Ready to dive into the world of timing your YouTube videos just right? Buckle up because discovering the perfect posting times can increase your videos’ popularity and influence.

In this article, we’ll share the keys to determining the optimal times for posting your videos. Get excited because this knowledge will ensure your content sparkles on your viewers’ screens, making them super happy!

How can you use Posting Time to Boost your YouTube Channel?

YouTube works differently, unlike other social media platforms where you post something, and it immediately shows up for your followers. When you upload a video on YouTube, it doesn’t instantly appear on people’s home screens or search results. Instead, YouTube needs some time to process and understand what your video is all about.

So, what’s the trick? It’s a bit like giving YouTube a heads-up. If you plan to release a video at a certain time, uploading it 2-3 hours before that time is a good idea. This allows YouTube to get everything sorted and make your video visible when your audience is most likely around.

What is the Best Time to Post a Video on YouTube?

DayBest Time to Post on YouTube (EST)
Monday2 PM to 4 Pm
Tuesday2 PM to 4 PM
Wednesday2 PM to 4 PM
Thursday12 PM to 3 PM
Friday12 PM to 3 PM
Saturday9 AM to 11 AM & after 5 PM
Sunday9 AM to 11 AM & after 5 PM

If you’re thinking about when to post your awesome videos on YouTube, the sweet spot is generally between 2 and 4 pm (EST), and Sundays are like the cherry on top for getting more views.

But here’s the thing: what works for one content creator might not be the magic formula for everyone. The reason is that there isn’t a one-size-fits-all perfect time for everyone, and that’s the deal on all social media platforms too!

What are the Factors that Affect the Best Time to Post on YouTube?

1. Audience Time Zone and Availability

Your viewers are all around the world, living in different time zones. That means you’ve got to be smart about when you hit that upload button to ensure they’re tuning in when they’re most excited.

Let’s instance, your biggest viewership is in Europe. In that case, posting in the morning or early afternoon might catch their attention way better than putting things up when tucked into bed.

Now, let’s talk about India! Figuring out the perfect time to drop your videos for your Indian viewers takes a little brainpower. India has many different time zones, but most people follow the GMT+5:30 time zone.

To reach your Indian audience, consider sharing your content in the late afternoon or early evening. Somewhere around 6 PM to 9 PM in their time zone could be a jackpot move to connect with many Indians.

2. Industry Dynamics and Competitive Analysis

A prudent strategy is to keep an eye on your competition and stay in the loop with what’s hot in your industry. If you notice your competitors getting a ton of likes and comments at specific times, it might be smart to change your posting schedule to match theirs.

And if everyone in your industry is hyped about posting at certain times, it’s worth giving it a shot. Those times could be golden for your videos too!

When it’s YouTube time, being smart means thinking about the big picture. Check out what your competitors are up to, industry dynamics, and other pertinent variables. All these things help you figure out the perfect moments to show off your content.

In today’s world, companies, from fresh new startups to big bosses, leverage YouTube to reach their followers and make their dreams come true. So, if you want to ace this game, paying attention to what others are doing and catching those trend waves is the way to go.

3. Algorithms in Social Media and Search Engines

YouTube’s algorithm is like a genie that loves videos people can’t stop watching. So, here’s your move: share your videos when your viewers are online and pumped up. This can give your video a turbo boost!

Watch when your viewers hang out online and mix up your video posting times to find that right moment when they’re all ears (or eyes, in this case!).

But that’s not all. Sharing your videos on Instagram, Facebook, and Twitter can make them go viral. When you post at the right moment, it’s like your friends passing around a scroll everyone wants to read.

Here’s the thing, though: social media is a bit like a video game that keeps changing its rules. Staying in the know about the latest changes and being flexible is the key. It helps you stay ahead of the game and build your squad of YouTube followers who can’t wait to see what you’ll do next!

4. Video Goals and Targets

Now let’s talk about something important – your goals for your video. Are you trying to reach a new audience or maybe show off a shiny new thing you’ve made?

Guess what? The perfect time to share your video can change depending on what you’re aiming for.

