In 2023, YouTube experienced exponential growth, boasting a staggering user base of over 2 billion monthly active users. With this remarkable expansion, the platform has seen diverse niches emerge to cater to its users’ evolving interests.

While practically any topic can carve out its category on YouTube, only a few have proven to be consistently popular. These 15 niches have captivated viewers and continue to draw them back for more engaging content! and helped YouTubers in generating money.

List of Top 15 Niches for YouTube

1. Gaming

DanTDM source

Gaming remains a prevalent category on YouTube, attracting over 500 million monthly active users. This genre encompasses a wide range of content, including gameplay videos, tutorial-style walkthroughs, reviews, and more. While prominent creators like PewDiePie, MrBeast, and DanTDM dominate the space with billions of views, there is still room for new creators to establish a successful following.

2. Home or DIY

Home RenoVision DIY
Home RenoVision DIY source

YouTube has established itself as the leading platform for do-it-yourself (DIY) content across various topics. It offers a wealth of instructional videos that enable viewers to learn by watching others in action. As the world’s most popular website and an extensive repository of information, YouTube is an invaluable resource for anyone seeking assistance with their next DIY project.

If you possess expertise in a particular DIY category or have valuable hacks to share, creating instructional videos can be a rewarding niche to pursue on YouTube.

Ek banner

3. Music

Vevo source

Music remains a highly popular category on YouTube and continues to thrive as a platform for discovering new music. In fact, in February 2023, YouTube featured the most viewed channel, solidifying its position as a go-to source for music enthusiasts worldwide. Whether you’re an established artist or an up-and-coming musician, YouTube offers a significant platform to showcase your talent and reach a broad audience.

The success of many renowned musicians can be attributed to their videos on YouTube, amassing billions of YouTube views. However, achieving such success requires more than just a dedicated base of viewers—it necessitates delivering top-notch content that resonates with the YouTube audience.

4. Travel

Fearless & Far
Fearless & Far source

The travel industry has witnessed consistent growth in interest on YouTube, and some of the earliest well-known YouTubers gained popularity by documenting their adventures. Today, there are numerous avenues for content creation within the travel niche.

Depending on your travel style and preferences, you can tailor your content to be educational, providing valuable travel guides, tips, and insights to assist fellow tourists and increase your watch time. Sharing your experiences and creating informative videos about destinations, accommodations, transportation, and local customs can be a valuable resource for viewers planning their own trips.

5. Fitness

Pamela Reif
Pamela Reif source

Fitness is undeniably one of the most lucrative and popular niches on YouTube. It offers a wide range of content opportunities and has the potential to be highly profitable. Whether you create follow-along workout videos or educational content related to fitness and health, there are several avenues to explore.

6. Cooking

Babish Culinary Universe
Babish Culinary Universe source

If you have mouthwatering family recipes or custom creations, they can indeed serve as a fantastic starting point for your own cooking channel niche on YouTube.

Sharing your unique recipes and culinary creations with the world can be a great way to connect with a like-minded audience and showcase your culinary expertise. You can demonstrate the step-by-step process of preparing your recipes, provide cooking tips, and offer insights into the flavours and techniques that make your dishes special.

7. Personal Finance

pranjal kamra
pranjal kamra source

Personal finance is an expanding niche on YouTube, and it holds significant potential to become one of the most profitable niches over time. This niche encompasses various topics related to managing money and achieving financial goals. By providing quality content on investing, stock trading, saving, budgeting, and other financial strategies, you can offer valuable guidance to your audience.

One advantage of the personal finance niche is its comparatively low competition, allowing you to establish yourself as an authority. You can create original and compelling video content that stands out on YouTube.

8. Comedy

CollegeHumor source

Comedy YouTube channels aim to make their audience laugh and provide entertainment. If you have a knack for creating lighthearted and funny content, starting a comedy channel might be the perfect genre for you. There are various subgenres and styles within comedy that you can explore.

One approach is to feature everyday people in humorous situations or skits that resonate with viewers’ experiences. This can include relatable scenarios, comedic storytelling, or exaggerated depictions of everyday life.

Another option is to curate and compile existing funny videos from the internet, adding your commentary or comedic twist to enhance the entertainment value. This can involve reacting to viral videos, sharing funny memes, or providing humorous commentary on current events.

