From butter to ice cream, Amul is a brand loved by almost every Indian home. But here’s something you might not know: You can actually turn Amul into your own business!
Yes, by taking an Amul franchise, you can earn a regular income with the support of one of India’s biggest and most trusted dairy brands.
The best part?
Amul offers low-investment options that cater to all types of business needs, whether you’re just starting out or looking to expand.
In this blog, we’ll explain the different types of franchises, highlight the Amul franchise cost, how much you can earn, and how to get Amul franchise step by step
Amul – India’s Favourite Dairy Brand
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Amul (short for Anand Milk Union Limited) is one of India’s most loved dairy brands. It began in 1946 in Anand, a small town in Gujarat. What makes Amul special is that it’s not just a company, but a huge cooperative comprising more than 36 lakh milk farmers from over 18,600 villages.
Amul offers a wide range of products, including milk, butter, cheese, ice cream, and chocolates. Its products are popular not just in India but also in many other countries.
You’ve probably seen the cute “Amul Girl” in ads. She’s famous for her funny and clever one-liners on current events. These ads have become a fun part of Indian pop culture.
Amul is a great example of how a cooperative model can change lives. Helping farmers earn more, improving rural livelihoods, and making India more self-reliant in milk production. It also demonstrates the effectiveness of the Amul milk distributorship model in supporting rural incomes.
Amul’s Franchise Models and Investment Options
1. Amul Preferred Outlet (APO) / Kiosk / Railway Parlour
What’s on the Menu?
These outlets offer a wide range of Amul products like pouch milk, butter, cheese, curd, paneer, pre-packed ice creams, flavoured milk, lassi, buttermilk, chocolates, and milk powders. It’s a full Amul dairy products franchise under one roof.
How Much to Invest?
You’ll need around ₹2–4 lakhs to get started. This includes a refundable security deposit of ₹ 25,000, ₹1 lakh for renovation, and ₹70,000 for equipment such as a deep freezer and milk cooler. A small space of 100–150 sq. ft. is enough.
This is one of the most budget-friendly Amul franchise cost in India options, ideal for local entrepreneurs looking for an Amul dealership opportunity.
How Much Can You Earn?
Profit margins are about 2.5% on milk, 10% on other products, and 20% on ice cream. Depending on your location, monthly sales can reach ₹5–10 lakhs, with profits of ₹75,000 to ₹1.5 lakhs. That gives you a good idea of Amul franchise monthly income and Amul franchise profit per month.
When Will You Break Even?
Most owners recover their investment within 6 to 12 months if the outlet is well-managed and in a good location. That makes this model a smart choice for those looking at Amul franchise investment with quick returns.
2. Amul Ice Cream Scooping Parlour
What’s on the Menu?
Along with regular Amul products, this parlour serves fresh scoops of ice cream, sundaes, shakes, floats, and hot chocolate drinks. You can also offer quick bites, such as baked pizzas, sandwiches, burgers with cheese slices, and garlic bread – all made with Amul ingredients. It’s a popular option among those seeking Amul ice cream dealership models.
How Much to Invest?
Starting an Amul Scooping Parlour costs around ₹6 lakhs. This includes a ₹50,000 refundable security deposit, ₹4 lakhs for interiors and setup, and approximately ₹1.5 lakhs for equipment such as a scooping cabinet, freezer, pizza oven, and billing machine. You’ll need a space of over 300 sq. ft. This is your classic Amul parlour franchise cost setup.
How Much Can You Earn?
Profit margins are quite attractive – around 50% on items like sundaes and shakes, 20% on pre-packed ice creams, and 10% on other Amul products. If your parlour is in a good location, monthly sales can reach ₹5–10 lakhs, giving you profits of ₹1–2 lakhs.
When Will You Break Even?
You can expect to recover your investment in approximately 12 to 18 months, depending on your sales and the effectiveness of the parlour’s management. This makes it a smart long-term Amul franchise business opportunity.
3. Amul Ice Cream Scooping Parlour – Cafe Style
What’s on the Menu?
This outlet is more like a mini Amul café. You can serve the full range of Amul dairy products, along with freshly made treats like ice cream scoops, sundaes, shakes, and floats. You can also add baked pizzas, sandwiches, cheesy burgers, garlic bread, and hot chocolate drinks (Amul Pro). Depending on Amul’s guidelines, you can include more café-style items too.
How Much to Invest?
To start this parlour, you’ll need around ₹6–10 lakhs. This includes a refundable deposit of ₹50,000, approximately ₹4 lakhs for interiors, and ₹1.5 lakhs for equipment such as freezers, a pizza oven, a milk cooler, and more. You’ll need a decent-sized space between 500 to 1000 sq. ft. This is ideal for those looking into Amul franchise price for a larger food-and-beverage setup.
How Much Can You Earn?
The margins are quite good here. You can earn around 50% profit on sundaes, shakes, and café items, 20% on pre-packed ice creams, and 10% on regular dairy products. Depending on your location, monthly sales can touch ₹5–10 lakhs, and profits can range from ₹1.5 to 2.5 lakhs per month.
When Will You Break Even?
Most parlours recover their investment within 12 to 18 months if run well and located in a busy area.
Is Amul Franchise Profitable? Let’s Break It Down
It depends on the model you choose and how well you manage it, but overall, Amul franchises can be quite profitable.
Here’s a quick look at Amul franchise profit margin:
1. Kiosks (Amul Preferred Outlet / Railway Parlour):
You can earn around 5% to 10% profit after covering all costs.
Margins include:
- 2.5% on milk
- 10% on dairy items like butter, paneer, curd
- 20% on ice creams
2. Scooping Parlour:
Because you’re serving sundaes, shakes, and fresh items, the profit is higher. Average 10% to 15%, and up to 50% on recipe-based products.
