YouTube is, by far, the most widely used digital platform to earn money. One enjoys the flexibility, freedom, and self-accountability it brings to work. If successful, influencers can attract huge traffic, resulting in endless YouTube income. You need to be consistent in your approach and fulfil the needs of your target audience.
YouTuber Income In India
On this page:
- YouTuber Income In India
- How Much Does YouTube Pay in India?
- How to Earn Money From YouTube in India?
- List of TOP 8 Ways to Earn Money from YouTube in India
- How to Setup a YouTube Channel?
- 4 Tips to Grow Your YouTube Channel
- How to Increase the Visibility of YouTube Channel?
- List of Top 5 Earning YouTubers in India
Note: These numbers may vary from country to country and niche to niche.
According to the report from AmbitionBox, the average income of an Indian YouTube Content Creator is ₹4,17,759/Annually. Depending on the success of their YouTube channel, this figure can soar much higher. Here are the top-earning YouTubers in India with their income and subscribers.
Initially, your energy should be oriented toward discovering the traction for your channel. You need to focus on the content besides the essentials like Lightening, Background, Camera, Microphone, etc. The more you concentrate on the content, the better it is.
How Much Does YouTube Pay in India?
How to Earn Money From YouTube in India?
Not every YouTuber and every channel may be able to use everything. So, choose what works for you and try it for a month or two. You either continue with alternative revenue methods or continue to expand your current monetisation avenues. Here we are listing some ways that are proven when it comes to earning money from YouTube.
List of TOP 8 Ways to Earn Money from YouTube in India
There are many ways to earn money as an Indian YouTuber. Below are the 8 best ways:
1. YouTube Partner Program
What is the YouTube Partner Program?
Creators now have more access to YouTube resources, monetization tools, and Google Creator Support teams, thanks to the YouTube Partner Program (YPP). Additionally, it enables sharing ad revenue generated by the creator’s content.
How to join the YouTube Partner Program?
The YouTube partner program grants advertising revenue to the users. Anyone can become a YouTube partner by following the steps below:
1. Sign in to the YouTube account that you want to monetize
2. Click the icon for your account in the top right corner
3. Open YouTube Studio
4. In the left menu, click on Other Features –> Monetisation
Agree to the YouTuber Partner Program terms.
6. Create a new AdSense account or connect an existing one to your channel (You need an AdSense account to get paid)
7. Set your monetization preferences.
8. If your application for the YouTube partner program gets approved, you’ll receive the following email informing you about the approval of your monetization application.
YouTube partner program Guidelines:
You can apply for the YouTube partner program only after reaching the 1000 subscriber threshold. Once you reach there, you will be eligible to earn advertising revenue.
- Your videos must follow YouTube advertising guidelines.
- You must have 4000 valid public watch hours within the last 12 months.
- Your location must be eligible.
- Your Google AdSense Account must be linked to your YouTube channel.
Check out all other guidelines by YouTube and once you meet all these requirements, you can apply by clicking on the monetization section on your profile page.
2. Affiliate Marketing on YouTube
You can become an Affiliate Marketer on YouTube and earn money by making referrals. You can earn a guaranteed commission by promoting products in your videos and adding affiliate links in your video description.
How to Start Marketing on YouTube?
1. The first step to begin affiliate marketing on YouTube is to select a niche. Your niche can be anything from gaming to product reviews to fashion.
2. Then, choose an affiliate network like EarnKaro. On EarnKaro, you can partner with more than 150+ brands by signing up for free.
3. Now copy the affiliate link of the products you want to promote and share them in your YouTube video’s description. Check out this example below
Now, every time someone shops through the link in your description, you will earn a commission.
You can also promote your affiliate links through YouTube shorts.
Join 150+ High paying affiliate programs from top brands in India. Earn up to ₹50,000/month by sharing affiliate links on YouTube videos. Click on the button below to start affiliate marketing.
We would also recommend you to check our YouTube Affiliate Marketing Guide, where we have mentioned the step-by-step process of starting affiliate marketing on YouTube with Pros and Cons.
