Struggling with content ideas? Look no further! We’ve compiled the best Instagram post ideas in this blog to help you dazzle your followers. From stunning selfies to travel adventures and beyond, get ready to up your Instagram game and keep your feed fresh and engaging.

List of 25 Best Instagram Post Ideas

1. Behind-the-scenes

Followers love getting a peek behind the curtain because it helps them see the real, genuine side of the brand. It’s like a breath of fresh air from all the usual product posts and helps build trust.

One thing is that behind-the-scenes content can be casual. That’s why some brands like to share these sneak peeks through their Stories, where it can be more casual and fun!

Check out how GoodFellas.Studio posted BTS shots of their ad film for Microsoft.

behind the scene

2. Motivate Your Followers with a Quote

Inspirational quotes are like those heartwarming movies we all love – like a ray of sunshine in a world full of negativity online. People are looking for that boost of positivity.

It brightens up your followers’ day and helps build a special connection between them and your brand, which is a total win-win!

When you use inspirational quotes, remember a few things: Make sure the picture looks amazing with vibrant colours and cool designs. You can use tools like Canva to make it super easy. And always remember to credit the person who came up with the quote, like Business Insider India did in their recent post.

inspirational  quote

3. Product Displays

Instagram isn’t just for sharing pics with friends anymore – it’s become a hot shopping spot! People are hopping on Instagram to discover new products and shop like never before. Because of this, a lot of businesses are hopping on board to market their products, attract new clients, and increase sales. Check out this example from Samsung below.

product display

Instagram made it even easier with Shoppable Posts! Now, businesses can not only catch the eye of potential buyers but also make it super easy for them to hop over to their websites and get their favorite things.

4. Contests and Giveaways

If you want to get people excited about your brand and get them talking, contests and giveaways are where it’s at!

Contests can really get people buzzing about your brand. Plus, they often lead to lots of social proof and content your audience creates.


For the best results, offer a prize that really speaks to your core audience, even if it’s not something everyone would go crazy for, as Zebra Pen USA did above. Sure, everyone likes a free phone, but it’s better to focus on people who could become your actual customers and engage with them.

5. User Generated Content

User-generated content (UGC) is like magic for your Instagram!  It shows that you’re super engaged with your community, and it makes everyone feel warm and fuzzy.

Using UGC is super easy and a powerful way to promote your brand without being too in-your-face. Check out how Levi’s does it.


To get more UGC, chat with your followers and tell them what content you’d love to see. Give them a hashtag to use, and when they post content with it, you can share it on your profile with their permission.

6. Share Memes

Let’s sprinkle some human charm and a dash of humour into your brand strategy with relatable memes that resonate with your audience.

When executed masterfully, memes can work wonders for elevating brand recognition and forging a deeper bond with your beloved customers. They serve as a delightful avenue to reveal your genuine personality and connect with people more heartfeltly. Check out how Zomato created a meme around Friendship’s Day.


Remember the golden rule: keep them funny, timely, and oh-so-relatable. You might even hit the elusive jackpot of going viral with a stroke of luck. However, having a trusted second opinion is always wise to save you from the dreaded cringe factor before you hit that ever-enticing “post” button.

7. Product Tutorials

Video tutorials are like the superhero of content – they swoop in with immediate, real-world benefits for your target audience.

A mere thirty-second video showcasing how to effortlessly wield, care for, or set up your product can wield mighty results. Your customers won’t just like this content; they’ll love it! And if you manage to shine a spotlight on just how simple or game-changing your products are, you could be in for a sales bonanza just like Dyson did in this post below.

product tutorial

8. Product Tags

You’re scrolling through your Insta feed and spot a product you can’t resist. But hold up, instead of the usual hassle of hunting down details and going through a maze of links; there it is – product tags! You get the lowdown on the product’s name and price with a simple click. One more tap, and you’re whisked away to a screen where you can seal the deal. Look how Sephora got creative and made a shoppable post for acne-treating products.

product tag

Instagram has upped its game with product stickers for Stories. These stickers let users view product information with a single tap. They can dive into the details and even make the purchase right there.

9. Hyperlapse Videos

Breathe life into the ordinary with captivating hyperlapse videos. It’s the skill of transforming everyday events into captivating visual journeys that will entice your viewers.

