Struggling to Get Affiliates? Here’s How to Find the Right Ones

Running an affiliate program is the easy part. Finding the right people to promote your product? That’s where most people get stuck. If your affiliates aren’t the right fit, you might get clicks but not actual sales.

In this post, we’ll show you how to find affiliate marketers who can really sell, how to reach out to them, and how to build a strong, long-term system that keeps working for you.

Understanding the Landscape

Before you go looking for affiliate marketers, it’s important to first know who they are and why they matter for your business.

Who is an Affiliate Marketer?

An affiliate marketer is someone who promotes a product or service and earns a commission when someone buys using their special link. They don’t sell products directly but influence people to buy through their content.

Affiliate marketers can be:

• Bloggers who write product reviews or how-to guides
• YouTubers who add affiliate links in their video descriptions
• Instagram influencers who promote products via posts and reels
• Telegram or WhatsApp channel admins who share daily deals
• Owners of coupon or cashback websites

These people already have an audience that trusts them, so their recommendations really work.

Why Finding the Right Affiliates is Important

Choosing the right affiliates can help your business grow faster. Here’s why they’re valuable:

1. You only pay when you get results, like a sale or a sign-up.

2. It’s easy to scale – the more affiliates you have, the more sales you can get.

3. They build trust – if someone your customer already follows recommends your product, it feels more genuine.

4. They help with SEO – when bloggers write about you and link to your site, it boosts your ranking on Google.

Where to Find Affiliate Marketers

Finding the right affiliate marketers is the first step to running a successful affiliate program. Here are 6 easy and proven ways to find people who can promote your products and bring in real sales. Whether you’re wondering how to find affiliate marketers for your product or just getting started, these methods will help.

1. Find Affiliate Marketers on EarnKaro

If you’re trying to grow in the Indian market, EarnKaro is one of the best (and often overlooked) ways to find affiliate marketers without spending big money.

What is EarnKaro?

It’s India’s top zero-investment affiliate platform where anyone from students and homemakers to YouTubers and Telegram channel owners can share product links and earn money when someone buys through them.

For brands, it’s a goldmine to connect with real people who are ready to promote. It’s especially useful if you’re exploring how to find affiliate marketers in india on a budget.

Why EarnKaro is Great for Finding Affiliates

• 1 crore+ active users already sharing deals on WhatsApp, Telegram, Instagram, and blogs
• Works great if your brand is on Flipkart, Amazon, Myntra, Ajio, Mamaearth, etc.
• You don’t need ads or agencies, just tap into a ready-made army of Indian affiliates

How to Use EarnKaro as a Brand

1. Partner with EarnKaro and list your products or category
2. Set your commission and any rules for promotion
3. Affiliates will start creating ‘Profit Links’ and share them in their networks
4. You only pay when a sale happens, it’s 100% performance-based

2. Use Google & SEO Tools

Want to find niche affiliates outside networks? Google and SEO tools can help you find bloggers, YouTubers, and creators already promoting similar products. This is a great strategy if you’re not sure how to find an affiliate marketer in your specific niche or location.

How to do it:

• Search things like “best hair dryers under ₹2000” on Google – you’ll find blogs, videos, and reviews.
• Use tools like Ahrefs, SEMrush, or Moz to see who links to your competitors.

Why this works:

• These people already have content that ranks on Google.
• They have an audience that trusts them.
• Many are open to switching links if your offer is better.

Tips:

• Email them personally, mention their content.
• Explain why your product is a better fit.
• Offer a free product sample or demo for review.

3. Join Communities & Groups

Online groups are full of hidden gems, small bloggers, micro-influencers, and new marketers looking for affiliate programs.

Where to look:

• Facebook Groups like “Affiliate Marketing India” or “Niche Blogging”
• Reddit subreddits like r/affiliatemarketing or r/blogging
• Telegram & WhatsApp deal sharing groups
• Discord Servers for marketing and content creators

Why it works:

• You get direct access to active marketers.
• Many are ready to start promoting.
• You can build long-term relationships.

Tips:

• Share helpful tips before talking about your offer.
• Host Q&A or AMA sessions to build trust.
• Be helpful and consistent to stand out.

4. Hire Agencies or Use Platforms

Don’t want to search manually? You can learn how to hire affiliate marketers through agencies or platforms that do the heavy lifting for you.

Top Options:

• Tipalti – Handles payouts and automation.
• Impact.com – Helps with finding influencers and affiliates.
• Breezy, UpPromote, GetReditus – Good for SaaS and B2B.
• Afluencer – Great for finding Instagram and YouTube influencers.

Why this works:

• Saves your time and effort.
• You get a list of hand-picked, quality affiliates.
• They help manage contracts, reporting, and more.

Tips:

• Set your goals and budget clearly.
• Choose a platform that fits your industry.
• Compare their fees with the sales you expect.

5. Go to Events & Meet Affiliates

Meeting people face-to-face is one of the best ways to build trust. Attend affiliate marketing events and expos to connect directly with creators and marketers.

