Being one of the largest video streaming platforms globally, YouTube presents a golden opportunity for marketers to leverage visual content for brand establishment. However, content creation can be challenging, making YouTube tools essential for maximising its potential.

By Utilising the best YouTube tools, creators gain the freedom to craft the content they envision while streamlining the creative process. These tools serve as invaluable aids, simplifying content creation and empowering marketers to make the most out of YouTube’s vast audience reach.

Useful Tools From YouTube

1. YouTube Studio

YouTube Studio is YouTube’s all-in-one channel management tool, empowering creators to analyse extensive data effortlessly. For partners, it facilitates monetisation by tracking earnings and offering free video music access.

Channel Dashboard, a standout feature, presents a comprehensive overview of your channel’s performance, encompassing views, watch time, subscriber count, and the latest video insights. YouTube Studio equips you with the tools to optimise your channel’s growth and success, making it an indispensable resource for content creators.

Key Features

  • Manage Your Channels
  • View Analytics
  • Edit, Schedule, and Upload Videos
  • Design Your Playlists
  • Manage Comments
  • Add Subtitles to Your Videos
  • Hide Your Channel

2. YouTube Autosuggest

YouTube’s search suggestions feature is a valuable tool that enhances user search experience by offering relevant video suggestions as they type their queries. This feature streamlines search and serves as a fantastic resource for generating new video content ideas.

By analyzing the suggested terms, you can gain insights into what viewers are actively seeking, presenting an opportunity to create content aligned with their interests.

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Famous YouTube Keyword Research Tools

3. TubeBuddy


TubeBuddy is a user-friendly Chrome extension packed with robust features. What sets it apart is its YouTube certification, offering video SEO tools to boost discoverability and detailed analytics for compelling content insights. With advanced productivity tools, video customisation becomes effortless. A standout feature is bulk processing, saving time by executing tasks like demonetisation appeals and adding cards in bulk. TubeBuddy proves to be a powerful ally for YouTube creators seeking efficiency and growth.

Key Features

  • Quick-Edit Toolbar
  • Quick Links Menu
  • Emoji Picker
  • Coppa Center
  • Comment Formatting
  • Advanced Video Embed
  • Video Topic Planner
  • Thumbnail Generator


EnterpriseBundle Pricing

4. VidIQ


VidIQ is a powerful SaaS product tailor-made for YouTube creators, providing invaluable assistance in finding topics and keywords for their videos. With its robust YouTube SEO feature set, the tool helps creators optimise their content by generating SEO-friendly titles, descriptions, and tags. Unlock the full potential of your YouTube channel with VidIQ’s comprehensive tools and enhance your content’s discoverability and reach.

Key Features

  • Daily Ideas
  • Keyword Tools
  • Competitors
  • Trends Alerts
  • Productivity Tools
  • Thumbnail Generator
  • Channel Audit




Keyword Tool
Keyword Tool

The Keyword Tool for YouTube is a valuable resource for discovering popular search terms on Utilising YouTube’s autocomplete feature generates highly relevant long-tail keywords related to specific topics. Like Google’s autocomplete, this feature enhances user experience by suggesting related keywords as users type their search queries, helping them find videos faster.

With the Keyword Tool for YouTube, you can access over 750+ long-tail keywords from YouTube’s autocomplete. It provides comprehensive keyword suggestions by appending and prepending the keyword you specify with various letters and numbers. To ensure relevance, the tool lets you localise results to all countries and languages supported by YouTube, catering to a diverse global audience.

Key Features

  • API
  • Autocomplete
  • Competitive Analysis
  • Data Import/Export
  • Data Visualization
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Multi-Language
  • Real-Time Analytics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Social Media Monitoring
  • Third-Party Integrations
  • Visual Analytics


Pro Basic$69/month
Pro Plus$79/month
Pro Business$159/month

6. Google Trends

Google Trends
Google Trends

Google Trends is a free and valuable resource for YouTube keyword research, perfect for content creators. It allows for comparing keyword popularity and spotting trending topics, enabling tailored content creation. With the “Trends” feature, creators can discover new topics gaining traction on YouTube, staying ahead of the curve in content creation.