3. Create Sponsored Content for Brands
If your YouTube channel is doing well in terms of views & subscribers, then you can do sponsored content for companies. A brand can pay you anything from around ₹5000 to a few lakhs through sponsorship. In return, you have to promote their products or services to your audience.
Steps to Create Sponsored Content on Youtube:
1. Reach brands or companies
You will first have to reach out to companies with a proposal stating that you are willing to promote their company or product through your YouTube videos.
2. Sign Contract
If the company accepts your proposal, then a contract will be signed between both parties specifying the number of videos to be created by you and the amount that the company will pay you for each of your videos.
3. Create Video
Now create your sponsored video after taking approval for the scripts from the company. The company will pay you on the basis of the terms that were signed.
Check out this sponsored video by Shraddha for Swiss Beauty.
4. Create and Sell your Own Product or Merchandise
Monetizing a YouTube channel and engaging with the audience can be done by creating and selling merchandise. To create and sell your own merch on YouTube, follow these steps:
Design the Merch
The first step is to create a design that represents your business and interests your target audience. You can make designs for t-shirts, hoodies, hats, stickers, or other products.
Select a Print-on-Demand Service
The next step is to choose a print-on-demand service like Printrove, Qikink, Blinkstore, etc., that will enable you to upload designs and sell products without keeping any inventory or shipping products.
Establish Your Online Store
Now create an online store for your brand by registering on your preferred print-on-demand service. You can customize your store with your branding and upload your designs.
Promote Your Merchandise
Promote your merch to your audience by creating a video or social media post. Include links to your store in your video descriptions or on your channel page. Watch the video below featuring Kylie promoting the launch of the new Kylie Cosmetics Mascara.
The print-on-demand service will handle printing, packaging, and shipping when someone orders your merch. You’ll receive a portion of the sale as a commission.
Ensure that you price your merch appropriately, and make sure that the commission you receive covers your costs and generates a profit.
Moreover, we have also created an amazing guide on how you can earn money from Facebook online in India. We have also added some important resources that will help you in starting. Do check it out now.
5. Get Your Fans to Pay You Directly
1. YouTube Premium
You don’t have to take any additional steps to enable YouTube Premium revenue. You will receive a portion of a viewer’s YouTube Premium subscription charge if they watch your material while subscribing. Every video you upload that complies with YouTube’s Community Guidelines can earn money from YouTube Premium.
2. Super Thanks
With Super Thanks, creators may get money from viewers who want to express their appreciation for their videos even more. The ability to post a unique, vibrant, and personalized comment in the video’s comment section is available to fans that purchase a one-time animation.
3. Super Chat
During live broadcasts and premieres, fans can interact with creators using Super Chat and Super Stickers. Fans can purchase Super Stickers to acquire an animated graphic that appears in live chat or Super Chats to highlight their message within a live chat.
6. YouTube Shorts
YouTube has created a special $100M YouTube Shorts Fund. The company will compensate thousands of high-quality content creators monthly for making the platform more fun. So, create unique and compelling content that draws in a good audience.
For example, this short video by The Bee Family has 48M views.
7. Use Crowdfunding
Crowdfunding is a good way to make something happen when a lack of money prevents an idea from being implemented.
If your idea is interesting enough, you can ask your audience and the crowdfunding community for assistance with better equipment purchases, actor hiring, or other production costs.
Here are 4 well-known platforms for crowdfunding that you can use.
You can launch new products using these platforms, finance your ideas and side ventures, and ask for donations from your fans.
8. License Your Content to The Media
You can license your content in exchange for money if you happen to make a popular viral video.
If your videos go viral, you might hear from TV news organizations, morning shows, online news websites, and other creators regarding the rights to utilize your content.
A marketplace like ViralHog, Storyful, or Jukin Media is a good way to list your videos so that the right people may find and buy them.
How to Setup a YouTube Channel?
1. Log in to your Google account:
A Google account is required to become a YouTube creator. Using an existing personal account is an option, or you may create a brand-new one just for your YouTube channel.
