Affiliate marketing is a popular online marketing strategy that many businesses use to promote their products or services. And to make it work like a charm, having trustworthy affiliate marketing tracking software is crucial. But, with many software options, choosing the right one that fits your business needs can take time and effort. That’s why we’re here to lend a helping hand! In this blog, we’ll walk you through the best affiliate marketing tracking software available to help you manage your affiliate programs like a pro.
What is Affiliate Marketing Tracking Software?
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Affiliate marketing tracking software is a handy tool used by affiliate marketers and merchants to keep track of the success of their affiliate marketing campaigns.
This software lets merchants keep an eye on how well their affiliates are doing, including the traffic and sales they generate. It also helps calculate commissions owed to the affiliates.
Each affiliate gets a unique tracking link to promote the merchant’s products or services. When someone clicks on the link and makes a purchase, the software tracks the transaction and gives credit to the correct affiliate.
What’s great about this type of software is that it provides real-time data and analytics. This means merchants and affiliates can see how well their campaigns are doing and use the information to make informed decisions to improve their affiliate marketing strategies.
Things to Look Out for in Affiliate Tracking Software
1. Accuracy
If you want your affiliate marketing program to be a success, it’s really important to keep track of how many people are clicking on your links, how many of those clicks are turning into actual sales, and how much commission you’re earning from those sales. So, it’s super important to use good affiliate tracking software that can keep track of all these important metrics accurately and give you reliable reports.
2. Customizability
Every business is different and has unique needs when it comes to affiliate marketing. That’s why having good affiliate tracking software is so important! It should allow you to customize things like commission rates, tracking codes, and other important features so you can create an affiliate program that’s perfect for your business. This way, you can tailor your program to fit your specific needs and goals.
3. User-friendly interface
Having an interface that is easy to use for both merchants and affiliates can work wonders for your affiliate program. It makes everything a lot simpler and more straightforward, so you can get things done faster and with less hassle.
4. Compatibility
When it comes to picking the perfect affiliate tracking software for your business, compatibility is critical! You want to ensure the software you choose works with all the different platforms and networks your business relies on. So, if your company uses multiple e-commerce platforms, you’ll want to select software that can easily integrate with all of them.
5. Reporting and analytics
If you’re running an affiliate program, you’ll want to keep a close eye on its performance. That’s why it’s super helpful to have software that can give you detailed reports and analytics. By using this information, you can make intelligent, data-driven decisions about improving your program and making it even more successful.
6. Fraud prevention
Protecting your business from financial losses caused by fraudulent activities is crucial, and that’s where top-notch affiliate tracking software comes in handy! It should have fraud prevention measures in place to shield your business from shady tactics like click fraud or commission fraud.
7. Integration
The software should be able to integrate with other tools, such as email marketing platforms and payment gateways. This can help streamline your affiliate program management and reduce manual work.
List of Top Affiliate Marketing Tracking Software
1. PartnerStack
PartnerStack is an affiliate marketing software that supports clients from various channels, such as affiliate, partner, and reseller, within the B2B SaaS industry. With over 65,000 B2B SaaS partners in their marketplace, PartnerStack offers endless opportunities to strengthen your affiliate marketing game and boost your business.
One of the best features of PartnerStack is that it allows multiple partnership programs to run at the same time, giving you more room to explore and grow your affiliate marketing strategies. Plus, PartnerStack provides you with custom links that can track every click and successful sale automatically.
PartnerStack offers flexible integration with popular applications like HubSpot, Slack, and Google Sheets. And you can further customize integrations with the help of the PartnerStack API.
2. Refersion
Refersion is an affiliate marketing and tracking software that helps you manage your campaigns and commissions effortlessly.
Refersion is a one-stop shop for all your affiliate marketing needs. With its wide range of solutions, it has already helped over 6.1 million affiliates thrive and monitor their campaigns successfully.
This user-friendly software makes it a breeze to optimize your marketing campaigns and track your earnings. Plus, it integrates seamlessly with popular eCommerce platforms like Shopify and WooCommerce, as well as with your go-to CRM and payment systems, such as PayPal, MailChimp, and Zapier.
With Refersion, you can easily create personalized reports and stay updated on the latest marketing trends in your industry.
3. Impact
Impact is a platform that has everything you need to manage your partners effectively and efficiently, all in one place.
One of the things that set Impact apart is its cutting-edge tracking technology. Whether your affiliates are using cookies or not, Impact will accurately track their contributions to conversions, so you can be sure they’re getting the credit they deserve.
And if you’re a brand looking to protect yourself from affiliate fraud, Impact has you covered there too. With customizable interfaces and powerful tracking tools, you’ll have complete visibility into your affiliates’ performance, so you can identify any potential issues and take action to address them.
Impact also has tools for managing influencers, content publishers, B2B partners, ambassadors, and more. Whatever type of partner you need to work with, Impact has custom tracking solutions to help you get the job done.
