Writing is a healthy habit which elevates our intellectual standards while providing us with a sense of content. Having a flair for writing is a talent most people wish for. Do you fall into the category of these talented people who can weave magic with words and understand the power of content? Why not utilize your writing skills to make money? Apart from the gratification that you already receive as a writer, this could be worth even more. Every company includes Blogging as a part of its marketing strategy, and it is proving to be highly beneficial. Since bloggers are in high demand, Blogging is a great way for you to earn money online.

What is Blog Writing?

Blog Writing refers to the process of setting up an author platform to market your content. You could write content for a client or run a personal blog to showcase your knowledge and skills regarding a particular niche.

How to Start Blogging in India?

Blog websites such as WordPress, Wix, and blogger.com allow users to start their blog site without having to spend a dime. As per the features of the blogging platform, you can customize your site using several themes and templates and even add multiple elements to your pages, from multimedia widgets to backgrounds, menus, typography, forms, and video boxes.

How Much Does a Blogger Earn in India?

The pay scale for bloggers varies everywhere. A lot of factors govern your income. They can be the topics you write about, the audience you have, the traffic you get, the company that you write for, etc. A blogger earns 1.3 lacs to 5.5 lacs a year, depending upon the factors mentioned. Freelance bloggers can earn Rs. 200-7,000 per blog. If you are a corporate blogger, then you will be paid relatively more. According to the report by ambitionbox, the average salary of a blogger in India is ₹ 3.0 LPA, whereas it can go up to ₹10.0 LPA and even way more in the case of successful bloggers.

Average Income of an Indian Blogger
Average Income of an Indian Blogger

List of Top 8 Ways to Earn Money by Blogging in India

Many blogging platforms can help you earn money as a blogger. However, some of these ways may take time before they start rewarding you. This is precisely why these ways are a better choice for monetising your blogs than waiting for the blog started by you to get good traffic.

1. Advertising

Advertising plays a major role in spreading and expanding the popularity of anything. You can advertise certain products on your blog and be paid by the retailers. If your blog has good traffic, then these advertisers will be willing to pay you to get featured on your blog. Some ad networks like Google AdSense act as middlemen and make it easier for bloggers with less traffic to publish paid ads on their blogs.

2. Affiliate Marketing

Affiliate marketing is another prominent way to make money through your blog. You can earn money based on clicks and sales by providing a product link for sale on a site (like Ajio and Myntra) in your blog. As the reader of your blog opens the link given on your website and makes a purchase, the retailer gives you a commission for that particular sale. As it is extremely easy to sign up for affiliate programmes, this is a great way to monetise your blog.

3. Paid Reviews

You can write a review of a product, a book etc. and be paid for it. Many retailers are looking for bloggers who can write a review for their products and eventually spread it on social media platforms. Websites like SponsoredReviews and PayPerPost help you connect with these retailers and choose your preferred business.

4. Teach Online

If you have enough traffic on your blog or write for a company with a substantial audience, you can also teach something online and get paid for it. You can write blogs about topics that are informative and searched frequently. You can provide practice tests for different courses and tips to crack them. Many students benefit from such posts and online tutorials and readily sign up for these. Also, have a look at some of the best platforms to earn money online, along with blogging.

5. Blog for a Company

Most bloggers do not have a good audience and blog traffic. Hence, getting money from them can take much time. If you want to earn money quickly, you can become a blogger for an established company. Most companies need bloggers to write about their products and market content in a commercial setup. Apply at these companies, and you can get paid decently.

Blogging is a new-age marketing technique that is becoming more and more popular. So, utilise your skills in the best possible manner to earn money from the convenience of your home. Along with this, you can also become a social media influencer to earn a good income.

 6. Sponsored Products / Posts

You can even write sponsored blog posts for other brands where you can feature that brand specifically on your blog, as these brands are continuously searching for these types of sponsored blog posts for them. And if your website has some good traffic and authority over topics, you can reach brands similar to your blog niche by connecting with the person in charge of the brand’s content marketing. You can easily connect to them through social platforms like LinkedIn.

7. Direct Advertisements

If your blog has a good number of quality web traffic, then you can easily utilise it and earn by directly featuring other brands through banners and popups in your blog. Several brands are constantly in search of these types of advertisement opportunities. You can easily earn anywhere from Rs. 40,000 to 1,00,000 by featuring other brands in your blog.

8. Sell Backlinks

Backlinks are one of the major ranking factors for any website. Therefore, there are a lot of brands that are searching for these backlinks. You just have to hyperlink other brands’ website URLs on some certain keyword, and you can earn somewhere around 100$ for each backlink that you provide to others.

How to Generate Traffic On Your Blog?

  • Post regularly
  • Post quality content
  • Optimize your blog for SEO
  • Use appropriate tags
  • Use attractive visuals
  • Analyze the performance of your posts


Can You Make Money from a Free Blog?

Yes, you can earn from a free blog easily in India. There are a number of blogging sites available where you can publish your blogs and earn money by monetizing it. Here are some of the most used free blogging sites where you can publish your content:
1. Blogger
2. Wix
3. WordPress
4. Medium
5. Vocal. media

How Much Does a Beginner Blogger Earn in India?

Average part-time bloggers can earn some were around Rs. 20,000 to Rs. 30,000/month in India.

Is blogging successful in India?

Yes, blogging is successful in India as all the brands include it in their marketing strategy. It is also one of the cheapest way to get quality users.

Who is the biggest blogger in India?

Some of the most inspiring bloggers in India are
Amit Agrawal (labnol.org)
Harsh Agrawal(shoutmeloud.com)
Faisal Farooqui (mouthshut.com)
Shradha Sharma(yourstory.com)

How to write a perfect blog?

A key to writing a perfect blog is hidden in its research. Here are some of the tips for writing a perfect blog:
1. Write for the audience. Not for ranking.
2. Provide authentic information.
3. Provide facts in your blogs.
4. Add research
5. SEO optimise your content   

How can I earn money from a product review blog in India?

You can easily earn by providing affiliate links on your product review blog. Generally, people provide product details, and then they give buy links in their blog posts.

Some Other Ways to Make Money Online:

Shailesh Thakran holds 7 years of experience in Affiliate marketing, Content & SEO. He graduated from the Ambedkar DSEU Shakarpur Campus-I 2015 in Instrumentation & Control Engineering. He is involved in different organizations/startups in structural, design and content marketing efforts. His special interests include Blogging & Automobiles. When not working, he likes cycling, gardening and reading.


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