Picking the right time to post can be a game-changer. You’d want to post when everyone’s in the mood to check out new things and add things to their cart!

When planning your YouTube showtime, consider what you’re after and who you want to impress.

Whether you’re just starting or a total pro, deciding when to share your video can result in increased views and visibility on YouTube.

How Can I Find the Best Time to Post My Videos on YouTube?

YouTube’s got this tool called the ‘When your viewers are on YouTube’ report. It helps to figure out when your viewers are most active. This feature gives you insights based on your time zone and the last month’s data.

When you peek at this report, you’ll see a neat graph. Those deep purple bars? They’re like spotlight moments when your viewers are hanging out on YouTube. And when the bars are a bit lighter, it indicates a lower audience presence.

This report guides you when your viewers are ready to engage with your videos. Posting your content when these moments happen ensures it shows up right on their screens when browsing around.

Now, YouTube differs from other social platforms, where you post things daily. Creating videos takes time. So, choosing the right day becomes imperative.

But what if your week is sprinkled with lots of those deep purple bars? Well, go for a day with slightly lighter bars, especially if it’s right next to your main day. And guess what? Most video views come in the first couple of days. So, hitting those high-energy days can be particularly advantageous.

How to Experiment with Different Posting Times Without Losing Your Audience?

  • Content Planning and Creation: Make a calendar with all your video ideas and topics.
  • Batch production: Film and edit lots of videos together.
  • Segment Your Audience: If your viewers are all over the map, consider making different videos for different times.
  • Automate Scheduling: YouTube’s scheduling feature lets you schedule your videos to go live whenever you want.
  • Prioritize Quality over Quantity: Remember, having a few amazing videos is way better than rushing and sharing not-so-great ones.
  • Content Repurposing: If you’ve got videos that suit different times or groups, give them a little makeover and share them again.
  • Communication with Your Audience: Tell your viewers when to expect your videos.
  • Plan for Buffer Time: Life’s full of surprises, so always have some extra time in case things don’t go as planned.

Must Check: If you want to know more of such informational tips then do have a look at our YouTube Seo guide. There we have mentioned secrets to rank videos on YouTube that no one else will tell you.


Timing is the secret ingredient that can turn your YouTube video from “just okay” to “Wow, that’s amazing!” It’s all about knowing when your viewers are ready to watch and enjoy what you’ve made.

When you stay curious and open to new trends, your videos become like sparkling gems that catch everyone’s attention!

By being smart about when you post, you can turn your YouTube adventure into something truly awesome.


What is the best time of day to post on YouTube?

Typically, the optimal timeframe for posting YouTube videos falls between 2 PM to 6 PM, specifically on weekdays. Conversely, weekends call for a slightly extended window from 9 AM to 6 PM for maximum impact.

Does YouTube post-time matter?

Indeed, the timing of your YouTube post holds short-term significance as it directly influences the initial influx of views within the first hours of release.

What is the most active time on YouTube in India?

While India covers multiple time zones, a significant portion of its population resides in the GMT+5:30 time zone. Consequently, targeting the late afternoon to early evening, approximately 6 PM to 9 PM in this time zone, proves advantageous for captivating a wide-ranging Indian viewership.

Should I post at 10 PM on YouTube?

The specific times fluctuate based on your target audience’s demographics. However, as a general guideline, peak hours tend to fall between 12 PM to 3 PM, and a second peak emerges from 7 PM to 10 PM.

What is the best time to post on YouTube on Friday?

Multiple studies conducted by various sources indicate that Fridays witness optimal YouTube posting times typically falling within the 2 to 4 PM (EST) range.

Mansi Rana
Professional Experience. Mansi joined EarnKaro in 2022 as a Content Analyst. With over three years of experience, she is a seasoned content writer specializing in niches such as affiliate marketing. Educational Background. A Journalism and Mass Communication graduate from Amity University, Mansi channels her passion towards empowering aspiring micro-influencers through the power of affiliate marketing. More About Her. She indulges in her passion for beauty and fashion in her spare time, immersing herself in extensive research and staying up-to-date with the latest trends and innovations.


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