The global sports industry is huge, worth anywhere between $480 billion and $620 billion every year. In India, the sports scene is also booming and is expected to reach $130 billion by 2030, thanks to our growing love for cricket, football, and fitness.
From IPL matches to local marathons, people spend a lot on sports gear all year round.
By joining sports affiliate programs, you can make the most of this massive market. Let’s take a look at some of the top sports affiliate programs you can join.
What is a Sports Affiliate Program?
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A sports affiliate program is a way for you to earn money by recommending sports products online. It’s pretty straightforward: you join a brand’s affiliate program (like Decathlon, Nike, or even Amazon), get special links, and share them on your blog, YouTube, or social media.
When someone clicks your link and buys something, you get paid a small percentage of that sale which is called a commission.
Why should you promote sports products?
1. Huge market: Sports is a big industry worth billions, and people buy sports stuff all year round.
2. Appeals to everyone: Kids, teenagers, adults, and even older people all buy sports gear, so you have a wide audience.
3. Lots of products to pick from: From cricket bats and football shoes to yoga mats and gym bags, there’s no end to what you can promote. That’s why many call these the best affiliate programs for sports creators.
4. Good money: Many sports affiliate marketing programs pay up to 10% or more on each sale, which means nice commissions for you.
5. Long cookie periods: Brands like Nike and Adidas give you up to 30 days after someone clicks your link to still earn money if they buy.
6. Easy to create content: It’s simple to make reviews, “best under ₹2000” lists, fun videos, or try out products and share your thoughts.
7. More sales during events: Sales jump during the IPL, World Cups, or marathons, so you can earn even more at these times.
List of 7 Best Sports Affiliate Programs
1. Decathlon Affiliate Program
Decathlon India has a completely free affiliate program, and it’s super easy to join especially if you already have a Decathlon account. Once you sign up, you’ll get access to their affiliate platform (run by Awin and UpPromote). There, you can create your own special tracking links, use ready-made banners, and even explore a full list of products to promote.
Commission rates range from 1% to 6% on every sale, depending on which platform you use. You even earn on discounted items (though products sold by third-party sellers might not count).
The program gives you a cookie window of 14 to 30 days, so if someone clicks your link, you still earn a commission if they buy within that time.
Payments are made every month through Awin. You’ll need to reach a minimum payout of about $20 (or ₹1,600) before getting paid.
Decathlon’s affiliate program covers gear and clothing for over 70 sports, plus you get access to detailed tracking tools, seasonal banners, and helpful support to grow your earnings.
Important Details
| Commission | Up to 5% |
| Products/Services | Sports gear, apparel, accessories |
| Cookie Duration | 14-30 days |
| Payment Threshold | $20 (or network minimum) |
| Payment Duration | Monthly |
2. Amazon Associates India Program
The Amazon Associates India program is an easy way for content creators, bloggers, website owners, and even app developers to earn money by promoting Amazon.in products. Joining is completely free. Once your account is approved, you can start making affiliate links using tools like SiteStripe, banners, text or image links, or even APIs.
You earn a commission between 1% and 10%, depending on what people buy. For example, you can earn up to 6% on sports items, 5% on shoes and clothing, and different rates for other categories, making it one of the sports affiliate programs in India to watch.
Amazon also has a Bounty Program, where you get a fixed payout (like ₹100 or more) if someone signs up for things like a Prime free trial or Amazon Music, using your link.
The program gives you detailed reports every day, showing clicks, conversions, and earnings. This helps you see what’s working and improve your strategy.
Payments are made about 60 days after each month ends, by direct bank transfer, Amazon gift card, or cheque, once you reach the minimum payout amount.
Just remember, Amazon has some rules about which sites can join, what products you can promote, and how to stay compliant with their policies.
Important Details
| Commission | 1%–9% (category-based) |
| Products/Services | Wide range including sports equipment |
| Cookie Duration | 24 hours |
| Payment Threshold | ₹1,000 (direct deposit) |
| Payment Duration | 60 days after month-end |
3. Flipkart Affiliate Program
The Flipkart Affiliate Program is a great way to earn money by sending customers to Flipkart through your special affiliate links. It’s simple: create a Flipkart account, sign up for their affiliate program, and once approved, you’ll get access to a dashboard where you can make different types of links like text links, banners, widgets, search boxes, and deep links.
You can earn up to around 12% commission, depending on what category the customer buys from and whether they’re a new or returning buyer.
