Every morning starts with a glass of milk and ends with a scoop of ice cream and for many Indian families, Mother Dairy is the name they trust.
But did you know you can turn this everyday essential into a profitable business?
If you’ve ever thought, “I want to start a business that’s safe and earns daily,” then a Mother Dairy franchise could be the right fit for you. In this blog, we’ll explain everything, like how much to invest, how much you can earn, how to apply for mother dairy safal franchise, and how to know if it’s right for you.
About Mother Dairy – A Brand Every Indian Trusts
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Mother Dairy is one of the most popular and trusted food brands in India. It started back in 1974 under the National Dairy Development Board (NDDB) as a part of “Operation Flood” – a big mission to make India self-sufficient in milk production.
Over the years, it has grown into a household name, offering many everyday food items like:
- Milk and Milk Products – curd, paneer, butter, ghee, flavoured milk
- Ice Creams – a favourite treat for all ages
- Fruits & Vegetables – through its mother dairy safal franchise
- Edible Oils – under the name Dhara
- Bread & Other Processed Foods – for your daily needs
Mother Dairy is known for its pure, good-quality, and pocket-friendly products. It reaches millions of homes every day through its booths, local stores, and online apps. Its milk especially stands out because of the brand’s strict quality checks and freshness.
Mother Dairy Franchise Models
Mother Dairy offers different types of franchise setups, so you can pick what suits you best:
- Milk Booths – These are small stalls that primarily sell milk and basic dairy products, such as curd, paneer, and butter. Perfect for starting with a low investment.
- Retail Outlets – Bigger stores where you can sell the full range of Mother Dairy items like milk, ice cream, frozen food, ghee, oils, and more
- Safal store franchise – These shops focus on selling fresh fruits, vegetables, and other healthy farm produce under the ‘Safal’ brand.
Investment & Setup Costs
1. What’s on the Menu?
Mother Dairy offers a variety of products depending on the type of outlet you choose:
- Milk Booths – These mainly sell everyday dairy items like toned milk, full cream milk, cow milk, curd, paneer, butter, ghee, lassi, chhach, and flavoured milk.
- Retail Outlets – Along with all dairy items, you can sell ice creams, frozen snacks, bread, and Dhara brand edible oils.
- Safal outlet franchise – These are all about fresh fruits and vegetables. You can also sell pulses, frozen veggies, honey, dairy items, and Dhara oils.
2. How Much to Invest?
Your investment depends on which type of store you pick:
Milk Booths
- Franchise Fee: ₹50,000 to ₹1,00,000
- Setup Cost: ₹2 to ₹5 lakhs
- Mother Dairy franchise cost: Around ₹5 to ₹10 lakhs
- Space Needed: 250–500 sq. ft.
Safal Stores
- Franchise Fee: ₹1,00,000
- Security Deposit: ₹1,00,000 (refundable)
- Working Capital: ₹1,00,000
- Safal franchise cost: Around ₹2 to ₹3 lakhs
- Space Needed: 300–500 sq. ft.
3. How Much Can You Earn?
Milk Booths
- Guaranteed Income: Around ₹11,000/month
- Commission: ₹0.30–₹0.35 per litre of milk, plus 5% on other dairy items
Safal Stores
- Profit Margin: 10%–15% on fruits and veggies (even more on some items)
- Monthly Revenue: ₹2 to ₹6 lakhs depending on location
- Yearly Income: ₹6 to ₹15 lakhs
Mother Dairy Safal franchise profit margin is attractive for small business owners.
4. When Will You Break Even?
This depends on how well your outlet performs
- Milk Booths – Usually within 10 to 24 months
- Safal Stores – Normally between 18 to 24 months
Profit Margins and ROI Expectations
Profit Margins by Store Type
1. Milk Booths
- Milk Sales: You earn ₹0.30 to ₹0.35 for every litre sold.
- Other Dairy Products: You get around 5% commission.
- Fixed Income: Some booths even offer a steady income of ₹11,000 per month.
2. Retail Outlets
- Dairy Products: You can earn a 20% to 25% profit.
- Safal (Fruits & Veggies) & Dhara (Oils): Profit margins can go up to 30%.
3. Safal Stores
- Fruits & Veggies: You can earn 10% to 15% profit.
