The internet has revolutionized the ways of business and entrepreneurship, and as a result, more and more parents are turning to online outlets to purchase baby products. According to the latest report by Knowledge Source Intelligence, The Indian baby care product market had already touched USD 7 billion in 2020 and is strongly headed towards doubling the same by 2027. This presents a great opportunity for anyone looking to start a business selling baby products online. This guide will discuss how you can earn money by selling baby products, the best strategies for success, and the steps you need to take to get started. So, let’s get into it!

Why should you sell Baby Products Online?

  1. Wide Range of Products: Selling baby products online gives you access to a wide range of products, from clothing and toys to furniture and accessories, so that you can offer customers various options. There is no shortage of products and services in which you can specialize.
  2. Accessibility: Shopping online is convenient and accessible for customers to buy products from you quickly and easily. More and more people are opting for the online route rather than the traditional one. This presents you with an expanding market ready to be tapped.
  3. Low Cost: Selling baby products online is a cost-effective way to reach a large market without the overhead costs associated with traditional retail stores. You can even engage in dropshipping to reduce your inventory costs.
  4. Personalization: You can customize your online store to match your customers’ needs and offer personalized recommendations and product suggestions.
  5. Huge Revenue: Selling baby products online can help increase your revenue as you can reach a larger customer base and have a better return on investment.

What are the top Baby Products that you can sell?

  1. Baby Strollers: Baby strollers are a must-have item for any parent. They provide a safe and comfortable way to transport a newborn baby while allowing parents to stay hands-free and keep their baby safe and close. Strollers come in various styles and sizes, from lightweight and compact to heavy-duty and all-terrain, so that parents can find the perfect option for their needs.
  2. Baby Car Seats – Baby car seats are essential for keeping every baby safe while travelling. They provide a secure and comfortable fit for any baby and are designed to be easy to install. Parents have become more conscious about the safety of infants, and thus, the demand for Baby Car Seats has risen exponentially in India.
  3. Baby Monitors – Baby products have also taken advantage of emerging technology. Baby monitors allow parents to watch their baby from anywhere in the world. They come in various styles, from audio to video, and can be used to monitor your baby’s breathing, sleeping patterns, and more.
  4. Diapering Products – Diapering products are a must-have item for any parent. They include various items, such as diapers, wipes, diaper bags, and diaper pails. One of the top benefits of this category is that the demand for the same never goes down.
  5. Baby Clothes – Baby clothes are an essential item for any parent. They come in various styles, sizes, and materials so that parents can find the perfect fit for their baby. New parents want the best of the best for their children, which is why they pay great money to buy clothes made from the softest materials matched with great designs.
  6. Nursing Products – Nursing products, such as breast pumps and nursing pillows, make it easier for mothers to breastfeed their babies. They provide comfort for the mother and make breastfeeding more convenient. Due to the increased number of new mothers working in the corporate sector, nursing products have become a necessity in today’s world.
  7. Baby Toys – Baby Toys are necessary for the cognitive, social, and overall development of a child. These toys allow babies to learn new things without putting much pressure on their little brains. New & creative baby toys always remain in demand since parents constantly search for the best ways for their child’s development.
  8. Baby Feeding Products – Baby feeding products, such as bottles, sippy cups, and bibs, are essential for feeding a newborn child. They help make feeding time easier and safer for parents as well as the baby.  
  9. Baby Safety Products – Baby safety products, such as baby gates and outlet covers, are essential for keeping your baby safe. They help prevent accidents and ensure your baby is safe when you are not around. These products are also used to baby-proof a house before the birth of a child.
  10. Baby Gifts – Baby gifts are a great way to show your love and appreciation for new parents and their babies. They come in various styles, from traditional to unique, so that you can find the perfect gift for your loved ones.

