinterest is that there are no restrictions on the number of affiliate pins you can make so you can make a lot of interesting pins for each article. Remember that you should highlight goods that your target market and speciality would be interested in. This helps make your content more consistent with your theme or niche and guarantees that you reach your intended audience. After creating a pin, you must make a suitable board for it. Boards are groups where you can save your pins. To attract your target audience, make sure your board is pertinent to the niche you are working in. Create a few new boards each month to let Pinterest’s algorithm know that your account is active.

3. Create Good Content

Pinterest is a tool to help you drive traffic to your website. Make sure to create great content related to your niche to attract new readers, not just from Pinterest, but from all different sources as well. Users want to read something that adds value. The best type of content includes tutorials, how-to, product reviews, etc.

4. Join Groups

Pinterest group
Pinterest group source

After you’ve covered the fundamentals, your next goal should be expansion. You can accomplish this by joining group boards, sharing trending information, or following other profiles. All of your followers will be added to a group board once you’ve joined it. This is a useful strategy for increasing the visibility of your profile and, consequently, of your pins. Just be careful to join discussion forums related to your interests or specialization.

5. Interact with your Audience

Pinterest is no different from other social media platforms when it comes to its algorithm. Creators must aim to interact with their audience regularly to establish themselves as a trustworthy part of the community. This includes replying to comments, repining content, commenting on other people’s posts, etc.

6. Schedule your Posts

Pinterest post scheduling
Pinterest post scheduler source

By planning your pins to go live at the best moments, you may more effectively reach your target audience. Additionally, you won’t have to worry about not posting fresh information. It also enables you to make the most of your time so you can concentrate on writing more pertinent or related pieces.

7. Optimize for SEO

There are different things you can do to make your pins more SEO-friendly which include keeping your profile open, keeping your boards and pins tidy, looking for relevant keywords in your niche, and trying to incorporate those keywords into the descriptions of your profile, pins, and boards, among other things.

8. Use Analytics

Pinterest Analytics
Pinterest Analytics source

Tracking and optimizing your pins’ performance will go a long way in increasing your reach. Pinterest Business Accounts can use the built-in analytics tool or can use third-party applications like Google Analytics to further enhance their game.

Things to Remember on Pinterest

1. Avoid Link Cloaking

Pinterest has strict guidelines against link cloaking. Cloaking involves hiding an affiliate link by using link shorteners. Pinterest is clear about its policy that the users must know before clicking where a link is going to take them.

2. Follow Community Guidelines

Pinterest’s Community Guidelines are a wonderful resource for affiliate marketers. The page covers topics such as site security and access, spam, paid partnership guidelines, and more. Affiliate marketers will be able to learn and effectively adapt to Pinterest’s Guidelines which will help in creating a seamless experience for them on the platform.

3. Stay in Trend

While posting content relevant to your niche is necessary, you cannot forget the importance of staying on trend. Staying active on Pinterest will give you an idea of what the users are looking at present and you will be able to integrate the trend with your niche in creative ways.


Pinterest can be a great addition to any affiliate marketer’s growth strategy. It is an accessible channel where marketers can interact with their audience freely and generate leads and revenue while doing the same. We are sure that our tips and ideas will help you create a great Pinterest experience for your audience and will ultimately help in generating revenue for your business.


How do I share affiliate links on Pinterest?

Enter a direct affiliate link as the source URL when adding a new pin. You can also drive customers towards affiliate-related material before they make a purchase, such as blog posts or videos.

Can I earn money from Pinterest?

Yes. You can earn money from Pinterest in the following ways:

1. Drive traffic with ads.
2. Let shoppers purchase directly on Pinterest.
3. Become an affiliate marketer.
4. Help people shop your look.
5. Partner with a brand.
6. Join the Pinterest Creator Fund.
7. Join the Pinterest Creator Rewards program.
8. Follow Pinterest’s Creative Best Practices.

Can I do Amazon affiliate marketing on Pinterest?

You may definitely pin links to Amazon affiliates on Pinterest. To make sure you are according to their instructions, there are a few things you need to perform first. They are quite easy to do and will be a terrific method to monetize your Pinterest account.

Is affiliate marketing on Pinterest profitable?

For marketers trying to increase traffic, convert more leads, and foster brand loyalty, Pinterest is one of the most effective and affordable tools available. When customers use your affiliate links to buy products on the site, you will receive a commission that can range from 5% to 50% of the sale price.

How do affiliates make money on Pinterest?

As an affiliate marketer, you can make money on Pinterest in the following ways:

1. Add Pins for Your Blog Posts
2. Post Your Affiliate Links on Pinterest

Mansi Rana is an experienced content writer with 2 years of experience in creative storytelling. A Journalism and Mass Communication graduate from Amity University, Mansi is passionate about helping creating micro-influencers through the power of affiliate marketing. When not writing for the Internet, she is a voracious researcher of all things beauty and fashion.


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