Imagine earning thousands of dollars a month simply by recommending products and services that truly benefit your audience. That’s the beauty of affiliate marketing. It’s an incredible way to generate a passive income stream with a little upfront effort. Best of all, you can earn money without the hassle of building a product or service yourself.

It’s no wonder affiliate marketing is becoming increasingly popular. Affiliate marketing is the perfect fit if you’re looking to make money online without a significant investment. So let’s understand what affiliate marketing is and how you can earn money with it.

What is Affiliate Marketing?

Have you ever recommended a product or service to someone and earned a commission for it? If yes, then you already know how affiliate marketing works. In simpler terms, affiliate marketing is a type of online marketing where you promote other people’s products or services and earn a commission for every sale made through your unique affiliate link.

It’s a fantastic opportunity to earn passive income without the hassle of creating your products or services. With the right strategy and effort, affiliate marketing can be profitable for both the affiliate and the merchant.

What are the methods of payment?

In affiliate marketing, you can earn through three models:

payment method
  • Pay Per Sale (PPS), earning a percentage on completed sales.
  • Pay-per-click (PPC), where you profit from site visitors sent to the advertiser.
  • Pay Per Lead (PPL) makes money when visitors provide their contact details on the advertiser’s site.

These models offer diverse ways for affiliates to earn commissions based on user actions.

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How to Earn Money with Affiliate Marketing?

1. Content Rich Website

Affiliate marketing refers people to products they need and earns a commission. While some affiliates may use social media or YouTube to share products, having your website is the most effective way to get people in front of your affiliate products. It is essential for publishing high-quality content that attracts and encourages visitors to follow through with their purchases on the product’s website.

If you don’t have a website yet, you can easily create one using a website builder. Here are some of the top website builders

  • Wix: A user-friendly website builder known for its visual page builder.
  • Shopify: An eCommerce and website builder platform with modular page customization.
  • Hostinger: A hosting provider with a versatile website builder offering customizable templates.
  • WordPress: A popular open-source CMS for various website types, self-hosted on any provider.

The key to achieving favourable results with your content lies in producing a balance of informative and promotional material. Exclusively promoting one affiliate offer after another may lead your audience to take your recommendations less seriously and reduce your chances of gaining Google’s attention and traffic, which are vital for long-term success.

Instead, prioritize delivering value to your readers. Over time, this will help you establish trust and a strong connection with your audience while positioning you as an industry expert.

As your reputation grows, new and returning visitors will turn to your site when seeking answers or guidance on the subjects you cover.

So, focus on creating 70% informative and 30% promotional content. Like Pat Flynn did in this blog below, where he talks about the equipment he uses to host his live streams. He has embedded affiliate links throughout his blog and also gave an affiliate disclosure in the beginning.

pat fylnn
pat fylnn

When creating informational content, ensure it’s evergreen, meaning it will remain relevant for a long time. How-to posts are a great way to provide value to your readers and establish yourself as an expert in your industry.

Now, for your promotional content, you can create several types of content, such as product reviews, comparisons, and best-of lists. The goal is to create content that showcases the benefits of the product you’re promoting and encourages your readers to make a purchase.

Following these tips and creating a mix of informative and promotional content can build a loyal audience and earn money through affiliate marketing.

2. Targeted Traffic from Google

If you aim to make money with affiliate marketing, getting people to your website and guiding them towards clicking your affiliate links is crucial. And let’s be honest; there’s nothing more targeted and valuable than traffic from Google searches.

The beauty of Google traffic is that you can specifically target people already searching for your offering.

But here’s the thing: not all keywords are equal. You want to target the keywords with the highest purchase intent, meaning the people searching for them are more likely to buy something.

Commercial keywords are the ones you should focus on. These searches indicate the person is interested in a product or service. For example, “Adidas shoes review” or “Best Adidas shoes“. These searches show that the person is looking to purchase something and is actively searching for information about the product before making a decision.

commercial keywords

This is where your content comes in. Reviews, comparisons, and how-to articles are perfect for targeting commercial keywords. They provide the information the searcher is looking for and allow you to promote your affiliate products.

Transactional keywords are even more valuable. These searches indicate the person is ready to make a purchase. Words like “buy“, “discount“, or “for sale” show that the person is already in buying mode. If your content can appear in the search results for these keywords, you have a high chance of getting a sale. Here is an example below of transactional keywords.

transactional keyword

3. Promote in-demand products

To maximize your earnings as an affiliate marketer, promoting products that are in demand and actively sought after by consumers is crucial.

The first thing to consider is consistent demand. After all, if people aren’t searching for a product, it’s unlikely you’ll be able to sell it to them. As you plan to attract targeted traffic to your site, take note of the types of products people seek. This will give you an idea of your niche’s most popular brands and solutions.

While promoting products with strong demand is excellent, you don’t want to compete against dozens of other affiliates vying for the same customers. Instead, look for a sweet spot with products with solid demand but manageable competition.

Thankfully, tools like Google Trends can help you measure interest in different niches. By tracking how search volume changes over time, you can spot products that have consistent demand and avoid those that are just a passing trend like this example below.

google trends

4. Promote Products That Sell

To maximize your earnings, it’s not just enough to promote products that people are actively searching for. You also need to promote products that sell. This means choosing products with a high conversion rate, which measures the percentage of people who complete a purchase after seeing your product.

To find these high-converting products, you must first identify the best solutions in your market from reputable brands. It’s also important to consider the product’s price since, generally, lower-priced products tend to convert at a higher rate.

For instance, consider this example below, NordVPN affiliate program has an EPC of $125.67 and a high conversion rate of 40%.