Flipkart uses a 30-minute cookie window, which means if someone clicks your link and makes a purchase within 30 minutes, you get the commission. They usually check and confirm the order within 24 hours, and payments are processed about 60 days after the month the sale is shipped.
You’ll only earn on eligible products, some services and subscriptions don’t count. Flipkart also has some strict rules: you can’t buy using your own affiliate link, and you can’t use things like PPC ads or pop-ups to drive traffic.
The affiliate dashboard is pretty handy. It gives you real-time stats on clicks, orders, and earnings, and you can even customize creatives and links for different categories.
Payments are made via Flipkart gift vouchers (minimum ₹250 needed) or direct bank transfer (minimum ₹2,500 needed).
Important Details
| Commission | up to 12% |
| Products/Services | Sportswear, gear, shoes |
| Cookie Duration | 30-minute session |
| Payment Threshold | ₹250 (gift card) / ₹2,500 (bank transfer) |
| Payment Duration | 60 days after order ships |
4. Nike Affiliate Program
The Nike Affiliate Program lets you earn money by promoting Nike products on your website, blog, or social media. If you get approved, you can create special tracking links, use banners, and access product feeds to help you promote Nike gear.
This program is run worldwide including in the Asia Pacific through popular affiliate networks like Awin, CJ Affiliates, FlexOffers, and Sovrn.
You’ll usually earn around 5% to 7% commission on sales, but for some campaigns it can go up to 10%. Nike gives you a 30-day cookie window (sometimes it’s 7 days), meaning if someone clicks your link and buys within that time, you get the commission.
Just note: some things like gift cards, Jordan special releases, and SNKRS app purchases don’t earn commissions.
To join, you need a proper website or platform with good, relevant content. Once you’re in, Nike provides you with banners, product feeds, and updates on new launches and promotions to make your job easier.
Payments are sent monthly by bank transfer or PayPal, once you reach a minimum amount (about $50).
Important Details
| Commission | 5–7% (up to 10%) |
| Products/Services | Nike footwear, apparel, gear |
| Cookie Duration | 7–30 days |
| Payment Threshold | $50 via affiliate network |
| Payment Duration | Monthly |
5. Adidas Affiliate Program
The Adidas Affiliate Program is a great way for bloggers, influencers, and website owners to earn money by promoting one of the world’s top sportswear brands. If you have a quality site or social media page focused on sports, fashion, or lifestyle, you can apply. Adidas checks each application to make sure your audience and content fit their brand.
You’ll earn between 2% and 14% per sale, usually around 5% to 10%, depending on the product and which affiliate network you join like Impact, Awin, or CJ. It’s popular among those looking for sports apparel affiliate programs.
The program has a 30-day cookie window, so if someone clicks your link and buys within 30 days, you get the commission. Some deals even give you extra commissions on up to three repeat purchases by the same customer.
Once you’re approved, Adidas gives you plenty of tools to help you earn like banners, product feeds, and creatives for new launches, plus real-time tracking through their partner platforms.
Payments are made monthly by bank transfer or PayPal, once you hit the minimum payout level.
Important Details
| Commission | 2%–14% (average 5-8%) |
| Products/Services | Apparel, shoes, jerseys |
| Cookie Duration | up to 30 days |
| Payment Threshold | $50 via affiliate network |
| Payment Duration | Monthly |
6. Under Armour Affiliate Program
The Under Armour affiliate program is free to join and is managed through popular affiliate networks like Impact, Awin, Commission Factory (for Asia-Pacific), and FlexOffers. It’s also popular among those looking for athletic affiliate programs.
As an affiliate, you’ll earn around 5% commission on valid sales, with slight differences by region like 4% via FlexOffers or 5% via Awin. The average order is about $100, so your commissions can add up nicely.
You also get a 30-day cookie window, meaning if someone clicks your link and buys within 30 days, you get paid. Under Armour provides lots of marketing tools, such as a daily-updated product feed, banners, and creative materials for promotions.
They use last-click tracking, so the final link a shopper clicks before buying gets the credit. Plus, their system supports in-app and cross-device tracking, making sure you don’t miss out if a customer switches from phone to laptop. You’ll also get regular updates about new campaigns and products.
Payments are made monthly via bank transfer (wire, BACS, SEPA, etc.), once you reach the minimum payout, usually around $50.