2. Configure your Channel:
Go to the YouTube homepage after creating a Google account. To humanize your YouTube channel, click the avatar icon in the top right corner of the screen. YouTube will then request your first and last name on the next screen. The name you choose will be used to identify your YouTube account.
3. Add Visuals
There are numerous moving pieces on every YouTube channel. It is necessary to follow the best practices while personalizing your YouTube channel. Select ‘Customize Channel’ from the menu. Include your YouTube cover photo and profile picture. The following are the recommended dimensions for images on YouTube:
- Channel icon: 800×800 pixels,
- Channel banner: 2,560×1440 pixels, safe area for mobile and web, is 1,546 x 423 pixels.
To ensure nothing crucial is omitted, YouTube lets you preview and crop your creatives before posting them. It could take some trial and error to get this right, but doing it ensures that your account will look professional and contribute to the visual appeal of your channel.
4. Don’t Forget the ‘About’ Section
Now that you’ve included the essential information and photographs, it’s time to give your YouTube channel some personality with a lovely introduction that explains who you are, where you’re from, and what your channel is all about. The ‘About’ portion of your profile draws both leads and followers. Here, you can interact with your audience on a personal level and invite them to follow you on social media through buttons and links.
4 Tips to Grow Your YouTube Channel
Growth of an YouTube Channel relies on factors like the quality of videos, creative content, engaging video editing, etc. Besides these, there are several ways to captivate your audience and reach newer ones. Some of the effective ways are mentioned below:
1. Starting a new channel on a different subject: You can create a new channel on a different subject than the existing one. Once you have your followers, diverting them to your new channel is extremely easy.
2. Be Persistent: One major factor determining your success is perseverance. Your audience would like to keep hearing from you on a regular basis.
3. Post Appealing Thumbnails: Make your audience fall in love with the aesthetics of your video. An impactful thumbnail makes one want to watch the video.
4. Create a Stunning Website or Blog: The aim to reach the maximum audience must be achieved through all means. Creating an informative website would help your followers understand your dynamics more deeply.
If you are dynamic and enthusiastic about being a YouTuber, start trying, and do not get demotivated if you don’t get instant success.
Also, check out our recent blog, where we have mentioned some of the top ways to earn through Insagram online. Do have a look.
How to Increase the Visibility of YouTube Channel?
There are numerous methods to enhance the visibility of your channel. Some of the useful techniques include:
1. Using Analytics Prudently
YouTube provides useful statistics for all your videos. You can view the video analytics in your settings and augment your strategies to increase views on your YouTube videos accordingly.
2. Monitor your SEO
Steps like optimizing your title, using the right tags, writing appropriate metadata, using the right keywords, etc., add up to ranking your videos organically.
3. Make Videos on Niche Subjects
Although you might dread it, educating your audience on niche subjects will attract higher traffic. You will be able to maximize the first-mover advantage.
4. Call to Action (CTA)
Ensure that your video always ends with a ‘call to action prompt. You must try to engage your advice with a social or meaningful message.
Inform your followers on other social media platforms whenever you add a new YouTube video. A little teaser video is a useful tool for this. For instance, A one-minute teaser for a new YouTube video can be made and posted on your Facebook page, along with a link to the full video on your YouTube channel.
6. Nurture a Community
YouTube is a social network, more than just a video search engine. You must, therefore, use YouTube like other social networks if you want to increase your visibility. In other words, actively engaging your audience and consistently sharing videos are necessary.
It is also very important for you to learn how the YouTube algorithm works and how it ranks videos so that you can optimise your content wisely.
In addition to this, we have recently published a blog covering how you can make money on YouTube without making videos. Don’t forget to check.