Events to Attend:

• Affiliate World Conference – Held in Dubai, Barcelona, etc.
• India Affiliate Summit – Held in Delhi or Mumbai
• InfluencerCon, Social Media Week, eCommerce expos
• Virtual summits also work if you prefer online

Why it works:

• You can personally pitch your program.
• Build real trust through conversations.
• Meet both solo creators and big affiliate agencies.

Tips:

• Carry brochures or affiliate kits.
• Collect emails and follow up later.
• Offer special bonuses for people you meet at the event.

6. Use Auto-Linking Tools

Some tools automatically turn product mentions into affiliate links. These are perfect for websites and blogs that don’t want to manually join your program.

Top Tools:

• Skimlinks – Turns regular product links into affiliate links.
• VigLink (now Sovrn Commerce) – Works well for global blogs.
• Geniuslink – Great for global redirection and link tracking.

Why it works:

• Helps you reach many websites without doing manual outreach.
• Perfect for content-heavy blogs.
• You don’t need to invite affiliates one-by-one.

Tips:

• Add your affiliate program to these tools.
• Track which publishers are linking to your products.
• Contact high-performers for exclusive deals.

Outreach Templates & Messaging

Once you’ve found the right people like bloggers, influencers, or Telegram admins, the next step is to reach out to them with a great message. Your pitch should be simple, personal, and show what’s in it for them.

Here are easy-to-use templates you can copy or tweak based on where you’re contacting them:

1. Cold Email Template (For Bloggers / Website Owners)

Subject: Let’s Team Up – [Your Brand Name] Affiliate Program 💼

Hi [Name],

I found your blog post on “[Blog Topic]” and really liked how helpful and well-written it was.

I think your audience would enjoy our product – we run an affiliate program for [Your Product], and it could be a great match. Some of our top affiliates are earning ₹[amount]/month.

Here’s what we offer:

✅ [XX]% commission on each sale
✅ 30-day cookie tracking
✅ Banners, creatives, and full support

Would you be interested in joining? Happy to share more details if you’re open to it!

Cheers,
[Your Full Name]
[Your Job Title]
[Your Brand Name]
[Website + Affiliate Program Link]

2. Instagram DM Template (For Influencers)

Hey [Name]! 👋
I really enjoy your content especially your post about [Topic]. I think your followers would love our product, [Product/Brand Name].

We’re running an affiliate program where creators earn money for every sale through their link. No pressure just thought it could be a great fit.

Let me know if you’d like the details 😊

Cheers,
[Your Name]

3. Telegram/WhatsApp Group Message

Hey everyone! 👋
I’m [Your Name] from [Brand Name], and we’re looking for content creators and channel owners to join our affiliate program.

Here’s what you get:
✅ High commissions
✅ Ready-to-share images and text
✅ Live tracking dashboard

Interested? Drop me a message or sign up here: [Affiliate Link]

Let’s grow together! 🚀

4. Forum / Reddit Message (For Communities)

Post Title: Looking for Affiliates in [Niche] – Let’s Earn Together! 💰

Hi everyone,
I’m [Your Name] from [Brand Name]. We’re looking for affiliate partners to promote our [product/category]. You don’t need a big audience, just people who love sharing good stuff.

👉 Commission: [XX]%
👉 Free to join
👉 Top earners make ₹[XX,XXX]/month

If you have a blog, YouTube channel, Telegram group, or even a close-knit community, let’s collaborate.

Send me a DM or check out the program here: [Link]

Tips to Get Better Responses

• Make it personal: Mention something specific about their content
• Follow up in 3-5 days if they don’t reply
• Keep it short: No need to overexplain
• Always include the link to your affiliate sign-up page
• Add a small bonus: Like “First 10 sign-ups get an exclusive reward”

Blog Post Templates to Attract Affiliate Marketers

One of the smartest and easiest ways to attract affiliate marketers without chasing them is by publishing helpful blog posts. These blogs not only help you show up on Google but also build trust and bring in serious affiliate partners automatically.

Here are 4 tried-and-tested blog formats you can use, just customize them based on your brand or product:

1. How-To Guide Template

Title Ideas:

• How to Earn Passive Income with [Your Brand]’s Affiliate Program
• How to Start as a [Niche] Affiliate Marketer and Succeed

Blog Structure:

• Intro: Explain what affiliate marketing is and why it’s a good opportunity in your niche.
• Step-by-Step Guide:
  1. Sign up for your affiliate program
  2. Choose a product to promote
  3. Get your unique affiliate link
  4. Share it on blogs, Telegram, Instagram, YouTube, etc.
  5. Track your earnings and get paid
• FAQs: Answer common questions (like commission rates, payout methods, how to promote)
• Call-to-Action: Add a button or link – “Join Our Affiliate Program Now!”

Goal: Help beginners understand affiliate marketing and guide them to join your program easily.