Hyperlapse involves snapping still shots at different spots along your path or circling an object and then putting them into a warp-speed video. The result? Even the most ordinary subjects might appear like they are right out of a dream thanks to this thrilling time-lapse journey. Check out how Matthew Vandeputte creates hyperlapse videos.

Think about it – you can unveil the bustling activity of a busy street corner, the transformation of a blooming flower, or the fascinating flow of clouds in the sky.

10. Pop Quizzes and Puzzles

Want to jazz up your social media game and get more likes and comments on your posts? Here’s a friendly tip that’s tried, tested, and true: Ask your audience a question!

Quizzes are your best buds here. They grab your audience’s eyeballs and invite them to join the conversation and share their thoughts. Like this example below.

Now, let’s talk puzzles. They pique people’s curiosity and make them quest for answers. It’s the friendly competition element that kicks engagement into high gear. So, next time you post a puzzle, consider it an element for turning your audience into super-engaged, fun-loving fans!

11. Throwback Posts

Here’s a little secret that everyone loves: nostalgia!

Why not dive into the warm embrace of “throwback” posts to celebrate your business’s roots and cherish its journey? It’s like adding a dash of #vintagelove to your brand, and your audience will absolutely eat it up!

12. Reply to Questions

Instagram creators can now spice up their comment game on Reels with none other than another Reel! Because, let’s be real, sometimes words just can’t do justice to a question or a reaction.

reply to questions

With Reel responses, you dive headfirst into the “show, don’t tell” philosophy. It’s like opening a treasure chest of creativity and taking your interactions to a new level of fun and flair like BEE KIND® did above.

13. Industry Trends

Share your niche’s hottest happenings with your audience. If it piques their interest or you’re eager to hear their thoughts on it, don’t hesitate to post about it. After all, the whole point is to inform your followers and start conversations.

14. Use Illustrations

Illustrations make understanding complex concepts effortless and are like a friendly wave that says, “Hey, check this out!”

These attention-grabbing posts are like magnets for your audience, keeping them hooked and excited. But here’s the trick – make sure your illustrations match your brand or what you’re all about to keep things on point.

Get creative with your illustrations to show off cool ways to use your products. Whether it’s a step-by-step guide or a ‘how-to’ tutorial, illustrations give your content that extra oomph and make it super easy for your audience to get what you’re sharing.

15. Recommend a Favorite App

Got a game-changing app that’s simplifying your life? Don’t keep it a secret!

Take a screenshot to give your followers a sneak peek, and share a few sentences on how this app is your ultimate sidekick. Encourage them to share if they’ve tried it too, and even spark a conversation by asking about their favorite apps.

16. Debunk Industry Myths

Myths and misconceptions abound in today’s information-heavy digital landscape. But as a seasoned business owner, you’re the authority in your field.

Let’s put the record straight! Craft a post that debunks some of these common myths, like this post below from amlatnaturalleskincare, sharing your expertise and shedding light on the truth. Your target audience will value the insightful information you present.

debunking myths

17. Affiliate Product Review

If you’re affiliated with products in your niche, you often have access to high-quality images for your social media posts. But remember, always ensure you have the necessary permissions.

Crafting an engaging Instagram caption is key. Share your own or showcase another user’s positive experiences with the product. You can also include a link to a more detailed review on your blog, in a Story, or your bio.

18. Establish Branded Content Partnerships

Leverage Instagram’s branded content partnership feature, designed to simplify amplifying branded content on creators’ feeds.

When you forge connections with creators and team up to brainstorm content concepts for Instagram, you unlock the potential to reach a broader audience and promote your products and services effectively. Look how Bellissima UK collaborated with Caress to promote their hair styling product.

paid partnership

19. Tips & Tricks

What’s better than your regular product posts? Showing your customers with new and imaginative ways to use your products. It’s all about unleashing your creativity and thinking out of the box.

You must have encountered those Instagram accounts that post DIY content and garnered thousands of followers. You can be a part of this community too! And the best part? You don’t have to be an expert to create DIY videos!

Creating DIY videos helps you connect better with your audience and keeps them engaged.