But keep in mind that the type of product you promote also affects its conversion rate. Products considered commodities, such as household items or groceries, tend to have higher conversion rates than high-consideration products like cars or furniture, which require more evaluation before a purchase decision is made.

5. Promote High-Paying Affiliate Products

Making money through affiliate marketing involves more than just promoting any product. To maximize your earnings, you must focus on promoting products with high affiliate commissions.

Why? Well, think about it this way: If you earn a higher commission per sale, you need fewer sales to achieve your desired income. This is especially important if you’re starting and trying to make your mark in the affiliate marketing world.

Let’s look at two different scenarios to give you a better idea of how this works. In the first scenario, you’re promoting consumer goods that cost between ₹100 and ₹200, earning a 5% commission per sale. This means that you’re making just ₹5 to ₹10 per sale. If you convert 10% of your traffic, it will take 10 visitors to make ₹50 and 1,000 visitors to make ₹5000.

But now, let’s compare this to an affiliate program where you promote a ₹1000 product and earn a 50% commission per sale or ₹500 on every sale. With this offer, you will only need 2 sales to make ₹1000. This means you could convert just 1% of your traffic, and it would only take 10 visitors to make ₹5000.

So, what are the key factors determining your affiliate commission level? First, the product’s price will affect how much you earn for each sale. Second, the commission rate, or the percentage of the product’s price that you will earn when you make a sale, can significantly impact your earnings. And finally, some of the best high-ticket affiliate programs pay recurring commissions for revenue generated over time. Here are some of the high-paying affiliate programs:

  • Kinsta: One-time commissions of $50 to $500, plus 10% monthly recurring commissions.
  • SEMrush: $200 for new subscriptions, $10 for leads, and $0.01 per sign-up.
  • WP Engine: Minimum $200 or the first month’s payment.
  • Thinkific: A 30% lifetime recurring commission.
  • Cloudways: Up to $125 per sale or $30 per sale with a 7% lifetime commission.

By focusing on promoting products with high affiliate commissions, you can earn more money with fewer sales and maximize the value of each buyer.

Note: We have recently published a blog where we delve into successful examples of affiliate marketing. We recommend you look at it and discover these case studies.

6. Optimize your Affiliate Links

As an affiliate marketer, your income depends on how many people click on your affiliate links and make a purchase. But how do you optimize your link placements to ensure you get the most clicks possible?

First, you need to ensure that you’re only adding links where they are appropriate. Adding too many links can negatively impact the user experience and distract people from your content. Instead, focus on placing your links early in your content to increase visibility.

Here are some ways to optimise your affiliate link:

1. Contextual links

Most of your affiliate links will typically be contextual links, which are URLs embedded within specific text in your content.

The optimal location for placing these links depends on the type of article you’re crafting. For instance, when writing a product review, consider adding an affiliate link to the product’s name when it’s first introduced, like in the example above.

2. Banners

Banners offer a visually captivating way to grab your visitors’ attention and can be strategically placed in your website’s sidebar or within your content.

Numerous affiliate programs provide pre-designed banners and other marketing assets, eliminating the need for you to create them from scratch.

3. Resource Pages

resource page

A resources page serves as a compilation of relevant tools for your audience. Once you’ve established your authority in your industry, these pages become a powerful means of guiding your readers towards your affiliate offers. Like this example above by Money Lab, where they have added resources on their About Us page.
Your affiliate link can accompany each tool, concisely explaining its functionality and your endorsement of it.

4. Email

Another impactful way to utilize your affiliate links is by incorporating them into your email marketing communications.

In your email campaigns, it’s crucial to maintain a balance between informative and promotional content. Add an email subscription feature to your website and send regular emails to your subscribers. Similar to your published content, the more valuable information you deliver in these emails, the stronger the trust you’ll foster with your audience.

Once you’ve established a solid rapport with your subscribers, you can occasionally send them affiliate marketing messages.

However, as you join more affiliate programs, you’ll need a way to keep track of all your links. An affiliate link management platform can help with this. It can assist you in organizing all of your links in one location and seeing statistics to determine which ones are getting the most clicks.


Making money online through affiliate marketing requires minimal investment and can be a profitable venture if you implement the right strategies. This article provides valuable tips to improve your chances of success in affiliate marketing. It is important to choose products that align with your brand and target audience, optimize your link placements, and offer valuable content to your audience. With dedication and hard work, affiliate marketing can generate substantial passive income for you.


Can you make money in affiliate marketing?

Yes, it is possible to make money in affiliate marketing. However, it’s essential to remember that affiliate marketing success requires dedication, effort, and a well-thought-out strategy.

How do I start earning money from affiliate marketing?

Here are a few ways to earn money from affiliate marketing
1. Content Rich Website
2. Targeted Traffic from Google
3. Promote in-demand products
4. Promote Products That Sell
5. Promote High-Paying Affiliate Products
6. Optimize your Affiliate Links

How much money do you need for affiliate marketing?

The amount of money you need to start with affiliate marketing varies and can be as little as a few hundred dollars or less. You can start without money by promoting products on social media platforms or starting a blog or YouTube channel for free.

What are the three main types of affiliates?

The three main types of affiliate marketing are unattached, involved, and related affiliate marketing.

Professional Experience. Mansi joined EarnKaro in 2022 as a Content Analyst. With over three years of experience, she is a seasoned content writer specializing in niches such as affiliate marketing. Educational Background. A Journalism and Mass Communication graduate from Amity University, Mansi channels her passion towards empowering aspiring micro-influencers through the power of affiliate marketing. More About Her. She indulges in her passion for beauty and fashion in her spare time, immersing herself in extensive research and staying up-to-date with the latest trends and innovations.


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