YouTube is, by far, the most widely used digital platform to earn money. One enjoys the level of flexibility, freedom, and self-accountability it brings to work. If successful, YouTube influencers can attract huge traffic that can result in endless income. You just need to be consistent in your approach and fulfill the needs of your target audience.
How Much Does A YouTuber Earn?
Initially, your energy should be oriented towards discovering the traction for your channel. Other than the essentials like Lightening, Background, Camera, Microphone, etc you need to focus on the content. The more you concentrate on the content, the better it is. However, post monetization, you can expect to earn anything between Rs. 700/- & 80,000/- a month. Depending on the success of your channel, this figure can soar much higher.
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What Are The Ways To Earn Through YouTube?
Generally, a YouTuber earns through any or all of the following mediums:
a. Views: It implies the number of people who watch your video. Higher the watch time, the higher would be the income earned. The income also depends if your YouTube content is monetized by banner or roll out ads. Typically, a YouTuber in India makes $1 – $7 per 1000 views.
b. Advertisements: Another way to generate a considerable amount of earnings is through advertisements. The catch, however, is that the advertiser will pay you only if a viewer spends minimum prescribed time (usually 5-30 minutes) watching the ad.
c. Subscribers: You must have at least 1000 subscribers to start monetization on your channel.
d. Sponsorship: A brand can pay you anything starting from Rs.5000/- to a few lakhs through sponsorship. In return, you have to promote their products or services to your audience.
e. Affiliate marketing: It refers to earning money by making referrals. Touted as an effective method, this involves earning a commission by promoting someone else’s products.
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How Can I Popularize My Channel?
There are numerous methods to enhance the visibility of your channel. Some of the useful techniques include:
a. Using analytics prudently: YouTube provides useful statistics for all your videos. You can view the video analytics in your settings and augment your strategies accordingly.
b. Monitor your SEO: Steps like optimizing your title, using right tags, writing appropriate meta data, using right keywords etc., add up in ranking your videos organically.
c. Make videos on niche subjects: Although you might dread it, educating your audience on niche subjects will attract higher traffic. You will be able to maximize the first-mover advantage.
d. Call to action (CTA): Ensure that your video always ends with a ‘call to action’ prompt. You must try to engage your advice with a social or meaningful message.
How Can I Grow My YouTube Channel?
Growth relies on factors like quality of videos, creative content, engaging video editing etc. Besides these, there are several ways to captivate your audience and reach newer ones. Some of the effective ways are mentioned below:
a. Starting a new channel on a different subject: You can create a new channel on a different subject than the existing one. Once you have your followers, it is extremely easy to divert them to your new channel.
b. Be persistent: One of the major reasons that determine your success is perseverance. Your audience would like to keep hearing from you on a regular basis.
c. Post Appealing Thumbnails: Make your audience fall in love with the aesthetics of your video. A glossy thumbnail makes one want to watch the video.
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d. Create a Stunning Website: The aim to reach the maximum audience must be achieved through all possible means. Creating an informative website would help your followers understand your dynamics with a deeper sense.
If you are dynamic and passionate about being a YouTuber then start trying and do not get demotivated if you don’t get instant success. Always remember, good things take time. And if you need a stepping stone into the YouTube world, send in your CV to hr@cashkaro(dot)com.