Best ways to Sell Baby Products Online

  1. Create a Professional Website: One of the best ways to sell baby products online is to create a professional website. A website should be designed with the target audience and include detailed product descriptions, images, and customer reviews. Additionally, the website should be optimized for search engines and mobile-friendly.
  2. Utilize Social Media Platforms: Social media platforms, such as Facebook, Twitter, and Instagram, are essential for reaching a larger audience and boosting sales. Utilize these platforms to post product images, descriptions, and special promotions and discounts. You can also create professional marketplaces on these platforms to attract leads and sales.
  3. Use Online Marketplaces: Online retailers & marketplaces are the best way for you to kickstart your business. Platforms such as Amazon and Flipkart are great platforms for selling baby products online. By leveraging these platforms, sellers can reach a larger audience and access various tools to help manage their business.

Top Websites to Sell Baby Products in India

1. EarnKaro

EarnKaro logo
EarnKaro logo

EarnKaro is a new-age affiliate marketing platform that allows users to share deals from more than 150 online retailers and earn massive commissions. Baby Product vendors can earn by sharing products from top national and international brands like FirstCry, Hopscotch, etc., without even investing a penny in their business.

2. FirstCry

FirstCry logo
FirstCry logo

FirstCry is the first name that pops up in every parent’s mind when it comes to buying for their child. The $110 million venture deals exclusively in baby products such as diapers, clothing, toys, and more. FirstCry has a wide reach due to its omnichannel selling (offline & online).

3. Amazon India

Amazon logo
Amazon logo

Amazon is the biggest online marketplace in India, with a user count of more than 100 million people. The leading tech giant offers a wide range of baby products such as clothing, toys, diapers, toys, nursing products, and basically everything else that we mentioned above. Amazon makes a great place for you to sell baby products due to its fast deliveries, efficient customer service, and easy return policies.

4. Flipkart

Flipkart logo
Flipkart logo

Flipkart is one of the top online retail stores in India that offers a wide range of baby products such as toys, clothing, diapers, and more. Flipkart makes a great place to start due to its seller-friendly environment and constant customer retention.

5. Hopscotch

Hopscotch logo
Hopscotch logo

When buying children’s clothing online, Hopscotch has swiftly established itself as a household name. For all ages, from birth through childhood, the portal offers options for clothing, footwear, toys, and accessories. In the last five years, the company has increased crossed a revenue threshold of Rs. 500 crores and is gradually becoming the top choice of consumers to buy baby products.

Tips for you to Kickstart your Business

  1. Offer Competitive Prices: Babies and parents always look for the best deals. Offering competitive prices and discounts is a great way to attract customers and boost sales. Also, sellers should consider offering free shipping for orders over a certain amount.
  2. Focus on Quality: Quality is essential when selling baby products. Be sure only to offer items that are safe and made from high-quality materials. Additionally, providing detailed product descriptions and images is important to help customers make informed purchasing decisions.
  3. Invest in Quality Packaging: Quality packaging is key for ensuring that customers receive their orders in perfect condition. Invest in quality packaging materials, such as bubble wrap, foam inserts, and boxes, to ensure that products are safely shipped.
  4. Provide Excellent Customer Service: Providing excellent customer service is essential for building customer trust and encouraging repeat purchases. Respond to customer inquiries quickly, and address any issues promptly. Additionally, offering a hassle-free return policy can help build customer loyalty.

Affiliate Marketing combined with Selling Baby Products

Affiliate marketing involves promoting products online in return for a commission. Online retailers run affiliate programs with different commission rates, commission thresholds, and more. Affiliate marketing can be a great way to supplement your income while focusing on your main business of selling baby products. Even better, you can share affiliate baby products to build your rapport in the market as a trusted vendor. Ultimately, you can even invest your affiliate commissions to expand your baby products business at a rapid pace.


In 2024, selling baby products online in India can be profitable. With the increasing prevalence of e-commerce, more and more consumers are turning to the internet for their baby product needs. With the right strategies, such as targeting the right audience, using digital marketing to promote products, and offering competitive prices, baby product sellers can build a successful online business.

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Surabhi Saxena
Combine the creativity and curiosity of a centaur, and the dependability and attention to detail of a ram, Surabhi is what you get! You wouldn't be entirely wrong if you call her Auguste Rodin's muse - her friends and family bet that 'The Thinker' is inspired by her. She's also a pluviophile who loves cracking not-so-appropriate meal time jokes, as well as binging on romance fiction and Lana Del Rey.


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