List of Top 5 Earning YouTubers in India
Below is the list of the top 5 Indian YouTubers Earning from affiliate marketing. Most of their income comes from Affiliate Marketing. So, how do they earn through Affiliate Marketing? YouTubers promote their affiliate links in their video description or on their channel bio. Like there is a very popular line that you must have heard in many YouTube videos: (check the link to the product down in this video description and get ….)
|YouTuber Name||Channel Name||Subscribers||Estimated Monthly Earning|
|Ajey Nagar||Carry Minati||37.5 million||16 Lakh+|
|Bhuvan Bam||BB ki Vines||25.6 million||25 Lakh+|
|Ashish Chanchlani||Ashish Chanchlani Vines||28.9 million||30 Lakh+|
|Amit Bhadana||Amit Bhadana||24.3 million||30 Lakh+|
|Gaurav Chaudhary||Technical Guruji||22.7 million||1 Crore+|
1. Ajey Nagar (CarryMinati)
Famous for his YouTube Chanel Name “CarryMinati,” Ajey Nagar is a YouTube content creator and a singer. He was born on June 12, 1999, in Faridabad, Haryana. He currently holds the title of most subscribers in India.
Subscriber count: 37.5 million
Estimated Monthly Income: 16 Lakh+ – Source (caknowledge.com)
2. Bhuvan Bam (BB KI Vines)
He is known for his YouTube channel named ‘BB KI Vines.’ Bhuvan Bam is one of the most loved YouTube influencers in India. He is a comedian, singer, and songwriter and is the second most subscribed YouTuber in India.
Subscriber count: 25.6 million
Estimated Monthly Income: 25 Lakh+ – Source (caknowledge.com)
3. Ashish Chanchlani (Ashish Chanchlani Vines)
Ashish Chanchlani holds the title of having 2nd most subscribers in India. His channel name is Ashish Chanchlani Vines.
Subscriber count: 28.9 million
Estimated Monthly Income: 30 Lakh+ – Source (caknowledge.com)
4. Amit Bhadana (Amit Bhadana)
Amit Bhadana is the 4th most subscribed YouTuber in India. His channel’s name is Amit Bhadana. He came into the picture when one of his videos got featured on YouTube’s global Top 10 Videos list.
Subscriber count: 24.3 million
Estimated Income: 30 Lakh+ – Source (caknowledge.com)
5. Gaurav Chaudhary (Technical Guruji)
Gaurav Chaudhary is a tech YouTuber who lives in Dubai. He is one of the most earning tech YouTubers in India.
Subscriber count: 22.7 million
Estimated Monthly Income: 1 Crore+ – Source (caknowledge.com)
Last but not least don’t forget to check one of our most popular blogs which is basically a guide on how we can use pinterest to earn money online. Do give it a read.
As stated clearly in YouTube’s guidelines. One must have at least 1000 subscriber counts and 4000 minimum watch hours in the past year to make money on YouTube.
As per a Youtube earning calculator from the influencer marketing hub, We can earn somewhat from $0.77 – $1.28. But again, it is just an estimation, and it totally depends on various factors like Location, Niche, and engagement rate of the video.
Yes, it will not be wrong to say that YouTube is one of the most trending and major modes of income for many people in the world.
Yes, YouTube practices a monthly payment system where you can decide to pay every month automatically.
Yes, earning money from YouTube is as difficult as it is for other professions. Because you always try to deliver the best and unique content to your audience, which is subject to many factors like trends and interest changes. So, keeping up and working hard is the only option available to grow on youtube.
If we talk about the average pay of Youtube, then it pays somewhere around $0.18 per ad view.
If you are just a beginner and it has not been a long time since your channel got monetized, then you can easily earn around $0.5 to $6 per 1000 views on your video.
If you have crossed the mark of 1 million Youtube Views, then you can expect to earn somewhere around $2,000 to $8,000. But then it also depends upon the location and the niche of the Video. This number goes higher when it comes to the high-potential niche
If you are wondering if you can earn through Youtube Videos, then let me tell you that you can definitely do that, as there are some platforms like Paid2YouTube pay you for watching videos.
As per the report from glassdoor.com, an average Youtuber earns somewhere around ₹23000/month. This number can go even higher for well-established Youtubers.
Youtube is an Ocean full of earning opportunities for each type of content. But if we talk about the higher paying niches or content, then the content related to Making money, Finance & Investing, and electronics tend to pay higher than others.
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