20. Unveil New Products/Business Milestones

Here’s a simple yet super effective idea: Spice up your Instagram game by unveiling new products or exciting business news with eye-catching visuals! Not only does it give you cool new content to share, but it also gets people excited to hit that follow button. Who doesn’t want to be in on the latest buzz from their favorite brand, right? Check out this post from Rare Beauty.

product launch

And if that’s not your jam, you can also share big moments in your business journey or personal life, like hitting a milestone like the 1000th order or finally getting that dream car. Sharing the highs and lows of your journey makes your followers feel like they’re right there with you!

21. Caption This

“Caption This” posts are a blast! You share a quirky or random picture and then challenge your followers to get their creative juices flowing and come up with some super cool captions. It’s crazy how intriguing images can get people excited to jump in and join the fun. Plus, these posts are like little bursts of engagement magic that can spice up your feed whenever you want!

22. Cause Related Marketing

Cause-related marketing is all about going the extra mile! It’s not just about shouting about your business; it’s about embracing the values close to your heart. By teaming up with nonprofits and giving them a helping hand through promotions or donations, you’re showing the world what matters to you. It’s like spreading good vibes that reach far beyond your business goals – making a positive impact that touches lives!

23. Highlight Your Employees

Showcasing content that shines a spotlight on your incredible team, especially if they’re the ones creating it, is a total Instagram win!  It’s like opening up an extra door to let people peek into the real, human side of your brand. When people see the faces and stories behind the scenes, it’s easier for them to connect on a deep, emotional level and trust your brand with their hearts.

24. Document an Event

Instagram is the perfect stage to shine a spotlight on all the events you’re a part of – whether you’re the host or the guest of honour! You can share the excitement before, during, and even after the event, creating a wave of anticipation that’ll have everyone buzzing.

It’s a great way to demonstrate your level of involvement and generate actual hype around your business.

25. Engage Your Audience with Carousel Posts

Carousel posts on Instagram are like a treasure chest of creativity! You can upload a bunch of different images or videos all in one post, and your followers get to swipe through each slide to see all the things you’ve got. Check out this post below from Plum Goodness.

carousel post

You can show off all the angles and uses of a single product, or you want to feature many related products, each with its own special tags. Feeling adventurous? You can even tell a visual story with a series of pics from an event or give a step-by-step tutorial on how to rock a product like a pro.


With these 25 Instagram post ideas at your fingertips, your creative journey on the platform will be exciting! Remember, authenticity and consistency are key. Keep experimenting, engaging with your audience, and showcasing your unique personality.


What is the best topic to post on Instagram?

Some of the best topics to post on Instagram are
1. Behind-the-scenes content
2. Product or service photos and videos
3. User-generated content
4. Quotes or captions
5. Giveaways or contests

How do I find Instagram post ideas?

1. Audience Research
2. Competitor Analysis
3. Trending Topics
4. User-Generated Content (UGC)
5. Explore Explore Page
6. Question and Answer (Q&A)
7. Challenges and Trends

What should I post on new Instagram?

1. Behind-the-Scenes Sneak Peeks
2. User-Generated Content Highlights
3. Inspirational Quotes
4. Interesting Stats
5. Timely Event Posts
6. Humorous Content
7. Compelling Artwork
8. Promotions and Deals

What posts are most popular on Instagram?

1. High-Quality Visuals
2. Engaging Captions
3. User-Generated Content (UGC)
4. Behind-the-Scenes Content
5. Inspirational Quotes
6. Video Content (including Stories, Reels, and IGTV)
7. Interactive Stories (Polls, Quizzes, Question Stickers)
8. Challenges and Trends
9. Lifestyle and Travel
10. Food and Recipes

Do topics work on Instagram?

Instagram Topics are tags to categorize Reels, offering context to both the algorithm and your audience.

Mansi Rana
Professional Experience. Mansi joined EarnKaro in 2022 as a Content Analyst. With over three years of experience, she is a seasoned content writer specializing in niches such as affiliate marketing. Educational Background. A Journalism and Mass Communication graduate from Amity University, Mansi channels her passion towards empowering aspiring micro-influencers through the power of affiliate marketing. More About Her. She indulges in her passion for beauty and fashion in her spare time, immersing herself in extensive research and staying up-to-date with the latest trends and innovations.


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