20 Best Fashion Bloggers In India To Follow In 2024

Want to update yourself on the latest fashion trends? Fashion bloggers are there to assist you. Indian fashion bloggers will inform you of the newest products as well as what to wear and what not to wear to help you develop your own sense of style. You don’t need to be a fashion designer. They will offer tips and tricks that you can ‘DIY’. Whatever your style is, be it western, desi, or a mix of both, you will find the right way to express yourself with the help of these top Indian bloggers doing good in the Fashion niche. Here we have curated a list of the best Indian fashion bloggers in no particular order.

List of 20 Best Fashion Bloggers in India

1. Sayantini 

Sayantini is a postgraduate student of English Literature and language. She started ‘Cherry on Top’ to share her personal experience of using beauty products. The motto of her blog is to help you make up your mind about a product before purchasing it. In her blog ‘Cherry on top’ you will find blog articles on travel, fashion, food, self-care as well as skincare. 

Blog: cherryontopblog

2. Riya Jain

Riya is popular for her blog ‘caught in a cuff’. She is a fashion blogger, social media influencer, and TedX speaker. She gained popularity by posting outfits of the day on her channels. On her blog’ caught in a cuff,’ you can find fashion tips as well as lifestyle and beauty tips. You can also read about her travel experiences.

Blog: –caughtinacuff

3. Purushu

Purushu started his blog in 2009 to record his journey as a fashion student at NIFT. He is a fashion contributor at The Hindu and is also mentioned by a few celebrities, such as Marc Jacobs. He writes a lot about the history of fashion and gender-neutral fashion.

Blog: purushu

4. Tanya Sachdev

Known to be graceful and elegant, Tanya Sachdev has always stood out for her style. Today she is a fashion and lifestyle blogger who abides by 3 rules of fashion- comfort, repetition, and confidence. She believes in the power of both verbal and nonverbal communication. As a result, you will find articles on fashion, beauty travel, and wellness on her blog, ‘Let’s Expresso’.

Blog: letsexpresso

5. Anshita Juneja

Anshita Juneja is the editor-in-chief of ‘Vanity no apologies’. She resides in Delhi and holds a master’s degree in Marketing. She started this blog back in 2009 to share her passion for beauty. Her blog consists of numerous articles on Skincare and makeup. She covers a lot of fashion and beauty brands and works with them.

Blog: vanitynoapologies

Moreover, if you like knowing about the latest fitness trends, then do check our list of top health and fitness bloggers that you can follow and get expert fitness tips.

6. Tashiara

Tashiara is a Delhi-based blogger who brings you quirky trends from global music festivals, film festivals, and award shows. You can find the latest fashion trends, travel budget tips, beauty tips, health and fitness, and technological information on her blog. ‘Tashira’ is the go-to blog to stay updated on fashion. Moreover, of you are a mom, then we have this list of top mom bloggers in India, which will help you in knowing about the latest parenting tricks and trends.

Blog: tashiara

7. Kajal Mishra 

Kajal Mishra quit her banking job at IDBI Bank to become a full-time blogger. She has always loved fashion which inspired her to start ‘Indianfashionblogger.com.’ She has collaborated with Indian brands such as Alberto Torresi, Asus Zenfone, and CouponDunia, among many others. In her blog, Kajal offers you the latest fashion, lifestyle, and beauty tips.

Blog: indiafashionblogger

8. Mehak Sagar

Mehak Sangar is the founder of ‘Peaches and Blush’. Through her blog, she educates people on fashion, travel, beauty, and work. She also posts YouTube videos on her blog, where she answers all queries regarding fashion or lifestyle. ‘Peaches and blush’ has been featured in Cosmopolitan and Femina Magazine.

Blog: peachesandblush

9. Santoshi Shetty

Santoshi Shetty is an architecture student who loves experimenting with trends, colours, patterns, and textures. In her blog ‘TheStyledge’, she provides her perspective on fashion, travel, and lifestyle. She has received several awards, such as the Cosmopolitan Blogger of the year award, Elle Blogger of the year in 2016, Palladium Spotlight Fashion Blogger of the year in 2017, and the OSM influencer award in 2018.

10. Bhumika Thakkar

Bhumika Thakkar is a CA (Chartered Accountant), Company Secretary, and a Certified Financial Manager by education. She has been blogging for 7 years. In her blog, ‘New Love-Makeup,’ you can find the latest fashion and makeup tips. You can also find blog articles on travel, makeup, skincare, bridal, and food.

Blog: newlove-makeup

11. Akanksha Redhu

Akanksha Redhu, one of India’s top fashion bloggers, began her blog in 2010 as a journal to record and communicate her ideas. Since then, it has developed into a complete fashion, beauty, and lifestyle blog. Akanksha writes on her blog about the clothing and cosmetics she wears herself, her style, intriguing events, and travel articles. She has worked with various companies, such as Armani, Ralph Lauren, Estée Lauder, Burberry, Uber, Airbnb, and even Amazon.

Blog: Akanksha Redhu

12. Tanesha Awasthi

Girl with Curves was founded in 2011 by Tanesha Awasthi to represent people who aren’t a size 0 or 2. Creating an award-winning website to make people confident about their bodies regardless of their weight, shape, and size, Tanesha has grown to be the industry’s preferred plus-sized fashion blogger. She wants to use fashion to empower women, especially those larger in stature, by boosting their self-esteem and confidence. The site covers parenting and wellness topics, trends, style advice, and beauty suggestions. Their attitude that fashion and style are for everyone, regardless of body type, is highlighted by their hashtag #StyleHasNoSize.