Important Details
| Commission | up to 5% |
| Products/Services | Performance apparel, shoes |
| Cookie Duration | up to 30 days |
| Payment Threshold | $50 via affiliate network |
| Payment Duration | Monthly |
7. Puma Affiliate Program
If you love Puma products and have a blog, website, or social media page, you can earn money by joining their Affiliate Program. It’s free to join and available worldwide through top affiliate networks like CJ Affiliate (Commission Junction), Rakuten, Awin, and ShareASale.
You’ll earn money through a performance-based commission, which usually means 2% to 10% per sale, depending on what you’re promoting and which network you use. For example, you might earn up to 10% via Rakuten or CJ, but it could be around 4% for coupon or CPA traffic. That’s why it’s counted among the best sports affiliate programs globally.
The program gives you a cookie window of 14 to 30 days, so if someone clicks your link and buys within that time, you get the commission.
You’ll also get access to helpful tools through these networks, like cross-device tracking, detailed performance reports, banners, and deep links. Plus, Puma runs exclusive campaigns and special promos from time to time, so you can boost your earnings.
Payments are made monthly, once you reach the usual minimum payout of about $50, and are sent by bank transfer.
Important Details
| Commission | 2–10% |
| Products/Services | Shoes, activewear, backpacks |
| Cookie Duration | 14–30 days |
| Payment Threshold | $50 via affiliate network |
| Payment Duration | Monthly |
How to Join These Affiliate Programs?
The easiest way to start earning by promoting sports products in India is through EarnKaro. It’s a free app that lets you earn money by sharing product links from big brands like Flipkart, Amazon, Decathlon, Nike, Puma, Adidas, and more. No need to join each brand’s affiliate program separately.
Here’s how to get started with EarnKaro:
1. Download the EarnKaro app or go to earnkaro.com.
2. Sign up for free using your mobile number and email.
3. Once you log in, search for sports products from popular sites like Flipkart or Amazon.
4. Create your profit link for any product you want to promote.
5. Share your link on WhatsApp, Telegram, Instagram, YouTube, or your blog.
6. When someone buys using your link, you earn a commission.
Tips to Succeed in Sports Affiliate Marketing
1. Pick a niche: Don’t try to promote everything. Stick to one area like cricket gear, running shoes, or yoga stuff. It makes people trust you more.
2. Make helpful content: Write buying guides, “best under ₹2000” lists, or honest reviews. You can also make videos where you try out products; people love that.
3. Use seasonal trends: Talk about cricket kits during the IPL, football gear during the World Cup, or gym wear around New Year when everyone’s into fitness.
4. Share everywhere: Don’t just post on a blog. Use Instagram reels, YouTube shorts, WhatsApp, or Telegram groups to get more people clicking your links.
5. Be honest: Only recommend products you truly like. This builds trust, so people are more likely to buy through your links.
6. Use EarnKaro for easy links: With EarnKaro, you can create profit links for top stores all in one place. No need to juggle different affiliate dashboards.
7. Track and improve: Keep an eye on which links get the most clicks and sales. Do more of what’s working and tweak what’s not.
Common Mistakes to Avoid
1. Trying to promote everything: If you talk about too many different products, your audience gets confused. Stick to one or two sports areas so people know what to expect from you.
2. Forgetting about cookie duration: Some programs, like Amazon, only give you 24 hours to earn after someone clicks your link. If you rely only on them, you might miss out. Try to mix in programs with longer windows too.
3. Not telling people about your links: Always add a small line like “This post has affiliate links”. It builds trust and keeps you within the rules.
4. Pushing only expensive stuff: Not everyone wants to buy a ₹20,000 treadmill. Share some budget-friendly options too.
5. Not tracking your results: If you don’t see which posts or videos bring in sales, you’ll miss chances to do more of what works.
6. Ignoring old content: Prices and best-sellers change. Go back and update your popular posts, so they stay useful and keep making money.
Conclusion
The sports industry keeps getting bigger every year, and affiliate programs let you grow right along with it. Whether you’re a student wanting some extra pocket money or someone looking to build steady side income, this is your chance to jump in and make the most of it.
FAQs
What is a sports affiliate?
A sports affiliate is someone who earns commissions by promoting sports products online through special affiliate links.
How to become a Puma affiliate?
Sign up for free on EarnKaro and start promoting Puma products with your unique affiliate links.
Does Nike have an affiliate program?
Yes, Nike has an affiliate program managed via networks like EarnKaro, offering commissions for promoting their products.
