Podcasts are a new way to reach out to the audience through audio format. These days people do not wish to read or consume long-format content. Rather, they prefer audio over written format. This is an excellent way to build your brand and attract the potential audience as well as add value to the niche. A podcast can drive traffic back to your website, as every podcast has a backlink to your website.

Podcasts are a set of audio files which a user can subscribe to, download and listen to them anytime they want. These podcasts can develop an intimate connection with your audience as they have high levels of engagement. Do you wish to increase your brand value? If yes, then wait no more and start creating audio content for a podcast.

Who is it for?

Starting a podcast is an easier and a convenient option for marketing purposes. Podcasts can be started by anyone who wishes to be known as a brand or to sell a product or service to customers. It grabs the attention of customers who do not wish to read long-format content. Your content becomes highly targeted, and the people who are interested in your product will automatically seek you out.

How To Start a Successful Podcast?

Come up with a topic

Before you start podcasting, you should identify the premise or a theme that has relevancy and readability. There should be good content about that theme, or you can just come up with 10-15 topics on a particular theme before committing to a theme. You should also check out other podcasts that are already there and gauge their popularity.

Design a description

In order to give your brand value, you should create a description or artwork that makes your brand or podcast stand apart. You can design a description related to your theme or the product (or service) that you need to sell.

Record your content as audio files

Usually, you can record your audio files in .mp3 format, which can be distributed on various platforms like iTunes, radio and more. MP3 format is easy to download, distribute and stream. Hence, you should always record your content in this format only.

Host your Podcast

Hosting your podcast is necessary to store and distribute your audio files. The best hosting companies provide benefits like analytical reports, marketing tools to grow your audience, social sharing options and more. It gives your content the value you’ve been looking for by providing uninterrupted access to your podcasts.

Syndicate your audio files into RSS Feed

It is of utmost importance that you convert your audio files into an RSS feed. It makes your content easier to distribute, download or stream on any device on demand of the viewers. In order to create an RSS feed for your podcast, you need to have some knowledge of coding. But, if you do not know anything about coding, you can simply create an RSS hosting account, sign up and eliminate all the technical hang-ups that might come your way.

More ways to earn money online

There are other methods in the market which are equally effective for branding yourself or selling your products. For instance, you can become social media influencer or start a blog related to your topic.

If you are looking for a simple way to make money online in India while you set up your podcast, then you can head over to EarnKaro. EarnKaro is India’s top social e-commerce platform. By downloading and signing up on the app for free, you can share curated deals or make profit links for products you like from top sites like Myntra, Flipkart, Ajio etc. You can then share these links with your friends on WhatsApp, Facebook or other social platforms. As soon as a person shops from your link, you’ll earn a profit. When your confirmed profit is above Rs. 10, you can request for a bank transfer. You can even earn by referring your friends to join EarnKaro. So, start your #KamaiPakkiHai Journey today!

Also check out some other ways to earn money:

Surabhi Saxena
Combine the creativity and curiosity of a centaur, and the dependability and attention to detail of a ram, Surabhi is what you get! You wouldn't be entirely wrong if you call her Auguste Rodin's muse - her friends and family bet that 'The Thinker' is inspired by her. She's also a pluviophile who loves cracking not-so-appropriate meal time jokes, as well as binging on romance fiction and Lana Del Rey.


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