As the needs of internet users evolve, the demand for consuming more content in less time has grown significantly. This has led to the rise of platforms like TikTok, Instagram Reels, and now YouTube Shorts, all catering to this new demand.
When it comes to YouTube Shorts specifically, incorporating them into your content marketing campaign can accelerate your growth. To provide a glimpse, Shorts currently receive a staggering 15 billion daily views.
With a robust YouTube Shorts strategy, you have the potential to attract millions of subscribers in a short span, surpassing the growth of your regular YouTube video content.
But how can you maximise views on YouTube Shorts and leverage this immense opportunity for your business?
Let’s delve into the strategies to grow your YouTube channel through the power of YouTube Shorts.
What are YouTube Shorts?
On this page:
- What are YouTube Shorts?
- List of Top 9 Ways to Get More Views on YouTube Shorts
YouTube Shorts provides a convenient platform for anyone to connect with a new audience using their smartphone and the built-in Shorts camera in the YouTube app.
With YouTube’s Shorts creation tools, crafting short-form videos of up to 60 seconds is a breeze, thanks to the multi-segment camera feature. This user-friendly setup opens up exciting opportunities for creators to engage and captivate viewers with their creative content within the dynamic world of YouTube Shorts.
List of Top 9 Ways to Get More Views on YouTube Shorts
1. Optimise your YouTube Shorts
Capturing your audience’s attention from the very beginning is crucial when it comes to YouTube Shorts. Those first few seconds can make or break their interest. Here are some tips to make your Shorts content irresistibly attractive:
- Dive right into the action: Skip excessive introductions and jump straight into the heart of your YouTube Shorts. Overloading viewers with too much information can lead to a quick slide-away.
- The appeal of thumbnails, titles, and descriptions: Your thumbnail holds immense power in enticing viewers to click. Craft an eye-catching thumbnail with a captivating title and description that promises something viewers desire to watch.
- Embrace the charm of novelty: Keep an eye out for trending topics and viral video trends. Creating Shorts with fresh and unique content is a surefire way to arouse viewers’ curiosity and keep them hooked.
- Connect on an emotional level: Share your genuine thoughts and feelings in your Shorts. When your content resonates with the audience, they can leave comments and share your Shorts with friends and family.
2. Add Trending Music
It may seem tempting to incorporate popular network buzzwords and flashy special effects when boosting views on YouTube Shorts. And truth be told, it can be effective.
Consider integrating trending music into your videos to increase the likelihood of your Shorts going viral. However, it’s crucial to ensure that the chosen music complements the content and doesn’t result in copyright infringement accusations.
By leveraging trending music and maintaining a seamless fit with your Shorts, you can enhance their appeal and increase the chances of capturing viewers‘ attention and engagement.
3. Shoot your Videos Vertical
To optimise your YouTube Shorts for mobile viewing, shooting your videos in vertical mode is essential. This eliminates the need for viewers to rotate their phones and provides a seamless watching experience. Shooting in vertical mode is a crucial hack to maximise views on YouTube Shorts, ensuring accessibility and convenience for your audience.
Increase the visibility of your YouTube Shorts by using hashtags like #shorts and #youtubeshorts. This boosts the likelihood of your Shorts appearing in feeds and search results. Incorporate relevant hashtags that resonate with your desired audience for even more effective targeting. Using hashtags strategically enhances your Shorts’ discoverability and expands their reach across the YouTube platform.
5. Length of your Shorts
While the recommended duration for YouTube Shorts is up to 60 seconds, it’s important to note that utilising the entire minute is not obligatory.
Your primary focus should be delivering your message concisely and respecting your viewers’ time.
When deciding the length of your YouTube Shorts, consider two key questions:
- How much time do you need to convey your message effectively?
- Can any content be trimmed or eliminated to optimise viewing time and maximise impact?
You can tailor your content into a compact and impactful form by answering these questions. This approach ensures the effectiveness of your YouTube Shorts and enhances viewer engagement.
6. Season your Shorts with Sentiment
Emotional videos drive engagement, as viewers are compelled to leave comments, likes, and shares due to the intense emotions they evoke. To create such content, understand your viewers’ psychological profile by considering their humour, problems, frustrations, joys, and anger. Crafting Shorts that resonate with these emotions encourages engagement and signals to the YouTube algorithm that your video is valuable and deserving of broader recommendations.
7. Loop your Shorts
YouTube Shorts that “loop” lacks a distinct beginning or end, leaving viewers unsure where the story starts or concludes. This intriguing element prompts them to watch the video repeatedly, unaware that it is on a continuous loop until they swipe to the next one. Leveraging this unique feature is an excellent strategy to increase YouTube Shorts views. As viewers repeatedly engage with the captivating content, driving up view counts organically.
8. Find the perfect time to upload your Shorts
Timing is crucial when posting your YouTube Shorts for optimal engagement. While there is no definitive answer, a general rule suggests that posting in the evening yields better results. This is because many people habitually scroll through Shorts before bedtime, using it to unwind after a long work day. Sharing your Shorts at this time increases the likelihood of being shared, liked, and commented on, as viewers actively engage with the content during their evening relaxation routine.
9. Monitor your Shorts’ performance with YouTube Analytics
Regularly reviewing your YouTube analytics is essential to track the performance of your Shorts. YouTube Analytics, a comprehensive and free suite of tools available to all YouTubers, enables you to monitor important metrics such as views, watch time, subscriber growth, and earnings for your Shorts.
By utilising YouTube Analytics, you can gain insights into which of your videos are performing exceptionally well and receive valuable suggestions for enhancing your content. Keeping a close eye on your analytics empowers you to make informed decisions, optimise your Shorts, and continually improve your channel’s performance.
Armed with these valuable tips and tricks, you now have the tools to harness the power of YouTube Shorts and propel your subscriber base and engagement to new heights.
With an exciting future ahead and ongoing enhancements through beta testing, YouTube Shorts is set to become even more impactful.
By being an early adopter of this technology, you position yourself for success and can reap the maximum benefits it offers.
Last but not least, If you cannot find an interesting content idea for YouTube, don’t worry. We have got you covered on this. Check out our recently published blog, which mentions some of the most successful faceless YouTube content ideas.
1. Create high-quality Shorts
2. Use relevant keywords
3. Collaborate with other Shorts creators
4. Post your Shorts at the right time
5. Use YouTube Analytics to track your Shorts performance
To make a YouTube Short go viral, create compelling content that captures viewers’ attention within seconds. Humorous, informative, and visually engaging Shorts perform well. Use strategic hashtags and share promotional images on social media. High-quality production adds credibility and boosts the chances of virality.
1. To grow your audience
2. To get more engagement
3. To boost your discoverability
4. To earn money from YouTube
1. Comedy Shorts
2. Music Shorts
3. Challenge Shorts
4. How-to Shorts
5. Trending Topics Shorts
Ideal YouTube posting times vary based on your target audience demographics. Generally, peak hours are between 12 PM and 3 PM and 7 PM to 10 PM. Consider your audience’s behaviour to determine the best posting times for maximum engagement.
Create attention-grabbing shorts that entice viewers to watch more. Direct them to where to tap or click for the full video. Maximize engagement and keep viewers hooked on your channel.