Many comedy channels develop a unique video editing style to stand out on YouTube. This can include techniques like replacing backgrounds, utilising jump cuts for comedic timing, incorporating slow-motion effects for comedic emphasis, or inserting cheeky music to enhance comedic moments.

9. Beauty

NikkieTutorials source

Another trending niche on YouTube is beauty. Beauty channels have become immensely popular for people to learn about the latest makeup, skincare and beauty products. Product reviews, tutorials and hauls are the most common type of videos these channels feature. Viewers can rely on beauty influencers to provide honest and unbiased information about these products. Beauty channels often work closely with brands, giving them access to exclusive products and early release information.

Ek banner

10. ASMR

Gibi ASMR source

ASMR YouTube channels have recently grown in popularity. ASMR stands for autonomous sensory meridian response, a tingling sensation that some people experience in response to specific sounds or visuals. ASMR videos often feature gentle sounds designed to trigger this response, such as whispering, tapping, or crinkling. Creators typically record ASMR videos on an external microphone to capture the best audio quality.

11. Fashion

Sejal Kumar
Sejal Kumar source

The best way to stay updated on the latest fashion trends is through YouTube fashion channels. On these channels, you can usually find videos on fashion tips & tricks, dupes, must-haves and do’s & don’ts. You can also discover videos on styling, PR unboxings and voiceovers on these channels.

12. Tech

Marques Brownlee
Marques Brownlee source

Tech YouTube channels have become the next big thing. The competition in this niche is fierce, making it essential to distinguish yourself from the content you create from the rest. As a tech YouTuber, you can create content like review videos, how-to tutorials, comparisons, unboxing videos and product reviews. Additionally, you can look at what other channels are doing and identify any gaps in their content that can help you access YouTube audiences easier.  

13. Lifestyle

CaseyNeistat source

Lifestyle YouTube channels encompass diverse content, from night-time routines to shopping hauls. These channels are hosted by content creators who share their interests and discoveries with their subscribers. Rather than fitting into a single niche, lifestyle channels offer various videos catering to different aspects of everyday life.

14. Car

Doug DeMuro
Doug DeMuro source

As an automobile enthusiast, your YouTube channel can centre around producing engaging content related to cars. This may involve creating videos that cover the latest updates in the automotive industry, providing comprehensive reviews of various car models, and addressing viewer inquiries regarding cars and their maintenance.

Tip Of The Day: If you are shay about making

15. Education

Khan Academy
Khan Academy source

As an authority in your profession or a specific area of study, your YouTube channel has the potential to fill a unique niche in the online education space. Mainly, if there is a need for more experts producing content in your field, your knowledge can attract a broad audience seeking to learn from your expertise. The growing popularity of online education, especially since the pandemic, means millions of viewers actively search for educational content on YouTube. By sharing your insights and knowledge, you can contribute to this flourishing category and provide valuable learning opportunities for viewers across different domains.


YouTube has transformed into an expansive platform encompassing numerous niches tailored to specific audiences. These niches are continuously expanding and adapting as viewers’ interests evolve. The key to success lies in finding the perfect synergy between your passion and what resonates with the YouTube community. This delicate balance is the secret to establishing a winning niche that engages and captivates your audience, leading to long-term growth and success on YouTube.


What are the most popular niches on YouTube?

1. Gaming
2. Comedy
3. Fashion
4. Tech
5. Music
6. Education

What are some less competitive niches on YouTube?

1. Travel
2. Art
4. DIY

How do I choose the best niche for my YouTube channel?

When choosing your YouTube niche, consider your interests, competition, and growth potential. Prioritize your passion, find a niche with manageable competition, and select one with growth potential.

How do I make my YouTube channel successful?

Tips for a successful YouTube channel:
1. Create high-quality, engaging content.
2. Maintain a consistent uploading schedule.
3. Promote your channel on social media and other platforms.
4. Interact with and respond to viewer comments and questions.

Professional Experience. Mansi joined EarnKaro in 2022 as a Content Analyst. With over three years of experience, she is a seasoned content writer specializing in niches such as affiliate marketing. Educational Background. A Journalism and Mass Communication graduate from Amity University, Mansi channels her passion towards empowering aspiring micro-influencers through the power of affiliate marketing. More About Her. She indulges in her passion for beauty and fashion in her spare time, immersing herself in extensive research and staying up-to-date with the latest trends and innovations.


Please enter your comment!
Please enter your name here