3. Amul Café / Center of Excellence (COE):
These are bigger setups with a full menu. Here, you can earn a 15% to 20% profit or more.
So, is it profitable?
Yes! Amul is a trusted brand with a strong supply chain, and they don’t take any royalty or profit share. That means more income for you.
How Much Can I Earn from Amul Franchise?
Let’s say you run a Scooping Parlour or Café and make ₹9–10 lakhs in monthly sales.
After paying rent, staff, electricity, and ingredient costs, your Amul franchise profit per month could be ₹1.5–2 lakhs.
A smaller kiosk can earn around ₹50,000 to ₹1 lakh per month, depending on location and footfall.
When Will You Get Your Investment Back?
- Kiosk / Preferred Outlet: Low investment, break-even in 6–12 months
- Scooping Parlour: Medium investment, ROI in 12–18 months
- Cafe / COE: Bigger setup, ROI in 1.5–2 years, or even sooner in busy areas
Long-Term Growth & Amul Franchise Benefits
Once your setup cost is recovered, most of your income is pure profit. Since Amul doesn’t take any royalty, you keep everything you earn.
Plus, Amul offers long-term franchise agreements, so you get stable earnings year after year. Many franchisees even open more outlets using their profits.
How to Apply for Amul Franchise Online – Step by Step
Step 1: Visit the Amul Website
Go to the official Amul website and open the Amul franchise apply online page.
Step 2: Pick the Franchise Type
Decide which model you want – a small Kiosk, a Scooping Parlour, or a full Amul Café.
Step 3: Read All the Details
Review the Amul franchise details, including space, investment, and potential profits, for your selected model.
Step 4: Fill Out the Online Form
Scroll down and fill the apply for Amul franchise form with your name, location, and contact details.
Step 5: Submit Your Documents
Be prepared to submit documents such as your ID, proof of shop ownership, and your business idea. These are the basic documents required for Amul franchise.
Step 6: Wait for a Call from Amul
If your application is selected, a representative from the Amul team will contact you to discuss the next steps.
Step 7: Get Final Approval and Start Setup
Once approved, Amul will assist you with branding, shop design, and equipment installation to get started.
Amul Franchise Requirements – Who Should Go for It?
Wondering if Amul’s franchise is the right choice for you? Check this out:
1. First-Time Entrepreneurs
Starting your first business? Amul is a great choice! It’s easy to start, doesn’t need much experience, and the company helps you set everything up.
2. Retail Shop or Kirana Store Owners
Already have a shop? Add an Amul counter to attract more customers and earn extra income by selling popular dairy and frozen products.
3. People with Busy Locations
If you have space near schools, colleges, markets, hospitals, or railway stations. These are ideal locations for Amul outlets, where people frequently purchase snacks and dairy products.
4. Ice Cream & Snack Lovers
Love the food business and meeting new people? Running an Amul Scooping Parlour or Café can be fun and profitable.
5. Those Looking for Side Income
Whether you’re a homemaker, part-time worker, or simply looking to earn extra money, Amul franchises are low-effort and can yield good returns if managed well.
6. Family Business Seekers
If you’re looking for something the whole family can manage together, an Amul franchise is a great option, even for retired folks who want to stay active and earn.
Amul Franchise Review: Smart Tips to Earn More
Getting an Amul franchise is just the start – how you manage it decides how much you actually earn. Here are some easy tips to boost your profits:
1. Pick a Busy Location
Choose a location where many people gather daily, such as near schools, colleges, markets, stations, or offices. More footfall means more customers!
2. Always Keep Bestsellers in Stock
Ensure that popular items, such as Amul butter, cheese, milk, chocolates, and drinks, are always available. Don’t let fast-selling products go out of stock.
3. Offer Combos
Create simple combo offers, such as a milkshake and a sandwich, or an ice cream and a cold drink. Combos increase the amount each customer spends.
4. Serve Fresh Food Items
Add sundaes, shakes, pizzas, or sandwiches to your menu. These have higher profits, sometimes up to 50%, compared to ready-made products.
5. Promote Around Your Area
Use posters, flyers, or a banner outside your shop that says “Amul Ice Cream Available Here.” It really helps to attract local people.
6. Use Social Media for Free Ads
Post pictures of your shop, combos, and new offers on WhatsApp, Instagram, or local Facebook groups. It’s free and works well to bring in nearby customers.
7. Keep It Clean & Friendly
Ensure your outlet is clean and well-lit, and that your staff are polite. People love returning to places where they feel at home.
8. Track Stock & Reduce Waste
Check expiry dates, avoid overstocking, and manage waste properly. Less waste = more profit in your pocket.
9. Upsell Smartly
If a customer orders a milkshake, suggest adding a scoop of ice cream for an extra treat. These small add-ons can increase your sales with minimal extra effort.
Conclusion
When you open an Amul franchise, you’re not just selling milk or ice cream; you’re starting a trusted business in your area with the backing of one of India’s most loved brands.
With reasonable Amul franchise fees, no royalty, and good income potential, it’s a business that grows with you.
So, if you’ve been thinking about starting something of your own, this could be the perfect time to take the first step.
FAQs
How much does an Amul franchise cost?
An Amul franchise typically costs between ₹2 and ₹10 lakhs, depending on the model.
How can I contact Amul franchise?
You can contact Amul for a franchise through email at retail@amul.coop or by calling 02268526666.
Who owns Amul company?
Amul is owned by the Gujarat Cooperative Milk Marketing Federation (GCMMF), which is a cooperative of milk producers.
