In the Indian market, affiliate marketing is the next big thing. It has great potential in India and can help you earn a lot of money with little to no investment. People today want something better and new with each passing day as the world is changing. In India, it is opening the way for a new marketing paradigm.

Affiliate Marketing has become an alternative source of income for many Indians. A successful Affiliate Marketer in India earns around 0.3 lakhs to 9 lakhs per annum.

While beginners usually earn less, how much you earn via Affiliate Marketing mainly depends on three factors: The niche you have chosen, the percentage of commission you are receiving, and how many people you can promote the products to.

What is Earning Potential of Affiliate Marketing?

As we all are now aware of the benefits of affiliate marketing and how it works now let us understand how much we can earn through it. Most affiliate networks typically pay between 5% – 15% of each sale successfully converted from a lead of a given affiliate link. However, many sellers offer smaller commissions, particularly in product categories where demand is high. Most sales may result in a one-time payment, but depending on the kind of products or services being sold, some referrals may generate recurring payments. Most regularly subscription-based products and services involve recurrent costs.

When the commission earned from each sale is insignificant, the seller maintains a minimum payment threshold, for example, ₹1,000 or $10. The affiliate partner continues to refer customers, and his commission builds up until it meets the required minimum threshold. Payment is only made when the overall earnings reach a specified minimum amount set by the brand.

For example, if the seller pays a 10% commission on a fashion or beauty product that costs 500, you will need to make at least 20 sales to hit the ₹1000 commission threshold and be paid. However, if you’re working on an expensive product like an electronic device worth 20,000 and receive a 5% commission, it would only take 1 sale for you to meet the 1,000 threshold payment.

If you also want to start affiliate marketing but don’t know where to start? Please look at our 101 Guide on How to start affiliate marketing, where we have explained everything about getting started with affiliate marketing.

Three Main Ways That Affiliates Often Make Money:

How do affiliate marketers get paid
Three ways by which affiliate marketers make money: PPS, PPC, and PPL
  • Pay-Per-Click (PPC): An affiliate is paid for each visitor they send to a merchant’s website.
  • Pay-Per-Lead (PPL): PPL is a method wherein merchants pay affiliates for the leads they generate.
  • Pay-Per-Sale (PPS): PPS is a payment model where affiliates are compensated based on how many purchases they can direct through their affiliate link. This effect refers to a commission and is the most typical way influencers earn passive money through affiliate marketing.

Here are some statistics on affiliate marketers’ typical incomes. Potential earnings are significantly higher, according to affiliate marketing income statistics from Glassdoor. Affiliate marketers make an average of ₹5213182.66 a year, with earnings ranging from ₹3327563.40 at the low end to ₹6575899.10 at the high end.

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Affiliate Commission In Different Niches

Choosing a popular niche of your interest is the key to earning additional income. These are the high-paying niche for Affiliate Marketing in India.

1. Tech Industry

image of Tech products
Tech Products

If you are a tech enthusiast, you can go for this niche. To be successful, though, you need to know the latest tech gadgets and innovations that happen in this space. You can earn up to 7% – 20% commission per lead, depending on the Affiliate program.

Some of the top tech products that you can promote are:

  1. Laptop
  2. Mobile
  3. Tablets
  4. Antivirus software’s
  5. Computer

2. Beauty Industry

image of a Beauty Products
Beauty Products

The beauty industry in India is worth USD 2.68 billion and is only projected to grow in the next few years. You can even use beauty products and provide your affiliate link to gain profit. Depending on the Affiliate program, you can earn up to 10% commission per lead.

Most used beauty products to promote:

  1. Face wash
  2. Makeup kit
  3. Eyeliners
  4. Lipsticks
  5. Face Cream

3. Lifestyle Industry

Image of  lavish lifestyle
Rich lifestyle

If you are good at generating content around lifestyle and people do get motivated to change, then this niche is for you. You can earn up to 10% commission per lead, depending on the Affiliate program.

