The increased usage of social media has given rise to social media influencers which have now become a new marketing trend. Social media influencers have a large audience, and they have the power to persuade their audience by virtue of their authenticity and reach. Social media has become a good platform to showcase one’s expertise and transparency. Social media has transcended barriers pertaining to communication, societal stereotypes and more. If you have consistency, content, credibility, and that charisma, you can become a social media influencer. It has become a great way to connect with people and make money in the process.

Who is a Social Media Influencer?

Girl social media influencer taking picture for social media
Girl social media influencer clicking a picture for social media

A social media influencer is a person who has established credibility in their area of expertise in a specific industry. These influencers are ordinary people who have earned substantial followers through their expertise in a specific area. Moreover, social media influencers are hired by big brands to increase their reach or to push a product or a service. This is a win-win situation for the brand and the influencer as the brand reaches its target audience, and the influencer is paid by the brand, and therefore, they are able to increase their followers.

How to Become a Social Media Influencer in India?

In recent years, various brands have recognized the power of social media and influencers. It has become the most critical part of their marketing campaign. Influencers have more trust and fan following as compared to an advert. If you wish to become a social media influencer, here are some simple steps to become one:

1. Find your Area of Expertise

In order to become a good social media influencer, you should explore your niche in one industry and should share your views on one social media platform. If you cast your net in diverse niches, it will be difficult to gain knowledge of every niche and be an expert. Always start small and learn as much as you can about the selected niche. Always impart your own ideas instead of voicing others’ opinions to build your fan following and authenticity on social media.

2. Keep Track of Keywords and Current Topics

If you wish to create an impact on your viewers, always keep track of keywords and all current topics on all social media platforms. You can also create alerts directly related to your area of expertise to keep abreast of the latest happenings around the world.

3. Share Valuable Content on Social Media Platforms Regularly

For people to consider you as an influencer, they should see you as a resource for particular information which is your area of expertise. Always keep your content updated and organised so as to answer the questions of people, and you can provide a direct link to your content for that particular question. In the initial stages, you can also share the original content and provide your views on it. This might make viewers share your videos or any content, which will help you gain visibility.

4. Engage Online

In order to gain visibility and popularity, engage in various discussions on Twitter, Facebook, or other social media platforms. Share your content on already popular blogs to make yourself more accessible and bolster your credibility. Guest posting or ghost posting helps you drive people to your blog or your channel and increase your fan following. Your regular engagement on various social media platforms will help you gain more followers and popularity.

Social media influence has taken the industry by storm. If you wish to become a top social media influencer, you should follow these steps and gain visibility across all online channels.

How can you Make Money as a Social Media Influencer in India?

If you are a Social Media Influencer, then there is an ocean full of opportunities for you to make some good income out of it. And to save you time and hustle, we have mentioned here some of the ways through which you can easily make money as a social media Influencer in India.

1. Channel Monetisation:

Some of the top social media platforms, like Youtube, give u the option of monetising your content with Ads. So, the process of monetising is really easy, but there are some eligibility criteria that you must pass. Then the platform will show ads to the user, and you will get pay-per-view or pay-per-click on the ad.

An average YouTuber with around 100k followers earns somewhere around ₹10,000 to ₹15,000.

2. Influencer Marketing

As its name suggests, this is the process where brands work with influencers to improve there’s brand visibility. So, there will be a contract that is signed by both parties, and the Influencers will get paid for the work based on the terms mentioned in the contract.

3. Paid Promotions

Nowadays, many companies are constantly in search of promotion opportunities, and you can utilise it and make some good money. This can be done by creating a sponsored video for the band or by covering the band through your content.

4. Affiliate Marketing

This is one of the most popular ways to make money as a social media influencer. The process is simple. Here you will be promoting products and services from other brands through your affiliate link. You will get paid for every transaction placed through your affiliate link or sometimes CPC.

How Much Does an Average Social Media Influencer Earn in India?

An average social media influencer having 5,000 to 10,000 subscribers can earn around ₹6000 to ₹7000 per month. And this keeps on growing as your subscriber base increases. According to Indeed, the average Influencer salary is ₹25,322 / month.

Screen Shot from Indeed
Screen Shot from Indeed


How much do 1k followers make on Instagram?

As Instagram does not have any monetisation option available for India. But with other activities, an influencer with 10k followers can earn around ₹5000 to ₹7000 per month. It Directly depends on the hard work that you put into it.

How many followers do I need to be an influencer?

There are no specific guidelines, but on YouTube, you need to have 1000+ subscribers if you are looking to join their partner program.      

How do social media influencers make money?

There are many ways through which an influencer can make money some of them are:
1. Channel Monetisation
2. Influencer Marketing
3. Affiliate marketing
4. Paid Promotions
5. Selling Own Merchandise  

Who is the highest-paid influencer?

According to the Times of India, Varun Aditya, an Indian  social media influencer, is the highest-paid influencer in India he roughly charges

How much do influencers make in a year?

According to the calculations of Indeed, an average Influencer earns around ₹3,57,650 per year in India.

Is being an influencer hard?

Yes, being an influencer marketer Is not an easy job you have to constantly get updated with the latest trends and deliver new and unique things to your viewers.

Surabhi Saxena
Combine the creativity and curiosity of a centaur, and the dependability and attention to detail of a ram, Surabhi is what you get! You wouldn't be entirely wrong if you call her Auguste Rodin's muse - her friends and family bet that 'The Thinker' is inspired by her. She's also a pluviophile who loves cracking not-so-appropriate meal time jokes, as well as binging on romance fiction and Lana Del Rey.


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