- Monthly Sales: Can range between ₹2 and ₹6 lakhs.
- Yearly Income: Around ₹6 to ₹15 lakhs – depends on how well your store performs.
What About Returns (ROI)?
- Milk Booths – You can recover your investment in about 10 to 24 months.
- Retail Outlets – Usually break even in 1.5 to 3 years based on location and sales.
- Safal Stores – Expect about 30% return and break even in 18 to 24 months.
How to Apply for a Mother Dairy Franchise – Step by Step
This also helps those wondering how to get a Safal franchise in India:
1. Submit Your Interest
- Go to www.motherdairy.com.
- Click on the “Franchise” or “Business Partners” section.
- Fill out the online form with your name, location, and how much you can invest.
2. Initial Screening
- The Mother Dairy team will check your application.
- They’ll look at your preferred location, financial strength, and business background.
3. Attend a Franchise Meeting
- If selected, you’ll be invited to a meeting.
- Here, the team will explain how the franchise works, what’s expected from you, and how much it will cost.
4. Go Through the Agreement
- Read the franchise agreement carefully.
- Make sure you understand the fees, your role, and how the profits will be shared.
5. Arrange the Funds
- Get the money ready – either from your savings or a bank loan.
- You’ll need it for the franchise fee, shop setup, and some starting capital.
6. Sign the Deal
- If you’re happy with everything, go ahead and sign the agreement.
- Now you’re officially part of the Mother Dairy franchise business.
7. Training & Store Setup
- Join the training session where you’ll learn how to run the store, manage inventory, and serve customers.
- Meanwhile, set up your store the way Mother Dairy suggests – with proper design, equipment, and branding.
8. Grand Opening
- Once everything’s ready, open your store to the public.
- Start selling and earning from day one.
Is a Mother Dairy Franchise Right for You?
1. You Want to Start Small and Safe
Don’t want to risk big money? No worries. With products like milk, curd, and butter that sell daily, this is a smart and steady business to begin with.
2. You Have a Shop in a Busy Area
If your space is near a school, society gate, market, or main road, that’s perfect. Mother Dairy outlets do really well where lots of people pass by.
3. You Want a Stable Family Business
This franchise is great for families who want to work together and earn a regular income with simple daily operations.
4. You Already Run a Small Shop
If you already own a grocery or general store, adding a Mother Dairy counter can bring in more customers and better profits.
If you’re thinking about expanding with the Safal Mother Dairy franchise, this could be your next step.
Tips to Earn More from Your Mother Dairy Franchise
1. Be Where the Crowd Is
Open your outlet in a busy area like near schools, societies, or markets. More people walking by means more sales.
2. Don’t Just Stop at Milk
Add everything you can, like curd, paneer, butter, lassi, ice cream, Dhara oils, and snacks. When people have more options, they buy more.
3. Add Safal Products
If your outlet allows, sell Safal fruits, veggies, and pulses too. Customers love the convenience, and you’ll earn better margins.
4. Keep It Neat and Welcoming
A clean, well-arranged shop grabs attention. Put products where they’re easy to see, it encourages quick buying.
5. Open During Rush Hours
Be ready early in the morning and again in the evening, that’s when milk buyers come in. Stick to a regular schedule so people know when to find you.
Conclusion
You don’t always need a big idea or a huge risk to start a business. Sometimes, all you need is the right brand at the right time, and Mother Dairy gives you both.
It’s a name that millions of people already trust. Now, you can bring that trust to your own area.
Whether it’s milk, curd, ice cream, or Safal franchise products like fruits and veggies, these are things people buy every day. And that means you get steady sales and regular income.
FAQs
What is Mother Dairy Safal franchise cost in India?
The total Mother Dairy Safal franchise cost in India is approximately ₹2 to ₹3 lakhs including franchise fee, security deposit, and working capital.
Is Mother Dairy franchise profitable?
Yes, Mother Dairy franchise is profitable, with steady daily demand and a break-even period of 10 to 24 months.
What are Mother Dairy franchise requirements?
You need 250–500 sq. ft. of space, basic investment capital, and a location with good footfall to meet Mother Dairy franchise requirements.
Mother Dairy Safal franchise details?
The Mother Dairy Safal franchise allows you to sell fruits, vegetables, pulses, and dairy products with 10–15% margins and support from a trusted brand.