Pricing – Free

YouTube Streaming Tools

7. OBS Studio

OBS Studio
OBS Studio

Undoubtedly, OBS Studio is the top choice for live-streaming encoders, boasting immense popularity. Being entirely free and open-source, it offers a wide array of valuable features that enable the production of professional-level live streams.

Not only does OBS Studio facilitate live streaming, but it also allows seamless video recording and compatibility with various live streaming and video conferencing platforms. With the added advantage of using any digital camera for live streaming, OBS Studio empowers content creators to achieve exceptional results in their live broadcasts.

Key Features

  • Noise gate/suppression
  • VST plugin support
  • Modular dock
  • Custom transitions
  • Unlimited number of scenes

Pricing – Free

8. Wirecast


Wirecast Studio is an exceptional TV-quality live-streaming software for YouTube and Twitch. Its versatility allows it to seamlessly stream from webcams, IP cams, microphones, and cameras, offering unlimited simultaneous streams and recording capabilities.

The software has over 100 built-in graphics and an extensive stock library containing over 500,000 media assets. Wirecast Studio caters to live sports broadcasting with features like instant replay, scoreboard, and timers, elevating the live streaming experience to a professional level.

Key Features

  • Layer-based compositing
  • Chroma key
  • Animated graphics and overlays
  • Screen sharing


Wirecast Studio$599/lifetime
Wirecast Pro$799/lifetime

Must Check: Are you also struggling to get more views on YouTube? Don’t worry, you are not the only one who feels the same. The key to increasing video views lies in ranking your content for popular search terms that users frequently search for. To achieve this, understanding how the YouTube algorithm functions is crucial. Do have a look at our guide to know more.

9. XSplit Broadcaster

XSplit Broadcaster
XSplit Broadcaster

XSplit Broadcaster, a versatile YouTube and Twitch streaming software and recording studio, is a go-to choice for content creation and gaming enthusiasts. Delivering top-notch video recordings, XSplit ensures exceptional on-demand video content. With user-friendly audio volume management and a noise suppression tool, creating high-quality content becomes a seamless and enjoyable experience with XSplit Broadcaster.

Key Features

  • Split mode
  • Source masking
  • Layout wizard
  • Multiple broadcast effects and animations


PlansVCam Premium
VCam Premium₹150/month
Broadcaster Premium₹300/month
Premium Bundle₹475/month

10. PowerDirector 365

PowerDirector 365
PowerDirector 365

PowerDirector 365 shines as YouTube’s ultimate video editing software, catering to beginners and professionals alike. While boasting advanced features like multi-cam editing, motion tracking, and 360-degree editing, it retains its user-friendly nature.

This software streamlines the YouTube video editing process, making even intricate edits appear seamless. Utilize pre-made templates and AI-powered tools to automate tedious tasks, ensuring swift video posting. The Magic Movie Wizard takes it further, intelligently combining your photos and clips into ready-made templates with intelligent recognition technology.

Key Features

  • YouTube intro templates/overlays
  • AI tools and guided edits
  • Animated titles
  • Transitions
  • Easy green screen/chroma key editing


PowerDirector 21 Ultra£79.99/Lifetime
PowerDirector 21 Ultimate£109.99/Lifetime
PowerDirector 365£17.99/month
Director Suite 365£24.99/month
PowerDirector 365 Business£29.99/month
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YouTube Graphic Design Tools

11. Canva


Canva is a comprehensive graphics design suite that caters to a wide range of creative endeavours. From greeting cards and infographics to thumbnail images and YouTube cards, it offers versatility in designing various visual elements. With an abundance of templates and an intuitive drag-and-drop interface, the design process becomes a breeze. Even better, Canva is available as a freemium tool, making it an invaluable resource for all your video and marketing requirements.

Key Features

  • Magic Resizing
  • Change the Whole Color Pallet
  • Canva Brand Kits
  • Free Templates
  • Background Remover Tool


Canva Free₹0
Canva Pro₹499/month
Canva Teams₹659/month

12. Adobe Express

Adobe Express
Adobe Express

Adobe Express is a trusted and reliable addition to the esteemed Adobe software series. Tailored for YouTube users, it allows the effortless creation of thumbnails and banners, leveraging existing brand colours, fonts, and themes for a cohesive visual identity. With a free option available, Adobe Express is an excellent choice, especially for those already acquainted with other Adobe products. Streamline your design process and enhance your YouTube channel’s appearance with this powerful and user-friendly tool.