2. Listicle Template

Title Ideas:

• 5 Best Affiliate Programs for [Your Niche] in India (2025)
• Top Affiliate Networks That Pay the Highest Commissions

Blog Structure:

• Intro: Talk about why affiliate marketing is popular in your niche.
• List Each Program with These Details:
  • Short overview
  • Commission %
  • Pros and cons
  • Who it’s best for
• Optional: Add a comparison table to show how your program stacks up.
• Conclusion + CTA: “Want to earn with [Your Brand]? Click here to join now!”

Goal: Attract people who are Googling “best affiliate programs” and show why your program is a top choice.

3. Product Review / Use Case Template

Title Ideas:

• Why [Product Name] Is the Best Product to Promote as an Affiliate
• How I Made ₹25,000 in 1 Month by Promoting [Your Product]

Blog Structure:

• Intro: Share a real story (yours or a user’s)
• Product Strengths: Why it’s easy to sell (e.g., popular, affordable, solves a big problem)
• Affiliate Angle: How anyone can earn by promoting it
• Proof: Add screenshots of sales, testimonials, or payouts
• Sign-Up CTA: Add a link or button to join your affiliate program

Goal: Show proof that your product works and is profitable for affiliates.

4. Affiliate Education / Resource Hub Template

Title Ideas:

• Affiliate Marketing 101: A Beginner’s Guide for [Your Niche]
• The Ultimate Affiliate Resource Guide for Indian Bloggers

Blog Structure:

• Simple Definitions: What is affiliate marketing? How does it work?
• Stories & Examples: Share beginner success stories
• Toolkits: List tools affiliates can use (e.g., link shorteners, tracking dashboards)
• Tips: How to earn faster or promote better
• CTA: Invite them to your program

Goal: Build trust by offering real value before asking them to join.

Bonus: Add Freebies to Boost Sign-Ups

Add these to your blogs to get more affiliate sign-ups:

• Free Affiliate Starter Checklist (as a downloadable PDF)
• Ready-made Email & DM Templates for outreach
• Earnings Calculator to estimate monthly income
• Invite to a private Telegram/Discord group for affiliates

Tracking & Optimization

Getting affiliate marketers on board is just the beginning. To truly grow your affiliate program, you need to track their performance, see what’s working, and make changes that improve results.

Here’s how to do it in a simple and smart way:

1. Set Up the Right Tracking System

Whether you’re using an affiliate network or running your own program, you need to track clicks, sales, and commissions in real-time.

Tools You Can Use:

• Affiliate Networks like ShareASale, CJ, Awin, Impact.com – they have built-in tracking dashboards.
• In-House Plugins (if you’re doing it on your website): Try Post Affiliate Pro, Tapfiliate, FirstPromoter, or AffiliateWP for WordPress.
• Google Analytics + UTM Links: Great for tracking where your traffic is coming from.

What You Should Track:

• CTR (Click-Through Rate): Are people clicking the links?
• Conversion Rate (CR): Are clicks turning into purchases?
• Earnings Per Click (EPC): How much money are you making per click?
• Total Sales/Leads
• Refunds or fake leads
• Which product/pages are getting the most action

2. Spot Your Top & Low Performers

Once you’ve got the data, it’s time to see who’s doing well and who needs help.

Group Your Affiliates Like This:

• Top Performers: Give them special bonuses, higher commissions, or early access to new products.
• Mid-Level Affiliates: Help them improve with better images, content tips, or promo ideas.
• Low or Inactive Affiliates: Follow up. If they’re not active even after help, it’s okay to remove them.

3. Improve What’s Already Working

You don’t always need more affiliates; you can just optimise what’s already there.

Easy Ways to Improve Results:

• Better Creatives: Test new banners, product images, or email templates.
• Try A/B Testing: Test different versions of your landing pages.
• Update Affiliate Content: Share ideas for festive offers or trending topics (like Monsoon Sale, Diwali Deals).
• Use Shorter, Branded Links: Short links look cleaner and get more clicks (try Bitly or Rebrandly).

4. Stay in Touch With Affiliates

Affiliates who hear from you regularly feel supported, and they perform better.

What You Can Do:

• Send a monthly newsletter with updates, deals, and tips.
• Create a Telegram, WhatsApp, or Discord group just for affiliates.
• Give shoutouts to top performers on social media or emails.

5. Handle Payouts & Trust Issues Smoothly

Affiliates trust you more when they get paid on time and the system is transparent.

How to Do It Right:

• Use tools like PayPal, Razorpay, or Tipalti for fast and secure payments.
• Keep proper records for tax, KYC, and invoices.
• Watch out for fake leads or spam using IP tracking or sudden traffic spikes.

6. Review Your Program Every 3 Months

To keep things fresh and growing, audit your program every quarter.

Things to Review:

• How much traffic vs. how many sales?
• What feedback are your top affiliates giving?
• Should you increase commissions or give performance bonuses?

Conclusion

Great products don’t sell on their own; people sell them. And that’s exactly what affiliate marketers do.

If you want to grow your business without spending a ton on ads, start building your team of affiliates now.

Who knows? Your next big success could start with just one message you send today.

FAQs