Popular Lifestyle products to promote:

  1. Premium Perfumes
  2. Fashion Accessories
  3. Consumer electronics, like (Hair dryers and straighteners)
  4. Recliners
  5. Massage chairs

4. Real Estate Industry

Real Estate Property
Real Estate Property

You can always share written or video content regarding the home purchase, sale, and other aspects of real estate and drive traffic to your affiliate links. You can earn up to 15%- 20% commission per lead, depending upon the Affiliate program.

Some of the best real state services that you can promote:

  1. Land deals
  2. Property on Rent deals
  3. Property on Sale deals
  4. Flat Booking
  5. Commercial spaces for Rent

5. Health & Fitness Industry

Health and fitness products
Fitness product

Health and Fitness are among the most profitable niches because health is an indispensable pillar of life, and health products are usually expensive. Hence, Affiliate Marketers tend to earn more.

Best health & fitness products and services to promote:

  1. Medical Tests
  2. Gym Equipment
  3. Athletic Equipment
  4. Online Medicines
  5. Online Check-Up Bookings
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Tips to Increase Your Affiliate Income

1. Select your target audience and choose products suitable to them

The key to becoming a successful affiliate marketer is identifying your target audience from the start. Once you have identified your target audience, you can pick the right products to promote. Look for high-converting products that will interest your audience and have reasonable payouts.

2. Create authority in your niche

Most affiliate marketers have a website where they promote their affiliate products. This helps them in creating high-quality, reliable content and build their reputation as an expert in their field. To encourage the audience to buy the products you are promoting, you have to gain their trust by providing helpful information.

3. SEO

Doing search engine optimization or SEO can tremendously help you to increase traffic to your website. Following the best practices of SEO will ultimately help you in driving more sales, resulting in increased revenue.

4. Experimenting

Always be ready to try and test new things. It is not necessary that if something works for other affiliate marketers, it will work for you too. Understand what your target audience wants and create your strategies according to them.


There is certainly more than enough opportunity for anyone to start affiliate marketing, given how e-commerce, the SaaS industry, and online shopping continue to grow. Keep in mind that results won’t be visible to you immediately. However, if you have patience, determination, and content that connects with your audience, you will be on the right track to gradually moving up.

In addition to this, we would like to suggest these amazing affiliate marketing books that will help you in knowing more insights into affiliate marketing.


How much money can you make as an affiliate marketer?

There is no limit! However, Affiliate Marketers in India generally make around ₹19,000 per month. You can even earn more than that. It all depends on how many people purchase a product through your affiliate link.

Can Affiliate Marketing make you rich in India?

You can earn a decent amount of money with Affiliate Marketing. That is around ₹3 lakh per annum. You can also earn more like a super affiliate. However, it will be completely dependent upon your skills. 

How does an affiliate earn money?

An affiliate signing up for an Affiliate Marketing program of this choice selects a deal that he likes, and shares it with his family and friends. Affiliate Marketing earnings start when someone purchases a product through that link.

Is Affiliate Marketing still worth it in 2

Yes, becoming an Affiliate Marketer is worth it. The Affiliate Marketing industry has an annual growth rate of 10%. More than 80% of advertisers allocate their budget for Affiliate Marketing. 15% of the digital media revenue comes from it. It is estimated to touch $835 million by 2035.

Do affiliates get paid?

Affiliates get paid when someone purchases the product they have promoted. How much you can earn from affiliate marketing depends upon how many people purchase the product through your Affiliate Link. Affiliate Marketers also earn through referrals.

Mansi Rana
Professional Experience. Mansi joined EarnKaro in 2022 as a Content Analyst. With over three years of experience, she is a seasoned content writer specializing in niches such as affiliate marketing. Educational Background. A Journalism and Mass Communication graduate from Amity University, Mansi channels her passion towards empowering aspiring micro-influencers through the power of affiliate marketing. More About Her. She indulges in her passion for beauty and fashion in her spare time, immersing herself in extensive research and staying up-to-date with the latest trends and innovations.


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