Key Features

  • Powerful image editor
  • Thousands of beautiful templates
  • 20,000+ font styles
  • 160 million Adobe stock photos
  • Available in 15 languages
  • Social media post scheduler
  • Pdf editing
  • Project manager to save your creation
  • Brand manager to manage your business
  • Real-time draft saving
  • Hundred of animations
  • Thousands of background layouts



13. Pixlr


PixIr offers an array of image editing applications, making it an all-in-one online photo editing tool. With a host of features for enhancing and customising images, PixIr stands out for its user-friendly interface and accessibility.

Among its suite of applications, PixIr E caters to social media marketers and businesses, providing advanced browser-based photo editing and template designing capabilities. PixIr X, on the other hand, offers quick and easy editing options, including cropping, resizing, and applying filters.

Additional graphic design activities are supported through Pixlr’s Photomash, Remove BG, and Batch Editor apps, providing comprehensive solutions for all image editing needs.

Key Features

  • Collaboration Tools
  • Content Import/Export
  • Content Sharing
  • Crop
  • Drag & Drop
  • Enhance
  • File Management
  • Image Library
  • Lighting
  • Pre-built Templates
  • Orientation
  • Real-Time Editing
  • Search/Filter
  • Text
  • Watermarking



14. Placeit


Placeit has over 50K templates and a constantly growing library of professionally crafted designs. You can effortlessly create eye-catching images for logos, videos, and social campaigns.

Customisation is a breeze – choose your favourite video template, edit text, tweak colours, and add your images or video clips. Placeit’s professional team ensures that all videos are captivating templates for your campaigns. Once you’re done, click the download button to bring your branded creations to life in minutes.

Key Features

  • Wide range of graphic libraries
  • Tons of videos formats
  • Constant updates of the graphics and the tools
  • Free tools
  • High-resolution graphics


Unlimited Subscription$9.99/month

YouTube Video Editing Tools

15. Adode Premiere Pro

Adobe Premiere Pro
Adobe Premiere Pro

Premiere Pro is one of the top-notch video editing software for YouTube, boasting an exceptional suite of tools catering to web, film, and TV editing needs.

With its impressive features, including HDR support, free stock video, graphics, audio, captioning tool, and auto reframe tool, Premiere Pro empowers creators to craft cinematic-quality videos that captivate their audience. Harness the power of this versatile software and take your video editing skills to new heights on YouTube.

Key Features

  • Edit audio, colour, & graphics
  • Use the tool across devices
  • Export video in any format
  • 3D editing and multi-cam editing

Pricing – ₹2,514.58/month

16. Veed is a web-based video editing software with unrivalled ease of use, offering many basic and advanced editing features. Alongside its user-friendly interface, this tool provides video frame speed conversion, cutting, splitting, joining, and various video effects and filters.

Another standout feature is the ability to create GIFs from your YouTube videos, which is ideal for enhancing your personal brand and marketing content on social media. With, video editing becomes effortless, enabling you to produce polished and engaging videos effortlessly.

Key Features

  • Templates
  • Resize videos
  • Screen recorder and teleprompter tool
  • Import YouTube videos using just a URL
  • Download SRT files
  • Preset export settings



17. Wondershare Filmora


Wondershare Filmora Video Editor caters to users across all platforms, from Mac and Windows to Linux. Designed with beginner YouTube creators in mind, it offers a seamless and straightforward editing experience without overwhelming complex features.

With its user-friendly drag-and-drop interface, learning and using the tool is a breeze. The software also provides a wealth of resources, including animated elements, title designs, background tracks, stock music, and transitions, allowing for effortless customisation.

The flexibility to customise all templates, even the highly designed ones, further streamlines the editing process, making Wondershare Filmora a perfect choice for aspiring YouTubers seeking ease and creativity in video editing.