Blog: Girl with Curves

13. Gia Kashyap

One of the most talented fashion bloggers, Gia Kashyap, is the founding & creative force behind Gia Says That. Having worked as a fashion columnist at age 21, Gia has turned her inspiration from colours, textures & compilations into a successful online blog. Today, Gia has worked with some of the biggest brands in the industry, and Gia Says That it has become an influential fashion blog in India.

Blog: Gia Says That

14. Hetal Shah & Zankana Thakkar

My Fashion Villa is a famous fashion blog in India, which was founded by Hetal and Zankana. The duo wanted to create a catchy, trendy as well as meaningful online blog, hence the name, My Fashion Villa fits right into the picture. The blog is a hub for the latest fashion news and glamour world. The unique platform allows users to discuss fashion and learn about style, beauty and the glamour industry. My Fashion Villa also provides a unique platform for all fashion professionals like models, designers, makeup artists, hair stylists, modeling agencies, fashion photographers, fashion events and fashion clothing companies to showcase their creativity on the website. Apart from the latest trends in the fashion and makeup industry, My Fashion Villa also talks about haircare, skincare and body care.

Blog: My Fashion Villa

15. Ritcha Verma

Ritcha Verma is the founder of the famous fashion blog Ri(t)ch Styles (one of the most clever fashion blog names, in our opinion). The blog aims to update people on the latest fashion movements, new trends, buying options, store reviews, styling tips, events, mom-friendly tips, and baby fashion, all at their fingertips.

Blog: Ri(t)ch Styles

16. Aman Jain

Founded by Aman Jain, Fashna is an amalgamation of different fashion trends, tips, lifestyle changes, beauty hacks, and gripping travel stories. Fashna is a perfect place for fashion enthusiasts to satisfy their cravings and curiosity. The blog provides recommendations on the latest clothing, footwear and accessories and promotes the free flow of ideas and conversations about fashion.

Blog: Fashna

17. Shivi

Founded by Shivi in 2013, Cosmochics is all about Shivi’s style and experiences with fashion products and places. Having an irrepressible love for shopping, Shivi provides readers with an insight into the latest occurring in the fashion industry while also providing them with a look inside her personal life through Cosmochics.

Blog: Cosmochics

18. Ragini

Founded by Ragini, A Curious Fancy aims to provide the best in the plus-sized fashion industry. Promoting body positivity, the blog aims to make people feel more confident and secure under their skin. Ragini’s latest venture includes writing about maternity fashion. The blog has been featured in major publications like BuzzFeed, The Guardian, The New York Times, The Huffington Post, Teen Vogue, Cosmopolitan and many more. In 2018, A Curious Fancy also won the best plus size blog award at the Cosmopolitan India blogger awards.

Blog: A Curious Fancy

19. Priyanjana Roy

Moonshine and Sunlight, an all-in-one fashion blog, is the creative baby of Priyanjana Roy. The blog merges Priyanjana’s interests, including Fashion, Beauty, Nail Arts, and Crafts, to give users and readers a unique experience that leaves them enthralled. Informative blogs written with the utmost passion are the USP of Moonlight and Sunshine.

Blog: Moonshine and Sunlight

20. Sonam Lakhani

A passionate fashion enthusiast and the founder of the fashion blog, My Haute Life, Sonam Lakhani celebrates all the things she loves – Travel, Fashion, Beauty, and Life. A Business Graduate and former employee of ITP Publishing, Dubai, Sonam Lakhani aims to deliver the best fashion tips, trendy clothing and footwear tips, accessories, and incredible experiences, which include travelling to the most exotic locations ranging from Igloos in Finland to skydiving in New Zealand. My Haute Life will keep you hooked and updated with Sonam’s amazing journey and will let you discover the latest style trends, new hotspots and exotic travel locations.

Blog: My Haute Life

How Do Fashion Bloggers Earn Money?

1. By Becoming An Affiliate Marketer: Fashion bloggers choose Affiliate Marketing to earn money. This is because it takes minimal effort, requires no investment, and there is no limit to how much they can earn. They are getting to promote the brands that they adore and earn money out of it. 

As Affiliate Marketers, they can choose from a variety of products. This includes clothing, bags, belts, shoes, hats, and so on. They can find the most trending clothes and the latest deals on fashion, suggest them to their audience, and earn money when they make a purchase.

2. Google Adsense: Used by almost all the Top bloggers in India. Google takes care of the advertisements in the fashion niche. Fashion bloggers have to only provide space for advertisements. When a visitor clicks on the ad, they earn money. 

3. By Becoming An Instagram Influencer: Instagram is an image-sharing app and the best social network for fashion influencers. With Instagram, fashion bloggers can drive traffic to their blogs, promote their affiliate products, and can gain a massive number of followers. They can also connect with their followers directly. Therefore, most successful fashion bloggers in India have Instagram accounts.

4. By Attending Events: Brands invite popular bloggers to events because it attracts more people to their events. To attend these events, brands pay fashion bloggers. As a result, these fashion bloggers earn money.

Conclusion

Rachel Zoe said, “Style is a way to say who you are without having to speak”. The best fashion bloggers in India focus on helping you create exactly that- your style. By sharing their knowledge, they can gather more traffic on their blog and with more traffic, they earn money. Most bloggers are also active on social media apps such as Instagram. You can follow their blog to stay up to date with the latest trends.

In addition to this, we would also like you to check our latest blog, where we have mentioned some of the popular travel bloggers in India that you must follow to get inspiration.

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