4. Post Affiliate Pro
With over 100 million affiliates in 123 countries, Post Affiliate Pro has been a trusted provider of affiliate software services since 2004. Whether you’re an e-commerce brand or just starting out, Post Affiliate Pro has customizable user interfaces and advanced features that can cater to your unique needs.
Post Affiliate Pro also uses advanced tracking methods like flash cookie tracking to ensure accurate results and protect your affiliate links from fraud. And if you’re running multiple affiliate programs, their per product tracking system can simplify tracking and management by analyzing your progress and computing your commissions for each product and active campaign.
5. Everflow
Everflow is a software that operates on the Google Cloud Platform. In 2021 alone, this tracker monitored over 56 billion clicks! With such a massive number of clicks tracked, you can rest assured that Everflow will help you to monitor changes and conversions in your affiliate marketing campaigns.
One of the best things about Everflow is that it uses multiple tracking modes to monitor your campaign’s performance. This means that you get a more accurate and clearer view of how your campaigns are doing. You can track everything from the number of clicks and ad impressions to offline-to-online partners, giving you a complete and transparent report on your conversions.
Everflow also comes equipped with advanced analytics tools and reports that focus on key metrics in your target market. This means that you can compare your reports and view specific details behind every click.
6. CAKE
With over 500 trusted brands from 50+ countries already on board, CAKE is a reliable way to boost your affiliate marketing performance.
CAKE offers real-time reports and custom targeting to make the most of your affiliate marketing efforts.
This software is all about flexibility and customization, giving you the tools, you need to track and manage your sales. From location targeting to device targeting, you can really get to know your audience and find the best ways to engage with them. Plus, you can even track specific events that lead to successful sales.
CAKE uses pixel whitelisting and notification alerts to keep your campaigns, profits, and reputation safe from bad traffic. With pixel whitelisting, you can keep suspicious clicks at bay, even when using server-to-server tracking.
7. Voluum
Voluum is lightning-fast and super reliable, giving you up-to-date insights on your campaigns from one easy-to-use dashboard.
With support for over 50 affiliate platforms, managing multiple campaigns has never been easier. Voluum tracks more than just clicks and page visits – it records ad impressions and even scans your landing page for errors. Plus, it integrates seamlessly with traffic sources like Google Ads and Facebook, giving you accurate reports on your campaign results.
Voluum can also help fine-tune your settings for maximum performance and provide valuable insights on market trends and data to help you plan your next campaign. And with its advanced fraud detection, you can rest assured that your campaigns are safe and secure.
8. Lead Dyno
With more than 86 million referrals tracked since 2014, LeadDyno is a top-tier affiliate marketing and tracking software that makes it easy to manage all your marketing needs in one place.
Not only does LeadDyno offer a clean and user-friendly interface, but it also provides powerful features that support various e-commerce platforms and affiliate portals. You can easily manage your commission and campaign management with LeadDyno’s help.
LeadDyno provides a detailed report on the performance of your marketing channels and customer behaviour to help you optimize your campaigns and boost sales. It even helps you generate leads by adding the email addresses of potential customers who didn’t complete a purchase.
LeadDyno works seamlessly with various applications such as Mailchimp, Hubspot, and ZohoCRM, making it easier for you to manage all your affiliate activities in one workspace. Integrating other subscription services like Chargify and Cratejoy with LeadDyno gives you a more comprehensive tracking and analysis of your affiliate activities.
9. ClickMeter
With over 100,000 businesses using ClickMeter software and 15,000 affiliate marketers supported worldwide, they know what it takes to help you succeed.
Their affiliate marketing and tracking software is designed to make your life easier. With just a few clicks, you can set up your account and get valuable insights into your customers and marketing strategy. Plus, with a 99.99% uptime, you can trust that the data you receive is accurate and up-to-date.
ClickMeter also protects your campaigns from suspicious clicks and fraudulent activity, ensuring that your commission codes are safe and sound.
10. Affise
If you’re looking for a top-notch affiliate marketing management tool, Affise is definitely worth checking out! It boasts a user-friendly dashboard that you can easily customize to fit your needs, making it an excellent choice for agencies handling multiple affiliate networks at an enterprise level.
You can access Affise via the web, cloud, or SaaS, and it works seamlessly with third-party SaaS providers. But what really sets Affise apart is its clever targeting system, which lets you narrow down your audience by factors like location, device type, language, or connection speed.
And let’s not forget about tracking and reporting! Affise has got you covered with its robust capabilities in this area.
Conclusion
In conclusion, affiliate marketing tracking software is valuable for businesses looking to optimize their affiliate marketing campaigns. Its ability to track and analyze key performance metrics, such as clicks, conversions, and revenue, provides valuable insights that can help businesses make data-driven decisions and improve their ROI. By investing in reliable affiliate marketing tracking software, companies can streamline their affiliate marketing efforts and drive better results.