Key Features

  • Easy, drag-and-drop user interface
  • Import and export videos in almost any format
  • Tons of presets, including overlays, elements, filters, audio, transitions, and more

Pricing – $19.99/month

YouTube Analytics Tools

18. Social Blade

Social Blade
Social Blade

Social Blade is a simple and effective tool that offers valuable insights into the growth of the YouTube channel.

With this app, you can quickly gauge a channel’s posting consistency and track recent subscriber changes, whether gains or losses. Moreover, Social Blade lets you compare your account with competitors, allowing you to determine who is experiencing faster growth or whose recent videos are gaining significant traction.

Stay ahead of the competition and stay informed about your channel’s progress with the help of Social Blade’s straightforward and insightful features.

Key Features

  • Activity Dashboard
  • Campaign Analytics
  • Customizable Reports
  • Dashboard
  • Engagement Tracking
  • Influencer Tracking
  • Performance Metrics
  • Reporting/Analytics
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion



19. Vidooly


Vidooly, an AI-powered video marketing tool, offers invaluable insights to boost your business’s success on YouTube.

With its YouTube analytics capabilities, Vidooly provides essential digital video insights, enabling you to create and execute successful campaigns on the platform. Delve into audience insights to understand the content preferences of your target audience across diverse demographics and categories, identifying the key audience that is likely to engage with your business.

Not only does Vidooly cater to audience insights, but it also helps you refine your content strategy for optimal performance on YouTube.

Key Features

  • Keyword analysis
  • Tags suggestions
  • Identifying the best time to publish videos
  • Audience demographics
  • Competitor analysis tool
  • Influencer identification
  • Video analysis
  • Content strategy and video topics suggestions
  • Video personalisation tips


PlansCreator Dashboard
Creator Dashboard$9/month
Brand Intelligence$999/month

20. Unbox Social

Unbox Social
Unbox Social

Unbox Social stands out as a top-tier YouTube analytics tool, providing invaluable aid in optimising your video content strategy. With a comprehensive range of YouTube metrics, Unbox Social offers insights on subscribers, audience demographics, red views, card impressions, card clicks, video shares, interactions, video watch time, and much more.

Moreover, this analytics tool guides you on the best posting time for your videos, ensuring maximum reach and engagement. Gain a competitive edge by tracking your competitors’ evolution and performance through this powerful analytics app.

Key Features

  • Interaction reports
  • Demographic and gender information of the audience
  • Watch time reports
  • Average view duration
  • Engagement rate
  • Various social media platforms’ management


PlansUnbox Starter
Unbox Starter$9/month
Unbox Basic$29/month
Unbox Pro$39/month
Unbox Enterprise$99/month


As video marketing surges in popularity, YouTube emerges as a crucial platform for marketers. The key lies in discovering the right tools for social monitoring and promotion to elevate your YouTube marketing strategy.

With a comprehensive range of tools, from top-notch analytics to free alternatives, the list mentioned above encompasses the best YouTube tools available. Now, it’s your turn to choose the ones that best suit your needs and wield their power to amplify your YouTube marketing endeavours.


Which tools are used for YouTube channels?

There are several tools that you can use for your YouTube channel like
1. TubeBuddy
2. VidIQ
3. OBS Studio
4. Wirecast
5. Canva
6. Adobe Studio
7. Social Blade
8. Vidooly

What tools do I need to make a YouTube video?

1. Camera
2. External microphone
3. Soft Boxes
4. Camera Remote
5. Gimbal or Tripod stabilizer
6. Video and Audio Editing Software

What are the tools for YouTube monetization?

1. YouTube Partner Program (YPP)
2. Super Chat
3. Channel memberships
4. YouTube BrandConnect

Mansi Rana
Professional Experience. Mansi joined EarnKaro in 2022 as a Content Analyst. With over three years of experience, she is a seasoned content writer specializing in niches such as affiliate marketing. Educational Background. A Journalism and Mass Communication graduate from Amity University, Mansi channels her passion towards empowering aspiring micro-influencers through the power of affiliate marketing. More About Her. She indulges in her passion for beauty and fashion in her spare time, immersing herself in extensive research and staying up-to-date with the latest trends and innovations.


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